Daniel J. Reade
**** ***** ***** | Seaford, NY **783 | 516-***-**** | *******@*****.***
PROFILE
Performance driven Brand Ambassador with experience in implementing effective strategies to generate
sales and increase brand awareness, seeking to utilize my skills, as well as an educational background in
biomedical engineering, in medical and biotechnology sales.
Adept in building profitable relationships, and identifying sources of revenue to maximize
profitability.
Consistent history of taking the extra mile to provide quality service, generate revenue through
event coordination, and manage cohesive sales teams through training and development.
AREAS OF EXCELLENCE
Brand Development Marketing Strategy Relationship Management
Product Engineering Staff Development Promotional Media
CERTIFICATION
National Association of Medical Sales Representatives® Medical Sales Training Program
RMSR Certification Number 84332012
EDUCATION
Bachelor of Science in Biomedical Engineering, 2012
The George Washington University, Affiliations: Kappa Sigma Fraternity, Alpha-Eta Chapter
EXPERIENCE
Brand Ambassador – ZICO Beverages, LLC June 2010 – Present
o Responsible for coordinating marketing efforts and teams for New York’s largest summer market
to represent ZICO at various large-scale events.
o Develop relationships with community business owners to increase brand recognition.
o Planned and executed unique marketing strategies to deliver merchandise to locations and events
to increase brand awareness.
o Reached over 250,000 people and over 15 potential ZICO accounts through broad marketing
tactics within 3 months.
o Recruited and trained employees on properly representing the company at events and general
brand awareness.
o Represented ZICO Beverages at events specifically designed to result in direct brand exposure to
target accounts and consumers.
Group Aide – Camp A.N.C.H.O.R. Summer 2008 – Summer 2011
o Organized daily recreational activities for children and adults with mental and physical
disabilities.
o Utilized creative problem solving and unique teaching methods daily to improve the lives of over
100 individuals affected by Autism.
o Developed communications strategies to effectively communicate with Autistic individuals,
ensuring instructions were delivered according to their level of understanding and intellect.
LEADERSHIP EXPERIENCE
Lead Project Engineer – Senior Design Engineering Project January 2011 – May 2012
o Lead a team of three in creating and electrically implementing a unique and patentable device
meant to locate lost and missing people located indoors.
o Performed over 500 hours of tedious electrical engineering and conceptual related testing,
troubleshooting, problem solving, and design strategizing.
o Assigned roles and communicated objectives and deadlines to team members.
o Ensured all equipment, materials, and training were in place throughout project phases.
o Evaluated the project objective to determine the most efficient and cost-effective way to build
and test the device.
Fundraising Chair – Autism Speaks October 2011 – May 2012
o Organized fundraisers at George Washington University to increase proceeds to the Autism
Speaks organization.
o Team raised $2,500 for the November 2011 Autism Speaks Walk.
o Collectively raised $550 for Autism Speaks in April 2012 by planning a “Dance-A-Thon” event
and partnering with student groups as co-sponsors.
Philanthropy/Rush Chair – Kappa Sigma Fraternity, Alpha-Eta Chapter January 2010 – May 2012
o Coordinated fundraising events for charities, and developed promotional tools to organize
awareness for philanthropic events and for the organizations involved.
o Raised over $10,000 for charities through successful event planning and coordination from
concept to completion.
o Developed recruitment strategies to increase number of fraternity applicants by tenfold.
o Standardized recruitment methods and applicant requirements, resulting in increased
organization membership from 12 to 80 members in 3 years.
o Received the “Champion of Recruitment” award from Kappa Sigma’s International
Headquarters.
Founder – TranscendHate.com October 2010 – October 2011
o Founded TranscendHate.com to fundraise surrounding a political campus event by raising
awareness for various charitable causes related to the event.
o Raised over $6,000 within 2 months by gaining press support, establishing social media
marketing strategies and connecting with local venues and groups willing to donate a portion of
profits earned from sponsored events.