Management Sales

T RACY CIARLANTE

** ***** ****

Bridgewater, NJ *8807

Home 908-***-**** t *************@*****.***

E XECU T I V E PROF I L E

Results-driven marketing professional with 19 years experience in pharmaceutical marketing, advertising

p romotion and management, promotional planning, cross functional collaboration and project management.

H ighly experienced in the development, implementation and delivery of marketing communications/tactical plan

consistent with the strategic imperatives to drive business. Proven ability to build strong relationships with

i nternal and external stakeholders and to interact and collaborate with all levels of management. Efficient t ime

management and planning skills with the drive to excel in high pressure environments that require f lexibility

and proactive thinking.

Q UAL I FCAT IO N H I G H L IG H TS

• Advertising & Promotions • Excellent Oral & Written

Communications

• P & L Operations Management/Budgeting • Staff Development & Training

• Agency Management • Team Leadership & Collaborative

Approach

• Product Launch Experience • Project Management

PROFESSIONAL DEVE LOP M E N T

NOVART IS PHARMACEUT ICALS, I NC .

2000-2010

PRO MOT I O NAL REV I EW CHA I R (2008-2010)

Facilitated a promotional review process (PRP) to ensure 100% compliance standards were adhered to by the

M anaged Markets Franchise. Ensured alignment to pharma regulations, brand style guidelines and compliance

standards. Collaborated and negotiated logistics for submission reviews with project owners and reviewers

( Medical, Legal, Regulatory). Coordinated with Traffic Specialist to verify that compliance standards for FDA

were met. Captured PRP metrics documentation. Managed pre- and post- meeting communications with

reviewers and project owners.

MARKE T I NG CO M M U N ICAT IO NS MANAGER, SPEC IAL I TY F RANCH ISE (2000-2008)

Acted as the key strategic player in the planning, development and execution of all promotional materials for

assigned brands. Collaborated and established solid relationships with Brand Teams, key internal/external

stakeholders and vendors to execute the tactic plan from conception to full implementation. Leveraged

k nowledge of graphic design and print production to guide team on cost saving alternatives in-line with strategic

objectives. Ensured materials met all regulatory and promotional compliance guidelines. Managed agencies and

vendors daily to ensure all project t imelines were met and resolve ally issues that may jeopardize cost or

completion dates. Experience with Respiratory/Derm therapeutic areas and Managed Markets.

• Implemented and executed promotional launch resources for Foradil and Xolair.

• Ensured execution and t imely delivery of promotional materials for Sales Force, sales meetings and

Conventions.

• Facilitated weekly status meetings with brand and agency to evaluate timelines, address new

p riorities and discuss

new projects

• Developed brand guidelines in accordance with review committee and ensured all internal/external

stakeholders

and agencies complied with direction

P HARMACIA 3/00 – 11/00

PRO MOT I O NAL MATE R IALS MANAGER

Solely managed all aspects of the promotional materials allocation process for all Pharmacia products to ensure

smooth and timely distribution of sales force materials. Managed allocations, material inventory, warehouse,

POA shipments, laptop ordering, meeting materials, convention and exhibit materials. Acted as key liaison for

M arketing Communications Managers, Operation Managers, Production, Sales Leadership, Project

M anagement and distribution vendors for all allocation issues. Identified allocation trends and made

recommendations for process improvement and changes in the global needs of promotion materials.

T HOMAS FERGUSON ASSOCIATES 1991 – 2000

TRAFF I C D I R EC TOR (1998-2000)

Responsible for monitoring the overall service orientation of the Traffic Department. Supervised department of

20 employees consisting of 3 managers, 14 coordinators and 3 assistants. Worked in collaboration with

P roduction and Studio Directors to establish best practices by evaluating and streamlining procedures and

workflow process to provide superior client service. Recruited and allocated all traffic resources, developed and

i mplemented initiatives to increase agency/client productivity and presented client and new employee

o rientations. Attended and participated in strategic planning meetings to determine goals and allocate

appropriate resources. Assisted in start-up management and development of procedure for Traffic Department

of new CommonHealth Company.

TRAFF I C MA NAGER (1994-1998)

Maintained smooth day-to-day operation of Traffic Department in conjunction with other Traffic Managers and

D irector. Supervised and supported 8 coordinators by monitoring adherence to agency and client procedures and

monitoring the accuracy of timelines and client submissions. Distributed workloads and ensured efficient

support was provided to brands. Conducted six-month and annual employee evaluations. Developed department

p rocedure t raining binder. Supported several product launches including Claritin D24 Hour, Claritin Syrup and

C laritin Reditabs. Also responsible for staffing, t raining and development of assigned group.

SEN IOR TRAFF IC COORD I NATOR (1993-1994)

In addition to the Traffic Coordinator responsibilities, assumed leadership role by successfully managing several

new product launches including Claritin, Claritin D24 Hour and Claritin DTC Campaign. Attended creative

strategy and tactical meetings to gain insight and allow for closer involvement in the creative process and brand

positioning. Collaborated with Production to manage budgets, acquire specs and production requirements to

i nterface daily with production vendors. Assisted with t raining of new Traffic staff.

TRAFF I C COOR I NATOR (1991-1993)

M anaged the timing, t rafficking and daily management of assigned brands. Worked closely with Account

Services and Creative to ensure jobs were delivered on time and within budget. Developed t imelines, prepared

and monitored budgets and lead weekly status meetings to manage and re-evaluate the needs of the brand.

Acted as liaison between clients, vendors and the agency to ensure client requirements were met. Managed

several new business presentations and product launches.

E D UCAT IO N

ROWAN UNIVERSITY, GLASSBORO, NJ, B.S. ADVERTISING AND COMMUNICATIONS

CAREER E N HANC I NG COURSES

Facilitating Forward Negotiating Skills, Critical Thinking and Problem Solving, Time Management, Marketing

M ix and Education, Building Insightful Brands, Strategic Brand Management, ScQuarded Presentations and

US Agency Management.

PROFESSIONAL AFF I L IAT IO NS

Executive Women in Novartis (EWIN)

HealthCare Business Women’s Association (HBA)

Contact this candidate