Content Marketing

GERRY RINGWALD

**** *. ******** **., **** #*

Chicago, IL 60647

773-***-**** - Home

773-***-**** - Cell

*********@*********.***

www.gerryringwald.com

www.creativehotlist.com/g-ringwald

COPYWRITER

SKILLS: Provide creative and marketing support for advertising agencies,

marketing firms and individual companies. Work with clients to

conceptualize marketing plans and execute dynamic and persuasive content,

in a variety of multi-media platforms, including SEO collateral (e-

newsletters, e-blasts, headlines, blogs, and keywords and meta

implementation).

Brochures Training/Viral scripts Infomercial copy Blogs/Banners

One-sheets Newsletters Technical writing Sales articles

DVD cases Web content Radio/T.V. copy Web research

CONTRACT WORK

Grainger Industrial Supply June 2010 -

Present

Lake Forest, IL

Writing new SEO content and performing keyword research for 5,000 page

online catalog, plus upgrading Meta descriptions for improved online search

results.

Sears Mar. - June 2010

Chicago, IL

Wrote over 100 new SEO ads for recent Sears online initiative

(www.searshomeservices.com). Also created new SEO content (new keywords,

updated style) and revised copy for over 400 pages in Sears and Kmart

online catalogs, to help increase e-commerce traffic on the both sites.

Safe Harbor Financial Feb. - Mar. 2010

Chicago, IL

Created new website copy (new keywords, updated style) that highlighted the

firm's IRS tax lien expertise and other accounting services

(www.safeharborfinancial.com) to increase business e-commerce traffic to

the site.

Blue Daring Jan. - Feb. 2010

Chicago, IL

Wrote two brochures and web content for St. Augustine College's new

educational initiatives, The School for Professional Development and The

Institute for Workforce Training. The target audiences for these brochures

were companies who employed newly-arrived foreign professionals to help

them better adapt to U.S.-style business environments.

(www.iwetraining.com website will launch later this year).

AHIMA (American Health Information Management Assoc.) Jan. - Feb.

2010

Chicago, IL

Wrote newsletters and e-blasts for upcoming webinars and events for the

health information management organization (www.ahima.org).

OfficeMax May. - Oct. 2009

Naperville, IL

Wrote and edited content for 2010 catalog (print and web). Over 40% of the

catalog contained new products and services (www.officemax.com).

Angel Flight Marketing Feb. - Apr. 2009

Chicago, IL

Wrote white papers (for the Building Owners and Managers Assoc. of Suburban

Chicago) and wrote web content, newsletters and brochures for Angel

Flight's own website.

Arends Sep. - Nov. 2008

Oak Brook, IL

Wrote viral video scripts to launch new Siemens product introduction (for

more information, http://www.arends-inc.com/gcode.html).

Enesco Apr. - Jun. 2008

Itasca, IL

Wrote catalog copy and SEO content for several artist divisions, including

Philosophies and Disney Traditions.

Swafford & Co. Advertising Jan. - Feb. 2008

Los Angeles, CA

Wrote several brochures for Hilton Resorts and Hotels.

Hawthorne Direct, Inc. Oct. - Dec. 2007

Fairfield, IA

Wrote content for a limited-run Oreck XL Ultra Vacuum Cleaner website.

EarthLink Jul. - Oct. 2007

Pasadena, CA 91107

Wrote e-blasts, newsletters, promotional emails, and direct mail campaigns

for EarthLink.

E-Marketing Associates Dec. 2006 - Jun. 2007

El Monte, CA

Wrote and researched content for dozens of hospitality websites. Also

wrote press releases and newsletters, SEO ads and blogs, and supervised

affiliate marketing initiatives.

1-800-AnyTyme Aug. - Dec. 2006

San Diego, CA

Wrote and researched SEO content for company's separate plumbing,

electrical, heating and air conditioning service websites serving San

Diego, Los Angeles and Orange counties

EDUCATION

B.A. in Communications from the State University of New York at Buffalo

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