Sales Customer Service
Resume:
Warrington, PA *****
********@*******.***
William R McCarty
CORE COMPETENCIES
Revenue Generation Team Building Customer Development Award Winning Sales Management
Strategic Planning Operational Expenses Project Management Budget Allocation/Planning
PROFESSIONAL EXPERIENCE
Adelphia Seafood Inc., Reading, Pennsylvania 2010 – present
Director of Sales and Marketing
• Revamped an underachieving Sales and Marketing Plan, to recapture and increase initial projections by
$550,000 in sales, coupled with an increase in gross profit of 3% for fiscal year 2010
• Initiated product redevelopment of all Adelphia’s Gold Label Line, resulting in their re-formulations
(seasonal/contemporary improvements) thus providing/creating distribution opportunities at the food
service/grocery accounts, resulting in 155 new SKU placements for fiscal 2010
• Reconstructed a 15 member Regional Sales Team (Mid-Atlantic) that focused on account profitability, new
item introductions, quota attainment, customer service, private label and new channel opportunities
• Created and coordinated new geographical areas of development (York/Lancaster, PA and Wilmington,
DE) to increase/secure additional food service, grocery and senior housing accounts, resulting in 42 new
locations obtained
Zieger and Sons, Inc. Philadelphia, Pennsylvania 2005 - 2010
Director of Sales
Rebuilt and successfully managed the coordination of a 26 member Sales Team at three Pennsylvania
locations, providing specific sales and business objectives, productivity enhancements, seasonal product
innovations, and improved retention of lost floral accounts
Planned and directed sales growth in a new geographical area (Delmarva) resulting in 42 additional floral
accounts, contributing $680,000 in yearly revenue
Conceived and set-up a new channel of distribution (grocery stores) establishing floral sales at Clemens, Giant
Food, Landis, SKH, and Kennie‘s food stores in the Mid-Atlantic Region
Successfully coordinated the implementation of the Company’s first on-line ordering platform that
complimented the wholesale operation resulting in securing 85 additional on-line accounts
Service Champ LLC, Chalfont, Pennsylvania 1999 - 2005
General Sales Manager - Operations
Developed and implemented detailed market plans including pricing, promotion and distribution for an $85
million automotive aftermarket distributor
Created and launched the company’s “Call Center” incorporating the three regional sales locations, five
distribution centers and corporate office to improve sales and response time to our customer’s needs
Hired, trained and supported a staff of over 50 customer service and account executives nationally
Developed materials and conducted new product workshops (automotive aftermarket) for the sales team, more
than tripling new product placement and sales
Increased sales each year with significant increases in 2003 (8%) and 2004 (12%) by implementing category
management at targeted key accounts
National Fruit Product Co., Winchester, Virginia 1997 - 1999
Director of Sales - Brand Division
Brands associated with: White House, Shenandoah
Responsible for $80 million in sales, 4 Regional Manager and 25 local brokers
Developed and implemented National Sales Strategies based from corporate goals (+2%)
Revitalized an existing product line by launching a new marketing strategy coupled with a new product launch -
Fruitastics
Reckitt & Colman, Montvale, New Jersey 1994 - 1997
Broker-Regional Manager - HPD Division - Baltimore-Washington, DC, Central PA, Rich/Norfolk, VA
Brands associated with: Lysol, Woolite, Resolve, Wizard, Mop & Glo, Old English, Easy On/Off
Initiated the development of strategic plans within each marketplace to insure that all local and corporate goals
were secured, consistently delivered dollar and case sales budget (1996 +2%)
Responsible for $30 million in sales
Recipient of a Reckitt & Colman “TOP” Award - 1996 (Sales/Quota Achievement)
Campbell Sales Co., Alexandria, Virginia 1976 - 1994
Area Director-Frozen Food, Capital Region – Mid-Atlantic (1993-1994)
Brands responsible for included Mrs. Paul’s, Swanson, Pepperidge Farm
Developed local sales and marketing program to compliment corporate program
Number one in the country two consecutive years (1993 - +10%, 1994 - +34%) in sales versus budget
Established and organized sales force to implement regional sales objectives, $35M in sales
Had 12 direct reports plus three brokers in the Baltimore-Washington, Richmond and Roanoke markets
Director of Accounts, Capital Region (1990 - 1993)
Total sales within the region - $185 million
Developed practical and strategic operational plan for each account with specific goals which included case
sales, introduction of new and existing items, customer service relations
Recipient of Campbell Sales Company National Merit Award (career fourth)
Grocery Brands Sales Manager, Capital Region (1986 - 1990)
Total sales within the region - $25 million - V8 Juice, Franco American, Campbell Beans and Juices
Developed and communicated strategic plans for each account throughout region
Reported and analyzed execution of plan with tactical adjustment being made throughout the year based on
competitive climate within the market place
Division Supervisor - Eastern Division - Frozen Food, Paramus, NJ (1983 - 1986)
Directed training of all District Managers (motivation, sales techniques, account work, corporate and local
programs), who coordinated local sales force in their respective markets
Area covered - Maine to North Carolina
District Supervisor - Frozen Food, Washington, DC (1980 - 1983)
Organized local sales force (eleven direct reports) to secure corporate objectives
Responsible for over 1,200 stores at the retail level and fifteen accounts at direct headquarter level
Recipient of Campbell Sales Company National Merit Award (career third)
Sales Specialist - Philadelphia District - Frozen Food, Philadelphia, PA (1976 - 1980)
Responsible for driving sales in a quota carrying territory, One million dollar territory
Recipient of Campbell Sales Company National Merit Awards - 1979, 1978
Education B.A., King’s College, Wilkes-Barre, PA, Four-year athletic scholarship
Graduate Studies, Food Marketing, St. Joseph’s University, Philadelphia, PA
Awards Recipient of Reckitt & Colman “TOP” Award - 1996
Recipient of Campbell Sales Company National Awards - 1990, 1982, 1979, 1978
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