ANDREA PAULA LIEBERMAN
*** ****** ******, **********, ** 19046
Email: ***********@*******.***
BUSINESS DEVELOPMENT ACCOUNT EXECUTIVE
Dynamic and driven account executive with experience in marketing,
strategic planning, relationship driven consultative sales and customer
service with outstanding record of growing market share and consistently
exceeding annual revenue goals. Built relationships with C level managers
for account penetration.
CORE COMPETENCIES
* tenaciousness
* strong presentation skills
* entrepreneurial and leadership abilities
* exceptional performer with solid industry reputation
* proficient in multi-tasking
* excellent communicator and effective liaison between all levels of
management, staff, clients, and partners
* able to work independently and as part of a team
* skilled gatherer of competitive intelligence
* demonstrated ability to energize and positively influence team members
and customers
SELECTED ACCOMPLISHMENTS
Marketing and Sales
* Created and executed strategic account plans generating 390% of volume
goal in 2008.
* Effectively acquired and managed five of the largest accounts in
Philadelphia totaling $66 million in loan volume in 2008.
* Developed and presented account review presentations which resulted in
35%+ existing account growth.
* Produced account reporting to drive profitability, loan utilization, and
track cross marketing initiatives.
* Prospected, initiated, built and strengthened long-cycle relationships by
conducting on-site visits with decision makers to gain market share.
* Prepared and completed Requests for Proposals (RFPs) resulting in seven
new accounts in 2008.
* Authored and delivered effective PowerPoint presentations to audiences as
large as 500 across all levels of organization to grow customer base.
* Designed custom marketing collateral for print, email campaigns and web
for clients to gain new business.
* Employed Salesforce.com software to complete pre- and post-call plans,
monitor accounts, and track results for 200 clients.
* Formed partnership with TV station NBC 10 Philadelphia to promote
"Financial Aid Week" which enhanced credibility with clients and created
brand awareness which attracted new target customers.
* Appeared as a financial expert on NBC 10's All That and More Show with
Tracy Davidson.
* Exhibited at national and regional trade shows and conferences to
maintain consistent market presence.
* Researched, planned and hosted special events locally and nationally to
enhance customer relationships.
Management
* Formed strategic alliances with partner organizations to develop new
products and provide services, including DTC products.
* Negotiated contracts with business partners.
* Successfully innovated and launched new products and redesigned products
to make them more competitive.
* Analyzed revenue and expense data for profitability.
* Directed fulfillment center for expedition of items to clients and
customers.
* Established education finance customer service department in call center;
trained 46 agents.
PROFESSIONAL EXPERIENCE
Officer/ Senior Account Executive for Education Finance-Southeastern PA
2007- 2009
PNC/NATIONAL CITY BANK, Cleveland, OH
Vice President for Education Finance 2003-2007
SOVEREIGN BANK, Toms River, NJ
Assistant Vice President/ Account Executive for Education Finance-
Southeastern PA 2000- 2003
CITIZENS BANK, Norwood, MA
Regional Marketing Manager for Education Loans -NY, NJ 1998-2000
BANKBOSTON, Providence, RI
Director of Financial Aid 1996-2000
MANOR COLLEGE, Jenkintown, PA
Senior Financial Aid Counselor 1992-1995
TEMPLE UNIVERSITY, Philadelphia, PA
Student Financial Aid Planner 1990-1992
ART INSTITUTE OF PHILADELPHIA, Philadelphia, PA
ACTIVITIES AND AWARDS
National 1st Place Winner - 2008 Annual Sales Champion for Education
Finance
National 1st Place Winner - 2008 Education Finance Sales Contest
2006 Sovereign Bank Red Carpet Service Award Winner
The Career Wardrobe- 2009 A Perfect Fit, Fundraiser and Event Volunteer
Manor College- 2009 Gala, Fundraiser and Event Volunteer
Manor College- 2009 Development and Alumni Relations Department- Internet
Communications Integration Project
Manor College- 2008 and 2009 Scholarship Golf Outing, Event Volunteer
Harcum College- 2007, 2008, 2010 and 2011 Kevin D. Marlo (Scholarship)
Classic Golf Tournament, Committee Member, Fundraiser and Event Volunteer
EDUCATION
B.B.A., Double Major: Finance and Computer Information Systems, University
of Miami, Coral Gables, FL