Marketing Management

DAVID SCOFIELD

** ******* *** **** - **** de Caza, CA 92679 - 949-***-**** -

***********@*****.***

MARKETING COMMUNICATIONS PROFESSIONAL

Strategic Marketing Communications Leadership

Advertising l Public Relations l Web Management l Online Marketing

Social Media l Collateral l Tradeshows & Events

EDUCATION

Rutgers University Graduate School of Management

Master of Business Administration

Hamilton College, Clinton, New York

Bachelor of Arts

EXPERIENCE

THE AVC GROUP LLC

Brands: ELAN Home Systems, Niles Audio, Xantech, Sunfire, ATON

Leading manufacturer of home automation systems and audio-video solutions.

Director of Marketing Communications

2010- present

Direct global communications and branding for this leading software,

speaker, controller, and amplifier company. Handle integrated marketing

for five separate brands. Responsibilities include global advertising,

public relations, web development, SEO, PPC, online marketing, social

media, collateral creation, trade shows and events. Significant highlights:

. Created and launched highly successful "Your World Made Simple" multi-

media ad campaign contributing to 20% annual sales growth for 2010 and

2011.

. Developed ELAN's award-winning consumer website featuring numerous

case studies,

"build a system" lead-generator, blogs, and content-rich video

library.

. Directed highly effective PR campaign generating hundreds of brand

related stories.

. Managed successful on-line lead gen campaign assisting in 30% key

market growth.

. Led global redesign of all marketing materials-- printed and digital.

TOSHIBA AMERICA BUSINESS SOLUTIONS, INC.

Manufacturer of printers, copiers, scanners and software solutions for US

and Latin America markets.

Director, Marketing Communications

2001 - 2010

Directed global communications and branding for this rapidly growing

Toshiba business unit. Built and led internal marketing communications

team of six. Directed outside advertising, PR, web design, collateral,

yellow pages, and incentive agencies. Responsibilities included national

advertising, public relations, collateral creation, direct mail, web

management, SEO, online marketing, viral marketing, and event planning.

Significant highlights:

. Directed launch of award-winning "Don't Copy...Lead" advertising

campaign via TV, print, and online, successfully increasing Toshiba's

brand awareness by 20% in the MFP marketspace.

. Created company's award-winning public website featuring over 200,000

monthly visits.

. Redesigned company's Employee Intranet site to feature blogs, vlogs,

and wikis.

. Directed successful public relations campaign generating extensive

coverage in major national publications, including USA Today.

. Re-engineered production process for company collateral saving over

$300,000 annually.

. Directed planning and production for company's annual 1000-attendee

channel meeting.

AT&T SOLUTIONS

Division of AT&T providing customer care consulting and solutions for

global corporations.

Executive Director of Corporate and Marketing Communications

1996 -2001

Directed global communications for this growing AT&T business unit. Led

internal marketing communications team of six while directing outside

advertising, PR, web, and collateral agencies. Responsibilities included

national advertising, public relations, web management, collateral,

tradeshows, and direct mail. Significant highlights:

. Designed breakthrough ad campaign to relaunch company via major

business and trade publications.

. Created impactful public relations campaign resulting in extensive

national press coverage, including The Wall Street Journal.

. Created and implemented annual AT&T Solutions Customer Care Forum for

clients and prospects.

. Created and launched division's first website.

. Oversaw the creation and production of all product and corporate

literature.

. Transformed company's VIP tour environment into highly memorable multi-

media experience.

MINOLTA CORPORATION

Manufacturer of digital cameras, imaging devices, printers, scanners, and

copiers.

Senior Manager of Communications

1991-1996

Promoted to Director of Communications supporting all Minolta product

divisions. Led internal marketing communications team of ten. Directed

outside advertising, PR, web, and collateral agencies. Responsibilities

included national advertising, public relations, direct mail and web

management. Significant highlights:

. Led communications initiative for successful launch of Minolta's

digital cameras.

. Led development of award-winning "Only From The Mind of Minolta" ad

campaign.

. Directed the creation and production of all product and corporate

literature.

. Designed successful PR campaign for launch of APS technology.

. Created company's first US website.

BOZELL ADVERTISING-NEW YORK

1989-1991

Account Supervisor-directed advertising account activity for Minolta Corp.

and Kraft Foods

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