Dale Kennedy
**** ***** ******, * ******, Tn ****8
H ome: 901-***-**** - Cell: 901-***-**** : ***********@*****.***
Executive Profile
E xperienced executive specializing in corporate development and strategic planning, with proven ability to
create highly profitable programs through marketing, training, and partner relationships. Solid experience
m anaging all levels of multiple projects including budgeting and administration.
Skill Highlights
Excellent leadership and communication skills Strong track record of execution against strategic
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Human resources management objectives
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Expertise in operations and finance Process improvements
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Small business development
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Proven ability to plan, organize, and manage
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transportation and warehousing
New product delivery
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Customer-oriented
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Core Accomplishments
Business Development:
q Founded Memphis Transportation & Logistics who specialized in OTR freight for Medical Supply
companies in the southeast
q Launched a successful OTR division for Wilmac Enterprise which included 5 dedicated trucks and 15 dry
vans for dedicated customers
q Spearheaded implementation of intermodal transportation division for Contract Warehouse Associates
q Grew the intermodal division of Global Logistics by 38% in 15 months
q Established and managed partner relationships on a daily basis, developed partner relationships with
national carriers for service over the 48 states
q Developed new marketing strategy which increased customer base by 38% with Global Logistics and 24%
with Contract Warehouse Associates.
F iscal Management:
q President/COO Memphis Transportation & Logistics managed all employees including drivers
q Managed operations for Wilmac Enterprise intermodal/OTR division
q Managed all daily activities for intermodal operations at Contract Warehouse Associate, Global Logistics.
M anaged all activities concerning Kennedy Consulting & Sales.
q Accountable for all P&L for all companies for my division.
q Responsible for all operational cost and savings for all companies.
Operations Management:
q COO M emphis Transportation & Logistics
q General Manager of Wilmac Enterprise
q Director of Sales & Marketing Contract Warehouse Associates, VP Sales & Marketing Global Logistics
q Owner/President of Kennedy Consulting & Sales
q Handled all functions related to the operations of all departments including capital cost and operations
P rogram Management:
q Managed all operations of Memphis Transportation & Logistics including the specialized hauling division.
q Manager of OTR division of Wilmac Enterprises
q Manager of the Intermodal division of Contract Warehouse Associates
q Manager of the Intermodal division of Global Logistics
q Sales and Marketing for Contract Warehouse Associate and Global Logistics developed contract for
i ntermodal business, air freight, LTL, TL and air freight.
P ublic Relations:
q Developed shipping agreements with freight forwarders and brokers across the U.S.
q Developed parnterships with other CFS warehouses on the East and West coast to handle their warehousing
and freight needs Memphis area as well as other cities in the U.S.
Staff Development:
q Launched well -received program of professional development courses for all staff.
q Mentored and coached employees resulting in a 12% increase in productivity.
q Implemented time management programs for employees that increase productivity by 18% per employee.
Contract Negotiation
q Signed and negotiated numerous contracts for multiple major clients in the Memphis market as well as on
the west coast for their transportation and warehousing needs.
Professional Experience
President/COO
A pril 2012 t o N ovember 2012
Memphis Transportation & Logistics – M emphis, T n
Developed and directed strategy for launch of Memphis Transportation & L ogistics that became a reliable
provider of OTR transportation services in the Memphis market place 6 months after launch. M anaged a team 1 2
drivers, company and owner operators with 14 air ride dry van trailers with the ability for specialized hauling
w hich included moves of million dollar MRI equipment.
Developed an investor package for the transportation industry which allowed investors to invest in the company
with trucks which became a source of dividends quarterly.
Terminal Manager
S eptember 2011 t o A pril 2012
Wilmac Enterprises – M emphis, T n
Accountable for intermodal/over the road transportation business fro the Memphis terminal including overall
customer satisfaction. Created new revenue streams through development of the over the road dry van division
which added 4 trucks and 12 dry vans to accomadate numerous customers in the Memphis market. M anaged
team of fourteen owner operators/company drivers for both intermodal/OTR division.
Director Sales & Marketing
M arch 2011 t o August 2011
Contract Warehouse Associate / Gilko CFS – M emphis, T N
A ccountable for intermodal transportation, LTL and TL including overall customer satisfaction in the Memphis
market. Built strategic alliances with Old Dominion, Southeastern and Swift that resulted in national coverage for
L TL and TL. Created new revenue streams through these partnerships. Defined strategy and business plan for
intermodal transportation sector and air freight transportation sector for Contract Warehouse Associates. Member
o f Executive Management Team.
V.P. Sales & Marketing
N ovember 2009 t o M arch 2011
Global Logistics – M emphis, T N
VP Sales & Marketing for 15 months and developed new sales and marketing programs and presentations to
pursue west coast business. Implemented new computer program for intermodal business (Profit Tools) and was
r esponsible for training and implementation for all employees.
Managed team of 12 owner operators and 4 company drivers for the intermodal transportation
d epartment.Member of Executive Management Team.Initiated program that standardized employee training and
led to increase in customer satisfaction.Strengthened company's business by leading implementation of alliance
partners for CFS warehousing in the Memphis market.Surpassed revenue goals in four consecutive quarters.
Recorded overall growth of the company revenue by 38%.
Regional Sales Manager
N ovember 2008 t o N ovember 2009
Nissan Liftrucks of Memphis – M emphis, t n
S trengthened company's business by leading implementation of value added selling and one source
provider.Surpassed revenue goals and grew the overall revenue for region by 42%. Member of the sales and
marketing team for corporate in Chicago (National LIft).
President/Owner
M ay 1999 t o N ovember 2008
Kennedy Consulting and Sales – Bartlett, T N
Founded company in 1999 and developed a strategic sales and marketing plan based on consultative sales and
marketing.
D eveloped a employee training program for customers in the health care industry for training and application of
product to result in overall savings.
T rained over 750 customer employees in the first 18 months of implementation of this program. R ecognized by
the Chamber of Commerce Upcoming Small Businesses in 2000.
I was responsible for Sales & Marketing, Operations and overall customer satisfaction.Built strategic alliances with
equipment manufacturers, chemical suppliers, can liner manufacturers and general janitorial supply products that
resulted in the one source supply partner. Created new revenue streams through the single source supplier
program.
Exceeded first year sales target by 125% and maintained a stable growth after year one of 28% minimum per
y ear until sale of company.
Southeastern Regional Sales Manager
M arch 1984 t o M ay 1999
Intercon Chemical Company – St. Louis, M o.
Accountable for sales in the southeastern U.S. and Carribean for industrial chemicals. Developed a sales and
m arketing program to compete with Ecolab, Puritan, AutoChlor and other national companies in the institutional
laundry and warewash markets.Captured 55%+ market share with new private label distributor products quickly
brought to market. .
Managed team of 4 Territory Sales Managers in the southeast and grew market share from 5% to 40% for local
distributors.
M ember of Executive Management Team and was responsible for implementation of new products and programs
yearly to enhance our position in each market.
Developed and directed strategy for launch of Pro Con Ultra concentrated products that became #1 in the market
p lace 11 months after launch.
Education
Kingstree Senior High School 1 977
Kingstree, S outh Carolina, USA
A dditional Certification:
q Dale Carnegie Sales Training (Intercon Chemical)
q Dale Carnegie Marketing Seminar (Intercon Chemical)
q Action Selling Training (Meyer Laboratory)