Sales Marketing
Resume:
GEORGE THORRY
***** ******** ****, ************, ** 32223
************@*****.***
OBJECTIVE
An executive marketing role with a team dedicated to customer delight and
aggressive sustained growth through data-driven decision making and
innovative use of new media.
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SUMMARY OF QUALIFICATIONS
. A highly-motivated, creative and versatile marketing professional with a
track record of producing extraordinary results managing services
marketing, advertising, media placement, business development and
research.
. A talent for finding innovative solutions to business challenges and a
proven ability to build productive working relationships with clients and
staff to implement those solutions.
. Excellent verbal and written communication and presentation skills.
[pic]SELECTED ACCOMPLISHMENTS
Senior Account Manager
The Cross Agency, Jacksonville, Florida
November 2010 - November 2011
. Sales development for a full service advertising agency specializing in
cost-effective multi-media lead generation for home improvement and health
products.
. Efforts produced lead generating direct response campaigns for three
major accounts, including the largest flooring buying cooperative in the
U.S.
Director of Marketing
The Bonati Spine Institute, Hudson, Florida
September 2002 - October 2010
. Responsible for strategic and tactical management of national marketing
for an advanced arthroscopic spine surgery center performing more than 130
surgeries per month.
. Designed, manage and analyze on-line and social media advertising,
interactive websites, consumer seminars and national direct response
television, e-mail and cost-per-acquisition campaigns that contribute over
1,000 qualified prospective patient leads per month.
. Produced a 300% increase in new patients in the first 18 months of
employment.
Research Associate
Ulrich Research Services, Orange Park, Florida
January 2002 - July 2002
. Telecommunications sector specialist for a full-service marketing
research firm with responsibility for new business development,
quantitative and qualitative analyses, focus group facilitation and sales
and marketing consultation.
. Major accomplishment was a comprehensive feasibility study for a multi-
million dollar market expansion into broadband telecommunications for
Farmers' Telephone Cooperative.
Vice President of Marketing
Florida's News Channel, Tallahassee, Florida
January 1998 -January 2001
. Designed, managed and tracked marketing, research, public relations and
affiliate relations for a state-of-the-art statewide television news
network and interactive websites.
. Efforts contributed to growing the network by 1 million subscribers in
its first year and realizing positive cash flow after only 18 months of
operation.
Regional Director of Sales and Marketing
Continental Cablevision, Jacksonville, Florida
September 1986 - December 1997
. Directed sales, marketing, credit and collections, commercial
development, telemarketing and advertising for a division of 95 employees
with an annual operating budget of $43 million serving over 250,000
subscribers.
. Efforts contributed to over 100% growth in revenue and over 200% growth
in net operating income within 5 years through innovative organization,
packaging and transaction selling of multiple telecommunications products.
Corporate Director of Sales Development
Continental Cablevision, Boston, Massachusetts
September 1983 -August 1986
. Consulted on sales development, field marketing and customer care for 17
operating districts representing over 5,000 customer contact employees.
EDUCATION
. University of New Hampshire, Durham, NH, M.A.
. St. Peter's College, Jersey City, NJ, B.S.
. University College, Dublin, Ireland, A.A.
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REFERENCES
Cecilia O'Ryan
Administrator, The Bonati Spine Institute
Bob Brillante
CEO, Brillante Enterprises
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