MARTIN G. BITTER
**** **** **** #**** **** Worth TX 76116
********@***.***
Executive experienced in sales and territory management, consistently
delivering significant sales growth and profitability, as a results-
oriented sales leader with a high degree of business acumen and the ability
to multi-task. In my career:
. Responsible for territorial sales in excess of $10MM
. #1 Sales ranking among 15 regions
. Exceeded sales quotas 8 consecutive years
. Consistently in top 10% of company sales
Demonstrated success in turning around stagnant territories, as well as
increasing sales; market penetration; and profitability. Over the years:
. Increased territory sales by 24%, during a 4-year contracting economy
. Increased distribution channels by 233%, over a 3-year period
. Grew territory sales from $1.1MM to $4.2MM in 18-months
. Achieved 25% sales increase during first 12 months, taking territory
to Top Ten standings
Experienced in opening new markets, introducing new products, and training
sales teams. In the past:
. Developed in excess of 100 new accounts in stagnant territory, over a
4-year period
. Developed ground floor territory, increasing sales by 145% in 1st year
. Created and implemented sales/marketing strategies for regional roll-
out of a new product introduction, accounting for 28% of annual sales
. Generated builder sales portfolio in excess of $15MM, in a startup
business
OBJECTIVE
Seeking a position of empowerment in SALES/TERRITORY MANAGEMENT, where I
can continue to be aggressive, creative, customer-oriented, and a closer.
PROFESSIONAL EXPERIENCE
Regional Territory Manager
Ampco Products LLC. (2008-2012)
(Ampco is a Restroom Compartment & Flush Wood Door Frame systems
manufacturer with a full line of materials built to meet a variety of
design needs, developing engineered solutions for complex and specialized
commercial building projects, all sold thru a local & regional
dealer/distributor network. The company also provided vanities and washroom
accessories. Annual sales of: $16-20MM.)
During my tenure, served as a Territory Manager for various regions
throughout the country, including the: Southwest, Southeast, and Midwest (a
15-18 state region), with my main focus on: increasing sales and client
recruitment, development, and retention. In this role, I was responsible
for: overseeing sales and providing personalized hands-on customer service
to increase market share.
. Increased territory sales by 15% the 1st year, 24% over a 4-year
period, and a projected 40% over a 5-year time-frame in a weak
economy, through relationship selling.
. Developed in excess of 100 new clients, during a 4-year period.
. Increased stocking distributors by 25%.
. Responsible for establishing new clients, further development of
current business, and ensuring client satisfaction with a high
emphasis on customer-service, resulting in a 90% client retention.
. Managed (2) Mfg. Rep agencies, with combined annual sales of $700M-
$800M.
. Conducted architectural presentations for the purpose of product
specification.
. Responsible for revenue forecasting.
Project/Sales Manager/Partner
Genesis Home Solutions (2004-2008)
(Investment/real estate development firm specializing in the purchase,
management, and sales of commercial/residential properties in the Dallas-
Fort Worth area. Represented commercial and residential developers;
builders; and contractors in all phases of: planning; designing; and
construction. Joined company, as an active investor/partner.)
Hired to launch startup, of a new operating division.
. Generated sales of $17.5MM in a 24-month period, through relationship
selling
. Developed comprehensive sales/marketing plans and strategies, aimed at
niche builder market
Territory Manager
Homasote Company (2001-2004)
(America's oldest and largest manufacturer of recycled building products
for the construction industry, with annual sales of $18MM-25MM.)
Responsible for revitalizing and developing a newly formed 5-state region
(TX, OK, LA, AR, & MS). This was accomplished via "pull-thru" relationship
sales within the distributor (both 1 & 2-step); dealer; and mfg. rep
channels, presenting the product lines to: architects; designers; builders;
contractors; engineers; and end-users. .
. Turned around an underperforming sales territory into the company's
Top Ten, with a 24% sales increase during the first 12 months
. Increased distribution channels by 233%, through standard and new
construction markets
. Launched new product roll-out to regional retail home centers and
contractor supply markets, generating 28% of annual sales
. Introduced product lines into new market segments, resulting in 33%
annual sales growth from existing distributor's business plans
. Conducted architectural and builder/contractor presentations with the
objective of product education and specification, accounting for over
33% of annual sales
Regional Sales & Marketing Manager
Heartland Industries (1997-2001)
(America's #1 "Backyard Building Builder," with annual sales of $65MM-
80MM.)
Developed territory from the ground floor, increasing sales by 145% in the
1st year Generated sales in excess of $1MM, achieving #1 sales ranking
among 15 nationwide regions. Actively involved in all sales and marketing
functions for the Home & Garage Construction Group.
. Consistently achieved gross profit margins of 35-45%
. Initiated marketing plans and sales opportunities for expansion into
new user markets, accounting for 30% market share of annual sales
. Developed; implemented; and executed lead generation programs,
resulting in company's highest closing ratio at 72%
. Created all sales/marketing material for 15-store sales network
. Negotiated and facilitated the closing of all sales contracts
Sales Consultant/Project Manager
D.R. Horton, Inc. "America's Builder (1994-1997)
(A "Big 3" national homebuilder, with annual sales of nearly $5 billion).
Recruited to close-out a 10-year old neighborhood. Within 18-months, close-
out was successfully completed.
. Generated in excess of $3MM, in annual sales
. More than tripled sales in less than 12 months
. Developed new product line, resulting in more than 40% new market
penetration
. Responsible for more than $1.5MM, in property inventory.
Regional Sales Manager
Related Products Inc., Div. of Reel Tape Corp. (1978-1994)
(National manufacturer and distributor of industrial packaging and
production materials,)
Began as a Sales Representative in Chicago IL, where I developed a new 3-
state regional sales territory. Within (3) years, increased industrial
account base ten-fold. Promoted to Regional Sales Manager in 1984 to
revitalize Texas/Southwest operations.
. Exceeded sales quota 8 consecutive years
. Consistently in top 10% of company's sales
. Increased sales by 377%, from $1.1MM to in excess of $4.2MM in 5-year
window through relationship and consultative selling
. Complete P&L responsibility, including staffing requirements
EDUCATION
B.S. Journalism/Marketing, Northern Illinois University (DeKalb IL)
CIVIC RESPONSIBILITIES
Past President, Neighborhood Homeowner's Association
Past Member, Fort Worth League of Neighborhoods
Past Member, Fort Worth Master Plan Design Committee
(appointed by the Mayor & City Council) Past Member, Fort Worth
Environmental Study Committee (appointed by the Mayor & City Council)