Sales Quality Control
Resume:
Alvaro Hernandez
**** ***** ** ** **** Hollywood FL 33020
******@*******.***
Accomplished and artistic Management Professional with expertise in
Marketing, promotions, contract negotiation and product production
processes.
Summary of Qualifications
( Success driven leader with extensive experience in crafting and
introducing sales/marketing strategies to increase sales despite
intense market conditions.
( Organizational influencer possessing talent for identifying
opportunities, establishing critical partnerships and creating win-win
results.
(Effective decision maker with ability to access situations, study
processes, and create innovative and effective solutions to improve
efficiencies and productivity.
( Imaginative and innovative brainstorming talents. Capable of
performing
and producing quality material under pressure and meeting stringent
deadlines.
(Dynamic communication, presentation, negotiation and closing
skills.
Professional Experience
Production Manager
UNIVERSAL MUSIC LATINO- Lideres Entertainment Group. Miami, FL 1999 - 2009
(Served as member of a management team of a recording company
which is
specialized in Latin music products.
(Directed start to finish production processes for new musical concepts
and compilations.
(Choose repertoire of songs and performed re-mastering sessions to
improve
sound and visual contents of previously recorded material.
(Coordinated manufacturing, distribution and marketing of CDs and DVDs
in collaboration with Universal Music.
(Skillfully negotiated leasing agreements with major worldwide record
labels and signed new international artists to exclusive contracts.
(Developed and produced promotional spots that were aired coast-to-
coast
on partnered Latin television station.
(Utilized in-depth industry experience to develop strategies for
effective reaching targets markets and increasing profitability.
(Assured all facets of quality control and regulatory compliance
were in
place prior to release of products.
(Routinely prepared and presented comprehensive marketing, sales,
advertising and production reports.
Account Executive
HL Distributors Miami, FL 1997 - 1999
Member of one of the largest wholesale distributors of rare music
products and catalogs.
(Successfully cultivated leads and obtained new accounts with
clients in
Asia, Europe and South America.
(Grew business and customer base through securing of rare musical
releases from international artists.
(Effectively managed day-to-day export activities, ensuring total
client
Satisfaction.
(Built and retained relationships with supporting financial
institutions.
President
Latin Beat Music, Inc. Miami, FL/Bogot , Colombia
1991 -1997
(Started-up and managed successful music retail operation that
imported
and sold worldwide music.
(Quickly expanded to 2 operations through inclusive of music
publications
and latest electronics.
(Cost effectively sourced vendors, established affiliations and
negotiated lucrative contracts.
(Recruited, hired and developed all management and sales staffs.
(Set standards for performance and provided coaching on effective
methods
of identifying up-sell opportunities and presenting latest
advancements in technology and products.
(Provided hands-on direction on effective merchandising and
tactics to
improve visibility.
Education
Bachelors Degree, Business Administration, S.E.N.A, Bogot , Colombia
Computer Skills
Microsoft Word/Excel/PowerPoint/Access/Outlook, Windows Applications and
Internet Navigation
Languages
Fluent in Spanish and English
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