Rachel Serroni
*** ********** ** **********, ** *9468 Phone: 215-***-**** ******.*******@*****.***
Summary of Qualifications
Marketing manager/management analyst with diverse experience identifying target markets and
providing marketing research, strategy development and analysis.
Self-starter experienced in managing and prioritizing competing demands of mu altiple projects.
Respected leader of support team, orchestrated marketing campaigns, execute successful product
launches and work flow.
Project managed tasks, schedule, team resources, supporting research, development, vendors,
implementation and staff training.
Skills
Program/Project Management Marketing Strategies &
New Product Launch Campaigns
Media Relations & Negotiations Coordinating Multiple Vendors
Product Positioning Development of Training
Market Research Software & Analysis Strategies
Budget Management Client & Corporate
Communications
Professional Experience
DIRECT RESPONSE MEDIA INC. – Wayne, PA
Senior Program Manager, 2/2008 to 1/2010
Support Team Manager, 2/2008 to 1/2010
Advanced through a series of promotions, which culminated in the oversight of multiple programs and a
7-member support team. Manage marketing, communications, support team functions, research, media
relations, negotiations, station positioning, product launches, multiple vendors, and budgets across
multiple programs.
Selected Accomplishments:
Served as primary Program Manager for multimillion-dollar accounts and successful product
launches.
Promoted to Support Team Manager due to strengths in management and team building.
Planned, negotiated, and launched multi-channel direct marketing campaigns.
Identified and researched new station opportunities for fresh product possibilities.
Planned/held training meetings that streamlined the support team and increased productivity and
efficiency.
Consistently performed market research to identify and capitalize on unmet market needs ahead of the
curve.
Produced key marketing/station analysis for use in client presentations and RFPs. Efforts were
credited as instrumental in schedule planning and new business development.
DIRECT RESPONSE MEDIA INC. – Wayne, PA
Media Assistant, 8/2007-2/2008
Responsible for implementing campaigns: ensuring that all internal and external processes were properly
executed.
Selected Accomplishments:
Communicate with vendors to ensure timely delivery of files.
Support program manager in day to day program maintenance.
Immediate attention and resolve to any required buy changes with the buyer.
Consistent, accurate and timely communication of relevant issues.
Accurate and timely communication with stations executives.
GAP INC. – Montgomeryville, PA
Assistant Manager, 10/2005-8/2007
Responsible in assisting in all aspects of store operations including staffing, payroll, sales, profit and loss,
cash handling, loss prevention and customer service.
Selected Accomplishments:
Supervised, coached and trained 20 employees.
Responsible for preparing weekly work schedules and knowing our hiring needs.
Increases employee retention rate through effective communication and training.
Personnel manager in charge of hiring and training new employees.
Merchandise and execute new product flow.
Technology
Software: MS Office (Word, Access, Excel, PowerPoint), TNS, Nielson
Education
CHESTNUT HILL COLLEGE – Philadelphia, PA
Bachelor of Arts, 5/2003
Majors: Fine Arts & Technology l Art Studio l Art History