Manager Management

GILLES ARGIVIER

*** ********* ******: +* *** ***

Street 5713

Peckville, PA E-mail :

***** *********@hotmail.c

USA om

MARKETING & COMMUNICATION DIRECTOR EUROPE ? SENIOR MARKETING MANAGER

NORTH AMERICA ? GLOBAL PRODUCT LINE MANAGER

Driven, analytical and business savvy international marketing,

communication and business executive with 14+ years experience in strategic

and operational marketing in B2C and B2B. Adept in discovering new business

opportunities, brand positioning, market share gains and portfolio

optimisation. Solid experience of international business,

customers/suppliers relationships and international contract deals. In

depth knowledge of the marketing mix, communication and market surveys.

Expert in innovation, value added generation and new product development.

Empowering team leader capable of delegating and motivating employees and

colleagues to achieve market shares targets in a durable and profitable

way. Consistent top performer in market share growth and revenue

generation. Comprehensive knowledge of corporate environment and multi-

channel marketing, strong financial basis, experienced in P&L management

and productivity improvement.

Sales & Marketing Strategies ? Brand Assessment & Positioning ? Mix

Optimisation ? Communication & Public Relations ? International Business ?

Customer Relations ? Direct & Cross functional Team Management ? Market

Analysis and Surveys ? Innovation & New product Development ? Sourcing ?

Budget Management.

PROFESSIONAL ExpErience

Strategy and Business Development Consultant March 2009

to date, Paris, FRANCE

Independent Strategy, Communication and Business development consultant.

Deployment of European divisions for US and Chinese corporations in B2B and

B2C environments.

CONAIR CORP. May 2003 to March 2009,

Montrouge, FRANCE

Marketing & Communication Director Europe

Management Board member

Head of Marketing and Communication for Continental Europe, Middle East and

North Africa for all electrical brands of this world leading company of the

hair care industry. Teams, workgroups and training management.

Marketing strategy and sales guidelines, brand portfolio management,

repositioning and relaunch of the Revlon brand within 6 months resulting in

market share growth of 3 points in France, Italy and Spain. Launch of the

BaByliss for Men and Ecoliss brands.

Product mix management and expansion with 70% of the portfolio renewed in

2008, market shares growing over 50% on selected categories and

profitability increasing by 3 points.

Accountable for the E12 million Communication and PR budget and multimedia

advertising campaigns making of the Conair/BaByliss group the first

advertiser in Europe in the hair care industry. Developed and implemented

the international advertising campaign for the Beliss Brushin'.

Orchestrated start up and successful growth of marketing departments in

Spain, Poland, Dubai and Russia, achieving 100% growth in staff and

entrenchment of departments into company's culture.

Negotiated International Market intelligence contracts and implemented

reporting Tools globally and within each subsidiary to regularly provide

valuable, precise and concise market information. Budget managed was 900K

Euros.

National and International Customer contracts negotiation, marketing plans

development for subsidiaries and distributors.

Senior Marketing Manager USA

Marketing strategy, product development and multi-brand management for

Retail and then for the Professional divisions for North American market.

Product families covered: Spas, Bathroom scales, Massage, Hair Stylers,

Hair dryers and Dental products.

THE STANLEY WORKS July 2001 to January

2003, New Britain, USA

Global Product Line Manager

Layout/Electronic business units P&L management worldwide. From new product

development to market launch, strategic analysis, and portfolio management.

Team and workgroups management.

Reduction of key component shortages and 7% service level increase.

Created and lead cross-functional team of engineering, demand planning,

packaging, and sales professionals to develop and launch new products

generating $12M of additional sales worldwide.

Portfolio rationalization and productivity increase.

Pricing and back end margins strategies.

Medium and long-term product strategies, sales and marketing budgets

recommendations to the President/ CEO.

Initiated productivity savings projects resulting in $200k productivity

gains. Developed and implemented new products launch strategy worldwide.

Sales growth and market shares increase.

Launched and managed 200 cross channel promotional programs. Resulted in a

reduction of conflicts and a 25% reduction in fines.

Hand Tools Category Manager UK

Accountable for the $66M hand tools business in the UK, including new

product launches, route to market strategic analysis, and portfolio

management. Team and workgroups management.

GLEN DIMPLEX / MORPHY RICHARDS March 1998 to July

2001, Mexborough, UK

Product Group Manager, Small Domestic Appliances

Responsible for 40% of the small domestic appliances and consumer

electronics businesses including new product development, portfolio and

marketing mix management. Team and workgroups management.

Created and lead cross-functional and direct report teams to spearhead and

rationalize portfolio and increase generated margins.

Developed and implemented new management control tools to reduce new

product development cycle from 18 to 8 months and gain competitiveness.

Innovated by developing and bringing to the market the first Iron with a bi-

material handle in lifestyle colors. Executed a successful TV and press

campaign from conception to broadcasting, to support the launch of this

line of Irons.

GROUPE MOULINEX May 1996 to March 1998,

Birmingham, UK

Assistant Brand Manager, Small Domestic Appliances

Responsible for execution and recommendation of marketing initiatives

across 3 brands including new product development and launch, line

extensions, promotional programs, market research, R&D and inventory exit

plans.

Initiated and launched new products.

Trade marketing activities and trade shows management.

Developed competitive analysis and marketing action plan recommendations.

EDUCATION languages

MBA specialised in Marketing, Market French - Mother tongue

Research and FMCG. English - Bilingual

Rouen Graduate School of Management, Spanish - Basic

France IT

Master's degree in Economics, MS Office, Project, iWork 09

Management Control and Audit. SPORTS

University of Paris Dauphine, France Scuba diving, Running, Tennis

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