Mechanical Engineer Marketing

Accomplished Senior Online Marketing Professional with experience in

driving business growth through strategic marketing, including core

competencies in qualitative and quantitative research, interactive

marketing, creative development, media planning, sales promotion,

develop business opportunities within new and existing client bases,

with the ability and skill set to provide innovative and forward-

thinking leadership in a team environment. Focused on achieving

continuous, improved marketing performance.

EDUCATION

1990 - 1994 Gh Asachi University, Iasi, Romania

o Graduate Diploma as Mechanical Engineer

1994 - 1995 Gh Asachi University, Iasi, Romania

o Get a Master Degree in Mechanics

WORK EXPERIENCE

2010 - present

MasterPlan LLC, Owner Iasi, Romania

Start to offer specialized Online Marketing Services for local business

owners under a new website ( www.HelpALocalBusiness.com). Planned,

developed and managed Online and Offline Marketing strategies for local

stores in USA.

o Website re-design and usability management

o Develop and merge existing sites into interactive content management

systems

o Research marketplace for each client over competitors and find

realistic possibilities for expending share

o Create/optimize listing on vertical and local search engines like

Online Yellow Pages, CitySearch, MerchantCircle, InsiderPages, Yelp,

Manta, CitySquare, Bing Maps, Google Maps, Yahoo Local, etcetera

o Successful use of targeted keywords and placed client websites on page

one of Google, Yahoo, Bing using Search Engine Optimization strategies

o Implemented and drove strategic direction of PPC efforts with top and

second-tier providers

o Create social media profiles and engage targeted communities through

Facebook, Twitter, MySpace, etcetera

o Design creative for online/offline marketing and advertising

o Produce and publish various reports and marketing case studies for

clients who used them to win new business

o Achieved an average increase of 17% in terms of consumer sales and

8.5% for the business target market.

2007 - present

MasterPlan LLC, Owner Iasi, Romania

A new company was born and wrote the first book called Web 2.0 Joint

Venture Secrets EXPOSED - www.Web2JointVentureSecrets.com

Promote this book online through a network company specialized in online

products.

o Setup successful joint venture deals with more than 30 other business

owners to promote the new book

o Build an affiliate program from scratch that generate an increase of

32% in sales

o Managed pay-per-click campaigns and other search engine optimization

activities to promote my book

o Pulled together email, advertising, promotional giveaways and special

landing pages as part of marketing campaigns targeting new customer

segments

o Create and influence budget, design, information, architecture and

technical development for this new book and website

1999 - present

Internet Marketing Profits Center LLC, Owner Iasi, Romania

Start my first online venture, building a website

(www.InternetMarketingProfitsCenter.com) and promote affiliate programs.

o Designing a web site that communicate much easier with visitors

o Introduced new online metrics and analytics reporting operations

o Planned and launched the company's first blog and related editorial

operations

o Plan strategy and implementation for all search engine optimization

tasks

o Developed effective social media content which increased quality web

visits and lead conversions

o Fully engaged in the day-to-day operations as an adviser and decision

maker

o Increased quality lead conversions from all sources, including:

organic search, paid search, social media & video marketing

o Executed budget management successfully each year

o Hired, trained and managed internal staff of 8

o Increased web traffic by 27% (average)

o Reduced annual operating expenses by over 10%

1994 - 2006

National Road Unit, Full-Time Iasi, Romania

o Worked as a Mechanical Engineer. Since 1998 act as Mechanical Chief

Engineer at the same unit. In late of 1999, start to develop and

promote the first website.

ACHIEVEMENTS

o Negotiate and close 70+ profitable joint venture deals

o Achieved sales target and exceeded target 29% each financial year

(average)

o Increased email database by an average of 124% each year

o 33% reduction in production costs by outsourcing tasks

KEY SKILLS

o Expert in Local Internet Marketing, Organic Search Engine

Optimization, Client Relations, Web Analysis, Online Promotions,

Social Media Management, Strategic Business Development, and Joint

Venture Deals

o Advanced in Product Development, Positioning, and Branding,

Competitive Research, Email and Newsletter Marketing, Link Popularity,

SEO Copywriting, Landing Page conversion, Affiliate Programs

o Fluent in Website Design and Management, PPC, Collaboration (Wiki,

Cloud Computing), Web Content Development and Social Media Publishing

(Blogger, TypePad, Twitter, Facebook, Video, Photo, Lifestream

Aggregation)

o IT Skills: MS Office (Word, Access, Excel, PowerPoint), Web Builder

Systems (FrontPage, DreamWeaver), Internet Research tools, Content

Management Systems (Wordpress, Joomla, Drupal), Google

Webmaster/Analytics/Adwords, Adobe (Photoshop, After Effects, and

Illustrator)

ENHANCED PROFESSIONAL STUDIES

o Certified Joint Venture Dealer and Elite Member of Jay Abraham's

exclusive Deal Maker Society (2008)

TARGET JOB

o Target Industry: applies to almost all industries

o Employment Type: full time

o Available for Relocation

o Immigration/Work Status: need sponsorship for H1B visa

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