Management Financial

Michael A. Rubenstein, CPA

*** **** **** ******, ***. 38A, New York, NY 10065

Telephone 215-***-**** *************@*****.*** Fax 212-***-****

CORPORATE FINANCE EXECUTIVE

Chief Financial Officer / Vice President - Small to Mid-Cap Companies

Domestic & International Operations, US & Foreign Shareholders, Rapid-

Growth & Mature Industries/Markets

20+ year track record of business acumen, strategic insights, analytical

thinking and financial leadership. Proactively addressed challenging,

complex situations in demanding, fast-paced organizations across diverse

products, services, markets and industries. Forged enduring relationships

with executives, owners/investors, Board members, vendors, customers and

stakeholders. MBA and CPA with "Big 4" experience. Additional highlights of

expertise:

Strategic Finance & Business Counsel

. Capitalized on growth through acquisition, strategic exploitation of

emerging market opportunities, and new venture development to accelerate

revenue growth, market diversification and long-term value creation.

. Influenced changes in business direction and market focus, including exit

strategies, financial restructuring, business process reengineering,

change management and turnarounds.

Financing, Capital Funding & Corporate Transactions

. Created well-thought-out solutions to complex financial matters:

evaluating new business ventures, developing financing scenarios and

structuring contract terms/conditions.

. Wrote business plans and financial projections, designed/delivered

venture capital and private equity presentations, and engaged senior

management, investment bankers and others in M&A due diligence, asset

valuation and deal structuring.

Financial Team Building & Operational Controls

. Designed and implemented business models, financial methodologies,

transactional systems and administrative processes, including robust

strategic planning, corporate development, cost controls and governance.

. Substantiated strategic investments in technology to enhance information

sharing, communications and operational controls, and partnered with

operations, IT, sales and marketing to drive higher revenue, profit and

shareholder value.

CAREER HISTORY

CHIEF FINANCIAL OFFICER - AIR TECHNIQUES, INC. 2010 to Present

~$100M privately held, manufacturer of dental, medical, veterinary,

industrial and security equipment; owned by European medical

equipment/healthcare supply company

Recruited into a newly created position to provide strategic business and

financial leadership, and advance global expansion through acquisitions,

strategic partnerships and market diversification. Redefined the finance

organization, structure and team to improve strategic/business acumen and

expand functional expertise in cost-benefit analysis, cost efficiencies,

and profitability improvement. Serve on a three-member executive team

reporting to the President/CEO.

. Led a comprehensive review of the business, product lines and market

segments, and recommended investment/ divestment options based on current

value and future alignment to corporate strategies.

. Outlined enterprise-wide profitability improvement and cost

efficiencies strategies.

. Recommended divesting a non-core division versus further investment

into new product development.

. Evaluated the feasibility of global expansion and market diversification

as a means to diversify a US-centric company with aging technology and

dominant market share in its core sectors.

. Initiated discussions with European parent company to serve as the US

distributor for healthcare consumables and identified strategic

acquisitions to build out a complete product portfolio for a high-

growth emerging US market.

. Outlined direct and distributor business models and operating

structures for key international markets in Japan, Australia and

Brazil to provide the business with stronger control while balancing

risk exposure.

. Transformed finance organization from an accounting/controller group into

a business partner providing leadership with fact-based information for

strategic planning and decision making on major corporate investments and

transactions.

. Realigned staff through new roles and natural attrition, and built a

team with balanced analytical and strategic skills.

DIRECTOR, FINANCIAL OPERATIONS - ISAIA 2008 - 2009

~$50M, 50-year-old privately held European designer, manufacturer and

marketer of high-end men's apparel worldwide through department stores,

specialty retailers and independently operated showrooms/boutiques

Retained by the European CFO as the 1st US subsidiary financial leader,

transitioning previously outsourced financial management to a formal in-

house finance, administration and operational structure. Worked closely

with the European headquarters on strategic planning, financing, cash

management and operational performance.

. Developed cash management and alternative financing vehicles, securing

critical business funding under tough market conditions and sustaining

the overall financial health of the organization.

. Investigated/resolved $2M bad debt, charge-backs and inventory

discrepancies within 4 months of joining the company.

. Implemented operational efficiencies and expense management processes

projected to generate $1M in cost savings.

. Initiated efforts to improve product placement and pricing strategies to

drive higher market share and profitability within the US market, which

represented 50% of global revenues.

. Reviewed and redefined wholesale and retail vendor relationships amidst

economic and retail industry consolidation and shift of consumer buying

to emerging online and direct channels.

COMMERCIAL MORTGAGE CONSULTANT / PRESIDENT - TRILLIANT FUNDING, INC.

2005 - 2008

MORTGAGE BROKER - HOME FUNDING GROUP AND PARK AVE. MORTGAGE 2005 - 2008

Full-service private commercial brokerage/consulting firm; $1B mortgage

originator/broker specializing in commercial and primary, secondary,

investment and specialty residential real estate loans; and high-end

residential mortgage specialty firm

Capitalized on emerging opportunities in the mortgage banking industry,

leading the start-up and rapid growth of the Wall Street office, and

developing a book of business among New York-based individuals and private

investors. Concurrently formed a commercial brokerage and consulting

private firm, and developed a complete portfolio of Tier 1 and 2

institutional and private equity financing programs for individuals and

private investors.

. Positioned the Wall Street office as the company's 2nd largest operation

after just 3 years in business. Increased volume 150%, generated $20M in

annual transaction volume and closed 60 deals, with largest at $3.5M.

. Nurtured key bank/funding relationships to structure/close highly complex

transactions for individuals and investors with financial, credit and

loan to value profiles falling outside of the normal underwriting

parameters.

. Researched and analyzed a multitude of funding options, including banks,

insurance companies, hedge funds and private equity funds and served as a

client advocate in securing optimal financing terms and conditions.

EARLY CAREER

. Advanced through progressive CFO / COO roles with 5 diverse companies

undergoing growth through acquisition, global expansion and start-up

ventures as well as operational turnarounds and financial restructuring.

Highlights:

. Delineated growth and buyout/exit strategies for a $50M closely held

national distribution and supply company.

. Drove 25% business growth and 10% profit increase over 3 years, and

turned around money-losing 5 US and Canadian operations for a $300M

subsidiary of $58B Sumitomo Corporation.

. Played a key role in developing a US financial organization for a

start-up that grew into a $6.6B subsidiary of the world-leading

advertising conglomerate, WPP Group.

. Advised companies on financial planning, ownership transition, corporate

audit and process improvement. Highlights:

. Reviewed viability of capital strategies to support 100%+ growth for a

$50M industrial services company.

. Wrote the business plan, financial projections, venture capital

presentations, patent filings and strategic partner communications to

jump-start a niche E-commerce business with proprietary technology.

. Enabled a $20M apparel business to solicit capital and refinance the

business after 3 consecutive years of losses.

EDUCATION, CERTIFICATIONS & AFFILIATIONS

MBA, Finance, Magna Cum Laude - Pace University, 1986

BA/BS, Accounting, Cum Laude - Boston University, 1982

CPA with 4 years of Big 4 experience at Ernst & Young

ASSOCIATE PRODUCER / DIRECTOR OF DEVELOPMENT - THE DRAMA DESK 2010 - 2011

organization of professional journalist covering Broadway, off Broadway,

off-off Broadway and not-for-profit theater, and recognizing artists

through one of the oldest and most prestigious theatrical industry awards

shows

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