Sales Engineer

Angel Orrantia

Skillful business leader with a proven record of accomplishment developing and launching new

products, forming and managing strategic alliances, identifying and exploiting market trends. Strategic

problem solver able to envision and execute creative business models for innovative products that gain

recognition and market dominance in highly competitive segments.

EXPERIENCE & ACHIEVEMENTS:

APPLIED MATERIALS, Santa Clara, CA 2010 Present

Provides Nanomanufacturing Technology solutions for the global semiconductor, flat panel display, solar

and related industries, with a portfolio of equipment, service and software products. The Company’s

customers include manufacturers of semiconductor wafers and chips, flat panel liquid crystal displays, solar

photovoltaic cells and modules (solar PVs), and other electronic devices.

Sr. Global Product Manager – Business Development

Building a materials division by relentlessly pursuing inflection points for new business opportunities

related to materials and material delivery in the c Si solar, Display, Semiconductor, LED, and Li Ion

Battery market segments.

• Developing the engagement strategy, and metrics to evaluate business opportunities to deliver the

complete integrated solution (equipment + materials + process)

• Managing all aspects of existing products including profit and loss (P&L), product life cycle

planning, customer support, quality and reliability improvements, new customer acquisition, and

yield enhancement

• Negotiating agreements from initial term sheet through signature for joint developments, joint

ventures, acquisitions and licensing, and for all levels of commercialization from marketing

campaigns and product development through supply chain management and support

• Constructing and implementing product launch plans including collateral and sales force training

• Establishing and managing alliances with suppliers and customers to expand business opportunities

and streamline ongoing interactions

• Crafting and implementing business plans for new materials and material delivery systems based

on internal product roadmaps and industry forecasts

• Strategically investing in start up or mid sized companies with disruptive technologies

• Formulating Marketing and Product Requirement Documents (MRDs and PRDs) for new material

products and material delivery systems based on customer feedback and market forecasts

Creating and presenting a merger & acquisition (M&A) pipeline of companies that satisfy

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engagement metrics to members of the executive staff and corporate board

Accelerating the growth of start up companies – revising business plans and entering into

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agreements to commercialize their products from concept or R&D through product launch and

volume manufacturing

Reporting on market forecast and analysis of new technologies to gauge growth potential,

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disruptive impact, and competing technologies in start up valuation

Initiating a $6M Materials Microfund, essentially an incubator, to seed new companies, accelerate

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their development, and launch their products into the materials or material delivery markets

Angel Orrantia

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FENWICK &WEST LLP, Mountain View, CA 2007 – 2010

Provides legal services dedicated to global technology industries and issues. Differentiated by deep

understanding of client technologies, industry environments and business needs outside of the traditional

realm of lawyers. Practice of 300 attorneys and 400 employees.

Corporate Attorney

Represented start ups and investors in financing transactions, buyers and sellers in mergers & acquisitions,

and start ups as a general counsel

• Drafted incorporation documents for start ups and non profits including corporate charter, bylaws, and

stock plans

• Drafted and negotiated board & stockholder consents, and employment agreements

• Attended board meetings to provide legal counsel and maintain board minutes for start up clients

• Analyzed contracts, intellectual property, and financials of target companies

• Developed the “waterflow” spreadsheets to calculate pay out of cash and stock to investors of acquired

companies, documented underlying intellectual property and technology capabilities of acquired

companies

Intellectual Property Litigation

Represented high technology companies being sued by patent licensing companies drawing on expertise in

technology and all phases of product development, including intellectual property. Work with experts to

finalize Technical and Damages Expert Reports and prepare expert for trial. Produce scripts and prepare

client with sample cross examination questions. Comprehensive patent litigation, start up, venture capital

and merger & acquisition experience.

• Performed due diligence and financial diligence to understand legal and financial implications of

investing in early stage Start ups and acquisitions.

• Instrumental in developing client pitches. Conducted technical pitch analysis and drafted selected

criteria of proposal.

• Accountable for technical analysis and direct communication with client engineers regarding case.

Projected financial outcome for firm of more than $1 million.

• Integral in saving firm significant costs as technical expert for initial portion of the case by eliminating

need to hire outside expert.

CREDENCE SYSTEMS, Fremont, CA 2003 – 2004

World leader in the manufacture of Automatic Test Equipment (ATE). Addresses a broad spectrum of the

semiconductor industry’s testing needs by offering a wide range of systems for the design, validation, and

test of analog, digital, memory, mixed signal, and wireless semiconductor devices. Employs approximately

500.

Marketing Manager

Transformed the company from sales based (reactionary), essentially custom building each tester for

specific customers, to market focused (strategic), using market data, customer input, and industry roadmaps

to craft marketing requirement documents and product requirement documents to develop platforms that

can be tailored to individual customers

• Drove corporate processes and positioned changes based on analysis of the end user semiconductor

markets and internal reporting structure

• Built the marketing capability including hiring and training

• Created training materials and seminars and led hands on workshops to initiate marketing organization

• Developed long term (up to 5 years) forecast methodologies for each of the company’s product lines

• Led integration of acquired companies into the credence systems.

Angel Orrantia

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PHILIPS SEMICONDUCTOR, Tempe, AZ / San Jose, CA 2001 – 2003

Royal Philips Electronics of the Netherlands. One of the world’s biggest electronics companies and

Europe’s largest with sales of EUR $32.3 Billion in 2001 and more than 120,000 employees worldwide.

International Marketing and Sales Manager (2002 – 2003)

Directed full scope of development including marketing and sales functions to launch new IP networking

products including an integrated access device and cable modem chips

• Delivered presentations to executive level customers and at industry conferences

• Led marketing communications’ development of collateral and trained the sales force

• Headed the architecture committee to ensure product quality in compliance with customer requests

• Assumed profit and loss responsibility for product line

Product Marketing Manager (2001 – 2002)

Directed the development of a network security processor capable of real time, IP data encryption for

network security. Team consisted of senior team leaders accountable for hardware / software development

and production.

• Orchestrated repurpose of a customer specific Integrated Circuit (CSIC) to mass production that

accelerated chip revenues from $700,000 to $7 million within 13 months.

• Represented product line at industry events, trade shows, analyst meetings, and seminars to evangelize

hardware security and educate networking industry on benefits and value of Philips Semiconductors

security offerings.

• Won design ins with Motorola, Sun, and numerous start up companies

• Conceived a roadmap with projections exceeding $80 million by 5th year.

• Authored and executed product launch plans and marketing initiatives for new products.

MEDTRONIC, Tempe, AZ 1998 – 2001

World leader in medical technology providing lifelong solutions for people with chronic diseases. Products

used to treat heart disease, neurological disorders, and vascular illnesses.

Senior Product Development Engineer / Product Development Engineer – Tachycardia Division

Charged with developing world’s first burst pacing defibrillator from proof of concept through high volume

manufacturing with $17 million budget and up to 12 engineers to meet project needs.

• Led the development team consisting of high power, ultra low power, RF, circuit layout,

manufacturing, and quality and reliability engineers, as well as, chemists and software developers

• Within 13 months, achieved record (successful) deployment of product development and

manufacturing project

• Product was first to combine pacemaker and defibrillator manufacturing techniques

• Developed Radio Frequency (RF) circuitry that led to program head being removed from the sterile

environment during implant

INTEL, Chandler, AZ 1995 – 1998

World’s largest semiconductor Company with billions of dollars in sales and a presence in virtually

everything from the fastest processor in the world, to the cables that power high speed Internet.

Application Engineer

One of approximately 15 Rotation Engineer graduates chosen for employment by Intel to participate in

rotation through three major business units to determine starting point of career. Gained experience in

Quality Engineering, Design Engineering and Product Marketing. Ultimately chose application engineering

to gain additional technical experience. Worked with manufacturers on CMOS digital camera design,

functional and interoperability testing, manufacturability and versatility. Trained sales and marketing teams

on the technology, and contributed to development of value proposition for the organization.

Angel Orrantia

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EDUCATION

University of Notre Dame, South Bend, Indiana

Juris Doctor (JD) International Business Law 2007

Arizona State University, Tempe, Arizona

Master of Business Administration (MBA) International Trade & Finance 2001

Stanford University, Palo Alto, California

Bachelor of Science Electrical Engineering (BSEE) 1996

UC Berkeley, Berkeley, CA

UC Berkeley Engineering Leadership Professional Program 2012

PROFESSIONAL AFFILIATIONS

Member – California Bar Association (CSB No. 255490) 2007 – present

Member – Queen Creek Sister City Commission 2001 – present

Member – National Society of Hispanic MBA 2000 – present

Founder and Member – Arizona Association of Protection Dogs 1997 – present

President – Desert Knight Training and Sales 1996 – present

Member – Society of Hispanic Professional Engineers (SHPE) 1991 – present

Member – Institute of Electrical and Electronics Engineers (IEEE) 1992 – present

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