Karl Brian Yost
*******@*****.*** ? Cell/Home: 951-***-****
PO Box 748 Wauna, WA 98395
Sales, Marketing, & Operations Executive
Knowledgeable sales, marketing, business development and operations
strategist with 15+ years of proven experience in building high-
performance teams and leading sophisticated manufacturing and service
organizations with P&L responsibility. Accomplished leader and project
manager with a clear sense of purpose and urgency when faced with diverse
challenges during periods of both declining sales and rapid growth.
Exceptional communicator and negotiator adept at translating complex
conceptual models into specific growth strategies, and planning and
executing multi-faceted campaigns designed to improve market share, gross
revenue, and EBITD. Highly-motivated and consummate problem solver skilled
at establishing operational excellence in various business environments
while meeting and exceeding objectives. Proficient communicator possessing
a keen ability to understand and implement innovative solutions to complex
problems, and an established record of growing and enhancing businesses.
Areas of Expertise
Strategic Planning - Business Development - Relationship Management - Team
Building - Turnaround Management
Cultural Engineering - Strategy Development - Operations/Process
Improvement - Negotiating Large Contracts - Budgeting
Account Development - Cost Reduction - Profit Optimization - Forecasting -
Project Management - Strategic Marketing
Professional Experience
Huckleberry Mountain - Afton, WY 12/2002 to Present
$3.6M manufacturer of gourmet foods, and candies.
Owner Sales, marketing, Operations
Function as leader/manager of gourmet food, candy, and edible souvenir
manufacturing business. Manage all aspects of business and projects
including sales functions, sales management, tradeshow management, channel
management, marketing, operations, personnel management, and government
compliance with full P&L responsibility. 6 direct reports with 36
employees. Supervise 8 independent sales groups of over 100 reps throughout
US.
. Horizontally integrated 170 products from 20 original products.
. Company purchased in December of 2002; grew business by 354%.
. Implemented successful marketing initiative focusing on large
concessionaires such as Delaware North, Aramark, Xanterra, and Paradies
Inc. to gain market share in Airport, National Park, and State Park
markets leading to dramatic growth.
The Beltman Group - City of Industry, CA 5/1998 to 12/2002
$120M full services provider of specialized, high value logistics
management and services.
Logistics Division Manager
Controlled all aspects of logistics division city of industry branch
including full P&L responsibility, project management, sales management,
marketing, day to day planning, strategic planning, and general
management. Directed 12 direct report managers of 100-300+ employees as
part of local crews, drivers, and contractors, and supervised 8 non-
supervisory employees and 8 sales representatives. Interviewed, hired,
and trained employees; planned, assigned, and directed work; appraised
performance; rewarded and disciplined employees; addressed complaints,
and resolved problems. Managed implementation of OCE systems western
regional logistics program. Created cross functional teams and team
approach to management, increased employee morale, and enhanced
productivity. Directed project management and execution of western
regional final mile delivery program for Nortel Systems. Directed and
dispatched tucks, riggers, cranes, and crews in 11 western states.
Provided project management and implementation of delivery program for
Fujitsu Telecommunications.
. Managed implementation of new internet order system project allowing
quicker allocation with lower cost; reduced fulfillment time by half.
. Managed Implementation of company wide cost reduction project lowering
overall cost by 20% while growing top line by 150% for Beltman Group City
of Industry Branch.
. Designed, managed, and instituted distribution and logistics project for
LAUSD; program controlled inventory cost by 18% over previous program
delivering all learning material to each school location.
. Managed implementation of new logistics project for Williams Sonoma for
western region; reduced cost by 8% with customer satisfaction metrics of
98.4%.
. Managed multiple projects involving delivery of high-value products to
customer sites; achieved customer survey metrics of 99%+ for Nortel
Networks.
. Managed multiple projects for Oce Inc. 100% rating on all survey metrics
for Oce.
corovan - Poway, CA 3/1997 to 5/1998
$27M third-party provider of relocation and logistics management services.
Manager New Business Development
Developed new commercial warehousing and logistics services for
manufacturing companies in US and Mexico. Identified new business markets
and opportunities, capitalizing on Cor Cal's existing core competencies to
create innovative programs and projects in logistics, increasing company
revenue and customer base. Developed strategies to
increase profit margins and penetration in existing markets, and to create
new business opportunities for commercial
logistics division.
. Generated new business that added 25% to overall revenue growth for Cal
Van logistics.
. Increased profitability by 12% by increasing margins.
. Facilitated formation of profitable new business for Cal Van.
MBE Corporation - San Diego, CA 2/1996 to 3/1997
$1.6B industry leader in the business and postal communications franchising
industry.
Manager New Business Development
Hired, managed, trained, and motivated national account sales team and
administrative staff. Defined and set national
target account lists for sales team, and created and employed target list
of qualified market segments. Performed project management, program
implementation, and relationship management for national accounts.
. Hired and trained inside telesales group leading to 58% increase in top
line sales.
. Regarded as most successful manager in history of group.
. Maintained 100% national accounts retention during tenure.
Prior Experience
Timeline Vista - San Diego, CA
Sales Representative
Market Research Analyst
Professional Musician-US
Education and Certification
Bachelor's Degree Business Administration Emphasis Finance & Marketing -
University of San Diego - San Diego CA