Marketing Real Estate

Darren B. Moore • 713-***-**** • ******.*****@***.***

Darren B. Moore

**** ******* ***** • Houston, TX 77063

713-***-**** • ******.*****@***.***

Web / Interactive Marketing Director

Widely experienced online marketing director, with a unique balance of leadership skills,

technical savvy and creativity. Offer 12+ years experience in online / social media

marketing, technology management and project leadership. Bring a track record of

delivering cutting-edge campaigns and innovative marketing strategies that accelerate

growth, engage clients and maximize emerging media spends.

Core Competencies

Interactive Marketing Strategy iPad / iPhone App Process Automation

Marketing

Organic SEO / Vendor Web Development Training / Development

SEM / PPC Management

Professional Profile

• Employ emerging technology and a deep grasp of internet marketing strategies to drive

growth – Partnered with Microsoft to be the first company in Houston to

introduce Microsoft Tag 2D barcodes, a technology that has differentiated the

company, increased sales and generated significant industry “buzz.”

Deliver high-value, low-cost campaigns that increase traffic and connect with target

audiences – Created a SEO campaign that resulted in first page Google ranking for

competitive keywords, including “Houston Real Estate” and “Houston Realtor.”

Increased web traffic 37% and conversion rate 200%.

Leverage technology to increase efficiency, enhance performance and drive operational

excellence – Led development of numerous process improvements and automation

strategies, including a web application that streamlined a key process and cut

workload by 29 hours each week.

Professional Experience

Director of Web Marketing Technology – John Daugherty Realtors,

2008 – Present

Inc. – Houston, TX

Develop and execute all aspects of the company’s web marketing strategy, including

display advertising, organic SEO, SEM, email marketing and link building. Manage

corporate social media networks and blogs. Collaborate with Marketing to enhance and

expand online marketing. Created and facilitate web marketing courses.

• Developed and implemented a web marketing campaign to support launch of

Microsoft Tag 2D barcodes that resulted in exposure on 4,870 sites and nearly 2,000

impressions.

• Designed and manage multiple blogs, including one that ranks on the first page of

Google for the competitive search term “Houston Relocation.”

• Spearheaded and led development of a mobile website that created industry “buzz”

and led to several speaking engagements, including a luxury real estate conference

Darren B. Moore • 713-***-**** • ******.*****@***.***

in Las Vegas.

• Earned an American Marketing Association (AMA) “Marketer of the Year” award for

JDR’s mobile site and use of Microsoft Tag technology.

2002 –

Director of Online Marketing – HollandMoore Properties, LLC –

Houston, TX 2008

Leveraged strategic online marketing programs, branding and emerging technology to

develop and grow the real estate company. Oversaw several aspects of the business, from

marketing / social media and marketing to P&L management, new business development.

• Created a strategic marketing campaign for sales team that grew sales to $2.8M in just

four months.

• Developed company brand for messaging, advertising media channels,

demographics and direct mail. Introduced an SEO campaign that lead to a 35%

increase in closed sales.

• Pioneered an email marketing strategy that achieved a 31% open rate, high click-

thru and minimal opt-out.

• Identified new target markets through comprehensive market research and analysis

which lead to a 25% increase in sales.

• Directed development of interactive, direct marketing, media, eMail marketing,

creative, sales promotion and PR strategies.

Director of Information Technology – Kremer Laser Eye Center – King

1999 – 2002

of Prussia, PA

Led a team of eight IT professionals. Developed and managed delivery of IT strategies and

cost effective technical solutions. Planned and implemented a network infrastructure and

business system to support rapid growth, streamline operations and standardize business

practices.

• Enhanced efficiency 50% by determining program specs and design / flow process of

a new billing system.

• Reduced labor costs 8% by restructuring the team, converting contractor positions to

employee status and renegotiating contractor rates.

• Innovated a centralized Document Management System that provided remote access

to 20 gigabytes of business critical documents.

• Increased security and reduced risk by re-engineering server fault tolerance, disaster

recovery and offline data storage procedures, as well as the entire security

infrastructure on all file / print servers.

Military Experience

Information Management – Texas Air National Guard – Houston, TX 2007 – 2010

Information Management – United States Air Force Reserves – Travis

1996 – 2002

AFB, CA

Information Management – United States Air Force – Davis Monthan

1993 – 1996

AFB, AZ

Darren B. Moore • 713-***-**** • ******.*****@***.***

Licenses, Training and Certifications

Houston Business Online Marketing Advantage – Houston, TX 2011

Inman News Digital Marketing Conference – San Francisco, CA 2010

Microsoft Certified Systems Engineer– DRA Software Training – Tucson, AZ 1999

Select Speaking Engagements

Topic: Internet Marketing – Real Estate Development Course, Rice University

2010 / 2011

– Houston, TX

Topic: Mobile Marketing and Microsoft Tag Reader – Leading Real Estate 2011

Companies of the World Annual Conference – Las Vegas, NV

Select Technical Expertise

Applications: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), MS Publisher, Adobe

Acrobat Pro, Adobe CS5 (Photoshop, InDesign, Dreamweaver)

New / Social Media Optimization: Facebook, LinkedIn, YouTube, Google Places, PR Web,

PRNewswire

SEO / SEM / Web Development: CSS, HTML, Wordpress, Net, Java PHP, Google Analytics, Google

AdWords, Facebook Ads

Contact this candidate