Customer Service Marketing

Natalie Paldus

416-***-****

*******.******@*****.***

A highly talented and accomplished

Coordinator

Summary:

Proven ability to develop, communicate and execute multiple customer

focused, result driven tasks within assigned target markets and

geographical regions. Highly successful at networking and partnering with a

combination of key executives, community partners and vendors. Results

driven communication style with an extensive background in social media,

brand marketing and fund-raising.

Professional Experience

Sears Canada Inc, Toronto, Ontario

November 2010 - June 2012

Promotions and Events Coordinator

. Designed, planned and executed sales-driven, brand-building in-store

special events

. Assisted in communication to internal and external partners

. Supervised relationships with in-store promotional team, delegated

multiple tasks to heighten brand awareness

. Managed in-store charitable donations and heightened awareness to

maximize donations

. Submitted invoices, tracking expense and followed up with previous and

future vendors to compile a future event planning forecast

. Evaluated event marketing initiatives from both quantitative (e.g.,

sales, attendance) and qualitative standpoints (e.g., event flow,

branding opportunity, in kind donations); reporting results to

management for improvement for future events

. Created and maintained social media sites (facebook and twitter)

. Offered creative, relevant and unique event ideas while keeping

current on events, pop culture and new concepts.

Geo Holiday Services, Toronto, Ontario May 2008- June

2009

Event Coordinator/Event Marketing Manager

. Gained exposure from local media via trade shows, magazine launches

and charity events

. Heightened brand awareness through major events and structured

promotional programs

. Created, developed and implemented cost effective outside marketing

promotions and campaigns

. Located, negotiated and secured event venues

. Lead event logistics including: booth arrangements, staffing,

marketing support materials, technology support needs.

. Created and developed successful marketing collateral materials

including:

displays, ballot box, merchant box and speciality event materials

. Managed tracking systems for program specific cost and ROI`s

. Generated an AAR plan to further ensure the success of events running

simultaneously

TELUS Canada, Calgary, Alberta March 2006- March 2008

Assistant Event Coordinator/Customer Service Representative

. Communicated with Events Planner to discuss registration plans and

options

. Provides backup data entry support for assigned events

. Aided in the coordination logistics and marketing materials for the

various events including print, promotional collateral, registration,

food and beverage

. Supported the team prior to event as well as on site and post event

. Understood all key objectives for events including pre and post event

strategies

. Helped in other event and marketing relative incentives

Education:

University of San Diego Event Marketing 2011

Fanshawe College Fashion Merchandising 2004

Internship

Constant Motion Creative Media, San Diego, California August

2010

Intern

. Prepared and delivered press kits for media (NBC San Diego)

. Oversaw events in a flawless and timely manner

. Monitored and updated social media

. Compiled, tracked and updated media contact lists

. Aided in key analytical planning to ensure success for events

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