Sales Manager

IRENE ANTHONY

Westminster, CA *****

714-***-**** (H)

*************@*****.***

562-***-**** (C)

SALES

Award-winning sales professional with proven record of profitability and

management of territory by successfully interacting with key clients, co-

workers and management to drive revenues and contribute to profitability.

Key competencies include:

|Business Development |Territory Management |

|Sales Forecasting / Budgeting |Solution Sales |

|Leadership / Team Development |Negotiating |

|Advertising Sales |Customer Relations |

EXPERIENCE

STANDARD REGISTER, Dayton, OH

2011-2012

Business Development Manager, Westminster, CA

Develop strategic relationships within targeted healthcare accounts and

sell value added solutions.

. Pipeline development

. Collaborate with Regional Sales Manager, Director of Priority Solutions

and Sales Reps in transitioning sold customers to the appropriate

Standard Register resources.

. Monitor and analyze opportunity funnel, sales activity, plans and

relationships.

. Develop strategies, tactics and actions required to achieve

revenue/profit objectives and client satisfaction.

WOLTERS KLUWER/LIPPINCOTT WILLIAMS & WILKINS, Philadelphia, PA 1996-

2011

National Account Manager, Long Beach, CA (2009-2011)

Sold advertising to new and existing customers. Maintained and updated

information in sales tracking software program. Submitted reports as

requested by the Sales Manager.

. Successfully sold print and internet advertising into twenty publications

and 50 e-journals.

. Retained 35% of key accounts through consistent follow-through and

outstanding service.

. Developed understanding of customer's needs and provided solutions such

as target market campaigns through the use of print and online

advertising.

. Assumed additional responsibility for selling nationally not just the

western region.

Western Regional Sales Manager (1998-2009)

Sold print and internet advertising into six publications, and 10 e-

journals.

. Suggested a new journal that generated over $1,000,000 additional revenue

for company.

. Retained 100% of key accounts through consistent follow-through and

outstanding service.

Sales Representative (1996-1998)

Established, updating and managing prospect list and sales pipeline. Follow

up with new customers and provided new options for current customers.

. Exceeded budget goal by 25% and won the "Sales Representative of Year"

award.

. Provided product knowledge to recruiters and ad agencies on how to expand

their reach for applicants outside of their states, and how our

subscribers paid and read the publication for clinical information to

stay current.

. Recruitment advertising eventually surpassed product advertising (80% to

20% ratio) and remained the bread and butter of the company until 2008.

NURSING FOCUS MAGAZINE, Glendale, CA

1995-1996

Account Executive

Sold advertising to new and existing clients.

. Consistently achieved budget goal every issue.

. Increased product awareness and company profitability.

LA PARENT MAGAZINE, Burbank, CA

Classified Sales Manager

1993-1995

Managed three publications and all aspects of ad sales, invoicing, proofing

ad copy and

final layout of section.

. Increased market share and revenue for all three publications by 35%.

EDUCATION

General course work completed. (CSULB)

PROFESSIONAL AFFILIATIONS

Member, E-Marketing Association

Member, Magazine Publishing Group

Member, National Association of Healthcare Recruiters

TECHNICAL

MS Word, EXCEL, PowerPoint, Sage ACT, Sales Logix, Sales Force and WebEx

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