Customer Service Design

Summary of Qualifications

Creative professional with 20 years of experience in corporate design

advertising, graphic design, marketing, emarketing, and project management,

including photography, print production, print buying, and design

consulting. Experience and knowledge in advanced web-based technologies and

applications to support the design and development team and devise

appropriate marketing strategies. Strong knowledge of web site development

tools, Internet protocols and browser dependent features.

Technical Skills

Microsoft Suite, including Word, Excel, Powerpoint

Microsoft Operating Systems: 2000, XP, Vista, 7

Adobe Creative Suite CS2-CS4, including Adobe Acrobat Professional,

Photoshop, Illustrator, InDesign,

Dreamweaver, Bridge

HTML, CSS, PHP, CGI/Perl Scripting, FTP

Email marketing services: ConstantContact, MailChimp, BlueHornet

Career Track

Self Employed, Soda Springs/Concord, CA October 2008 - present

Freelance Consultant, Web Design, Online and Traditional Marketing

Produced and maintained websites in HTML, CSS, JS and Flash

Created and optimized web images, wrote copy, designed contact web forms

and surveys for website

Promoted websites with banner advertising

Brand development, through product packaging, logo development, website

presence, social media

Responsible for domain name and email management through service providers

Created, scheduled, sent email broadcasts using ConstantContact and

MailChimp

Managed enewsletter lists and deployed email campaign tracking

Created logos, advertising for online publications, illustrations for

catalog and online catalog

Created blogs using WordPress and monetized them using Google AdSense

Setup social networking sites for businesses using Facebook and Twitter

Health Freedom Nutrition, Reno, NV January 2007 - October 2008

Marketing Internet Specialist

Managed and maintained permission based email marketing program for three

corporate websites using BlueHornet email marketing system

Edited and wrote copy following strict FDA guide lines on nutrition

labeling and nutrient content claims

Followed strict compliance with the FTC CAN SPAM act when sending out email

broadcast to to customers deploying an email opt-out choice

Analytics setup, testing, analysis and reporting

Optimized websites using SEO/SEM principals and tracked and provided

analysis of key metrics using Google analytics and other web analysis tools

Optimized web pages for Organic Search and PPC campaigns

Project managed and launched a redesign of an ecommerce website using

Commerce V3 Content Management System (CMS)

Planned, managed, designed email campaigns targeted to specific customers

through integrated email broadcast module in Commerce V3 CMS

Maintained website Payment Card Industry (PCI) compliance using PCI Data

Security Standards

Setup Direct Payment API for direct credit card payment processing through

PayPal

Web content management/administration of three corporate websites, creation

and maintenance of corporate web pages and web applications, as well as

domain management

Coordination and monitoring of all product content of ecommerce site.

Design/layout/build and implement clear effective web pages and landing

pages

Created and optimized web images

Created/designed/launched weekly email newsletter broadcast and monthly

sales email

Maintained email database lists and reports for email performance metrics

Technical "Go to" person for problems and inquires on website from internal

and external customers

Topete Design & Consulting, Concord, CA October 2005 - December 2006

Advertising, Graphic, & Web Design

Freelance graphic/web/print/advertising consulting business

Provided a variety of clients, with contract graphic/web and multimedia art

print and online services

Produced catalogs, brochures, label design, 4 color advertisements

Attended Trade Shows as a representative for clients business

Calex Manufacturing Company Inc., Concord, CA May 1992 - September

2005

Advertising & Public Relations Manager, Webmaster

Designed, developed, implemented, tested, supported, and maintained a

database-driven corporate website using a variety of tools and methods to

promote product lines for a customer base comprised of engineers and buyers

in the telecommunications, medical, industrial, and transportation

industries

Measured web site performance using Webtrends web analytics

Cultivated ecommerce and corporate web presence to drive sales of standard

product and immediately provide clients with product information, pricing,

and quotes

Responsible for corporate advertising program: implementation, negotiation

and budgeting of advertising costs and ad placement with trade

publications, interfaced with all advertising salespeople

Produced full color advertising for engineering trade magazines and deck

cards

Wrote press releases and managed the distribution program using digital

submissions to trade publications

Followed strict documentation procedures for the manufacturing industry to

be compliant with ISO 9001 quality management system standard

Integrate marketing strategies with web design

Liaison with web service providers and programmers

Redevelopment of static website to ecommerce site with distributor stock

check functions, parametric searches for three product lines, customized

databases and maintained back office maintenance and tracking functions

Coordinated and administrated all corporate identity from concept to

completion including design and layout of two product line catalogs,

domestic and international product guides, product specific brochures and

trade show graphics

Developed data sheets for in-house, domestic, and international customer

use indicating all products in product line series with product explanation

and mechanical specifications including detailed schematic drawings and

technical graphs

Interfaced with magazines' sales and production departments

Coordinated and oversaw all aspects of the production process from idea

concept to photography, design, color, printing, and binding for all

company promotional products

Configured/maintained an internal information system. Researched,

recommended, and maintained product labeling and bar coding machines

Education

Web Academy: Internet Site Development, HTML, CGI, and Java Scripting

Diablo Valley College Business Consortium: Business and Computer Skills

Interaction Associates: Team Building, Customer Service, and Statistical

Process Control

SkillPath Seminars: Using the Internet and Doing Business on the Internet

Academy of Art College: Graphic Design and Photography

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