Sales Account Executive
Resume:
Holly Williams
Seattle, WA *8105
206-***-**** (C)
******@*****.***
OBJECTIVE
To utilize 20 years of strategic media sales and client development
experience to drive company revenue, sales and business partnership
opportunities.
PROFESSIONAL EXPERIENCE
LivingSocial Seattle, WA
January 2012-December 2012
Strategic Account Manager
Online social & mobile marketing company focusing on promotional strategy
to re-enforce client brand, attract new consumers, increase ROI and
generate new revenue streams.
-Social & mobile media sales focusing on professional sports teams, major
entertainment venues, arts organizations, restaurants & SMB owners
including AEG, Seahawks, Sounders & more.
-One of 12 Strategic Account Managers nationally, (new position) focused on
new strategic revenues, generating in excess of $500k within first 10
months
-Creation of Strategic Account plan, proposed client targets, new vertical
launch and annual budget
-Combined social media strategy with client media plan to create promotions
increasing new revenue streams & ROI
-Account management of key major market accounts
-Generation of 12 new clients each month via prospecting, cold calling,
researching and presenting
Pivot Lab Seattle, WA
March 2011-December 2011
(Contract-10 months) Director of Client Development/ Consultant
Strategic branding firm focused on social media, SEO, SEM, new product
launches, product re-branding, business strategy, package design, PR,
website development and more.
-New business development focused on national accounts with emphasis on
package design, branding strategy and website development, with an emphasis
on the supplement, food & technology categories
-Branding, marketing & website sales and account management including
budget creation and plan implementation for new product launches
-Account management, working cross functionally with teams to deliver
projects on time and budget
Entercom Media Seattle, WA
February 2010-March 2011
Senior Account Executive
Branding consultation and multi-media campaign sales to new local,
national, and high-volume advertising agency accounts using radio, online,
email, social, mobile media, event sponsorships and promotions.
-New business development across all revenue channels including social
media
-Marketing campaign creation for new and key accounts by researching and
identifying market segments, creating brand concept, media buying
recommendations and implementation of creative strategy
-Strategic media and sponsorship sales to new and high-volume advertising
agency accounts & SMB
-Generated in excess of $250k in new client revenues in first 13 months.
DMX Music Inc. Seattle, WA
October 2006 to July 2008
Director of Premier Account Development
Promotional, conceptual branding & capital equipment sales to C-level
contacts in Fortune 500 accounts with an emphasis on national retail brands
-Promotional, conceptual branding and consultative sales to new & national
retail brands
-Presentation and implementation of internal creative strategy within
retail outlets for sight, sound and scent marketing solutions to clients
such as Nike, Pottery Barn Kids, Sears, Kohls & more
-Generated in excess of $1,000,000 in new business revenues within first
nine months
-Highest in new business sold in Premier sales team (2007)
KQMV/KIXI Radio (Sandusky Radio, Inc.) Seattle, WA
August 2001 to October 2006
Advertising Account Manager
Radio advertising, online banner, sponsorship sales & marketing campaign
development to local and high-volume key accounts
-Increased sales revenues by 28% from '02 to '03 for total revenues in
excess of $970,000
-Highest in new business development on sales team with 17% of 2003 new SMB
revenues
-Awarded company's largest account and increased billing by 421% from 2001
to 2003
-Account Executive of the Year 2003
Global Photo Tours.com Inc. Seattle, WA
August 1999 to July 2001
Director of Internet Advertising Sales
Accepted promotion with Internet start-up focused on web content for the
travel industry working with marketing VPs to develop website content and
advertising programs to increase client ROI
-Developed advertising sales programs for national and international
advertising clientele
-Created investor presentations, media sales kits, annual budget,
projections, company marketing and online strategies
-Rich media content sales for client websites (i.e.) Kodak Inc.
KYCW 96.5 (CBS Radio Inc.) Seattle, WA
April 1998 to August 1999
Senior Account Executive
Broadcast media consulting to local SMB, national and high-volume
advertising agencies
-Increased existing major account base and aggressively initiated new
account expenditures
-Achieved sales-goals consistently
-Won trip incentive sales contest 1998
TCI Media Services (Comcast) Seattle, WA
January 1995-April 1998
Agency Account Executive
Television advertising campaign creation for local and key advertising
agency accounts
-Promoted to one of five key salespeople for highest-volume advertising
agency business
-#1 in sales for MTV trip incentive sales contest, 1997
-Won NFL trip incentive sales contest, 1996
-National recognition: Who's Who in Cable, 1995
Springfield News-Leader (Gannett Inc.) Springfield, MO
June 1993-August 1994
Classified Account Executive
Newspaper advertising sales to large-volume automotive and real-estate
clients
-Generated revenues in excess of one million dollars annually
-Awarded two of top three largest-volume classified display accounts
-Increased annual sales revenues and aggressively closed new accounts
-Won first-runner up of trip incentive sales contest
EDUCATION: UNIVERSITY OF KANSAS Lawrence, KS September
1989-May 1993
BSJ Journalism- Advertising
3.3 GPA
COMPUTER SKILLS AND RELATED TRAINING
Google Analytics, Salesforce, MS Word, Powerpoint, Outlook, Excel,
Marketron, Arbitron, Nielsen, Scarborough, Media Audit, Tom Hopkins Sales
Training, Tony Alessandra Sales Training, Miller-Heiman Strategic Sales
Training, Double-click Advertising Training, Goldmine (CRM), Concur
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