Marketing Sales

Barbara Bovee **** Palm Street v San Diego, CA ***04

619-***-**** v *******@*****.***

http://www.linkedin.com/in/barbarabovee

PROFILE

~ Driven, Tech-savvy, Results-Oriented Marketing Professional ~

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Dynamic, resourceful marketing professional with experience that includes

brand management, website development, online marketing and new product

introduction across a variety of industries. Proven track record in ground-

up development of programs and strategies. Market-focused professional who

stays in tune with changing industry trends. Strong ability to work

effectively with people across all organizational levels due to powerful

communication and teambuilding skills. Versed in developing and

implementing unique marketing strategies in highly competitive markets,

with a focus on building loyalty and long-term customer relationships.

KEY PROFICIENCIES

Brand Development Strategic Marketing Website Development

Market Research Search Engine Marketing Search Engine Optimization

(SEM) (SEO)

Product Introduction Social Media Public Relations

PROFESSIONAL EXPERIENCE

Director of Marketing & Operations, 2001 - 2010

San Diego North Convention & Visitors Bureau - San Diego, California

Marketed this resort region of San Diego as the perfect destination to

pamper your body and soul, through farm-to-table dining, outdoor wellness

opportunities and unique fitness/health components. Developed and executed

strategic plans via website, email marketing, search engine marketing

(SEM), print advertising, promotions, social media and public relations.

Directed online advertising campaigns that included animated display

banners, paid search with keyword and content targeting (PPC), custom

landing pages, and Facebook and Twitter networking. Managed website

strategy and content, including analysis of search engine optimization

(SEO) and website performance metrics. Developed and maintained corporate

brand. Oversaw growth, retention and development of membership through co-

op promotions, educational forums and mixers.

Major Achievements:

. Generated nearly $29 million in total economic impact to the region in

2009, based on primary research conducted with website users.

. Produced a Return on Investment (ROI) of 22 to 1 in FY2009-10, a 69%

increase over goal. High ROI was achieved through targeted online

marketing campaign, which led to an increase in quality website

visitors (nearly doubled unique users, time on site and pages/visit).

. Developed a new website, including new content management system,

maximizing search optimization and email integration. Website traffic

increased by 70% in the first year.

. Managed public relations department that generated more than $5

million in editorial each of the past 2 years. Majority of editorial

was in national magazines or articles picked up by syndication.

. Co-directed transition in 2008 from $1.1 million organization with 10

employees to $3 million organization with 17 employees. Managed

budget, timeline and marketing strategies, including those of the

sales division prior to the hiring of a new VP. Assisted with new

office procurement; managed upgrade of all IT equipment and networking

systems.

Video Producer, 1999 - 2001

Bovee Productions - San Diego, California

Developed and produced sales and training videos, as well as interactive

media projects. Managed production budgets and schedules, location

scouting, scripting, talent hiring, voiceover sessions and editing.

Consistently completed projects on time and under budget. Clients included

UCSD Cancer Center, USC Wrigley Institute, California District Attorneys

Association, and Polaris Pool Systems.

Marketing Manager, 1989 - 1999

Polaris Pool Systems - San Diego, California

Directed marketing strategy for manufacturer of the nation's best-selling

automatic pool cleaners. Managed development of marketing materials and

promotions, including branding, literature, POS, sales videos, direct mail,

and packaging. Coordinated web strategy, public relations, and market

research. Managed agency and other vendor relationships, internal staff of

three, and budget in excess of $2 million. Wrote newsletters and all

technical literature.

Major Achievements:

. Revenue tripled, despite recession in the early 1990s, due in part to

successful rebranding campaign and extensive product line expansion.

. Part of a team that managed rollout of five new products, which

accounted for 40% of annual revenue in their first year. Worked with

engineering and manufacturing departments throughout development stage

to differentiate product price points and features to maximize sales

opportunities.

. Developed and managed annual incentive trips for up to 900

participants, including international site selection, tour and event

planning, and aggressive marketing to a nationwide dealer base of

5,000 to maximize participation.

. Improved quality of technical information by working collaboratively

with engineering department to make instructions consumer-friendly.

Developed video training tapes for service professionals that were

inexpensive to produce and update regularly, thereby improving repair

satisfaction rates.

Assistant Advertising Manager, 1985 - 1989

Imperial Savings - San Diego, California

Assisted with production of regional and statewide marketing campaigns for

130-branch savings and loan across three states. Served as liaison between

regional marketing managers, copywriters, and in-house advertising agency

in the planning, design, production, and distribution of promotional

materials.

EDUCATION

Bachelor of Arts in Management Science

University of California at San Diego ( 1985

ADDITIONAL INFORMATION

Proficient in Microsoft Office Suite, InDesign, Illustrator, Photoshop,

Quark and AfterEffects

Personal Interests: Rock climbing, cross-country skiing and travel

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