Marketing Manager

CRISTIAN MITREANU

Marketing / Business Development Executive

San Jose, CA • 773-***-**** • *********@*****.*** CristianMitreanu.com

Results-Driven Leadership … Proven ability to identify business opportunities and turn them into

successful ventures. Known for the capacity to envision the future and inspire others to jump on board.

Passionate Creativity … Rare blend of creativity and analytical skills that underlies a more-with-less

mindset, which frequently leads to lower marketing costs, higher revenues, and ultimately higher returns.

Deep Expertise … Exceptional knowledge rooted in experience and research. Integrated Marketing, User

Experience, Branding, Business Development, Partnerships, Sales, Strategy and Execution, Product, P&L.

PROFESSIONAL EXPERIENCE

REDEFININGSTRATEGY.COM, BIZBIGPIC December 2002 – Present

Founder and CEO

Changing the way we understand and do business. Running the research initiative, which is intended

to explore and capture the essence of enduring success in business. Building a startup, BizBigPic, aiming

to offer an alternative to the conventional business school by providing a platform for continuous

business skill learning and personal marketing. Managing the idea dissemination and marketing efforts.

Developed a set of theories that explains how businesses and economies fundamentally work.

Created a casual video game that mimics a CEO’s actions when deciding what the company should

offer, when, and to whom. Produced the prototype (Ofmos.com) with a team of two programmers.

Designed and published a business graphic novel (Spointra.com) or “a children’s book for adults,”

bringing humor and conciseness to what is an introductory and reference book to a business theory.

Authored several articles published by various outlets, including MIT Sloan Management Review.

Designed and developed all websites associated with the initiative. Designed and sold a graphic t-shirt

inspired by a theory of needs. Producing and writing a short film around a new economic worldview.

TEDxUIUC, Champaign, IL November 2009 – Present

Producer / Director / Curator

Founded the TED-licensed “ideas worth spreading” initiative, developing a marketing vehicle for the

University of Illinois at Urbana-Champaign. Organized two annual one-day conferences, where world-

class researchers and leaders share their ideas and innovations with a select live audience and, through

the recorded talks, with a vast online community. Partnered with the school to ensure continuity.

Crafted the organization, opting for a small, responsive team and a low-cost marketing strategy.

Curated the annual events by selecting and coaching accomplished speakers on the new, cinematic

talk format. Actively participated in the stage setup, filming, and video editing process.

Featured 17 live talks and a specially-commissioned film in 2010, and 18 live talks in 2011, with

speaker lineups that included a Nobel Peace Prize winner and an Academy Award winner.

Recruited key stakeholders, assembling the organizing teams (5 members and 20 volunteers) and

successfully negotiating with several suppliers and sponsors. Raised an average of $17,000 annually.

NUVIXA, Champaign, IL May 2011 – June 2011

Product Manager

Led the company’s efforts of shaping a university-developed technology into an innovative product

and a new product category. Brought in a unique insight into video-based communication and articulated

the vision for a tool (StagePresence) that combines proprietary software algorithms and depth-sensing

cameras (i.e., Kinect) to revolutionize the way people share knowledge and communicate with video.

Refined the definition of the product’s first version to include only a minimum set of meaningful

features that maximizes the number of use cases, without affecting the planned release date.

Designed the user interface with an intuitive, minimalist look and feel. Led and worked with a team

of engineers to design the interface flow, and a team of designers to produce the graphical elements.

CRISTIAN MITREANU

Marketing / Business Development Executive

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IKON OFFICE SOLUTIONS, Chicago, IL July 2002 – November 2002

Account Manager

Created and managed new business accounts for the newly established Business Document Services

unit. Responsible for the marketing of the web-based document management solution Digital Express.

STORE19.COM, Chicago, IL June 2001 – June 2002

Founder and CEO

Managed the “sports and recreation gear” electronic store, developed in partnership with the merchandise

supplier. Increased awareness with a low-cost marketing approach driven by the word-of-mouth.

MERCER MANAGEMENT CONSULTING, Chicago, IL April 2000 – May 2001

Production Specialist

Assisted strategy consulting teams around the world by producing C-level presentations and proposals.

Improved the process by introducing a step consisting of building a library of project-specific templates.

AXA – E.E.T.C., Timisoara, Romania October 1997 – December 1999

Director of Sales and Marketing

Initiated and led the local firm’s transformation into the national distributor of the Bosch (now

Avaya) telephone systems. Increased revenues by 68% CAGR and the distribution network from 15 to 84

resellers. Established and managed a high-margin business unit around the enterprise PBX solutions.

Prior successful experience in sales and marketing.

SELECT PUBLICATIONS

Spointra and the Secret of Business Success, Cristian Mitreanu, 2007 (Book)

Powerful Quick-Fix for the MBA, Cristian Mitreanu’s Blog, 2011

A Business-Relevant View of Human Nature, RedefiningStrategy.com, 2007

How to Innovate Your Online Venture, MarketingProfs.com, 2007

Is Strategy a Bad Word?, MIT Sloan Management Review, 2006

Next-Generation Customer-Centricity, MarketingPower.com (American Marketing Association), 2005

WEB PROPERTIES

CristianMitreanu.com (Home) Spointra.com (Book)

BizBigPic.com/CristianMitreanu (Blog) Ofmos.com (Video Game)

RedefiningStrategy.com (Research) TEDxUIUC.com (Conference)

EDUCATION

MBA, Strategy and Marketing, University of Illinois, Urbana-Champaign, IL (2011)

Director’s Scholarship Recipient, Extraordinary Achievement Award Recipient

Professional Certificate in Management, The Open University, UK (1999)

MS, Management, “Politehnica” University of Timisoara, Romania (1997)

BS, Computer Science, “Politehnica” University of Timisoara, Romania (1996)

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