Marketing Administrative Assistant

Alexandra Casale *********.******@*****.***

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*** *. ** ******, ********* 3S New York New York 10028 tel: 570-***-****

EDUCATION: TEMPLE UNIVERSITY, Fox School of Business, Philadelphia, PA

Bachelor of Business Administration, Marketing Major, Graduated: May 2011

GPA: 3.59, Dean’s List: Fall ’07-Spring ’10, Spring ’11, Graduated Cum Laude

ACTIVITIES & AWARDS:

• Alpha Mu Alpha, Marketing Honors, Spring 2011

• Beta Gamma Sigma, Business Honors, Spring 2010

• 10-10-10 Entrepreneurial Marketing Winner, Spring 2010

• Temple London Study Away Program, Fall 2009

EXPERIENCE:

The Blue Flame Agency, New York, NY

On-Premise Account Management & Event Coordinator Intern May 2011- Present

• Report to the On-Premise Account Executive & National Brand Manager of Sean Comb’s company for Ciroc Vodka

• Managed expenses and complex itineraries of three different brand ambassadors of Ciroc Vodka

• Assisted the Executive Marketing Director on planning the Ciroc Cabana Club Summer Series including extensive travel

arrangements for celebrity guests, production timelines, creative requests, merchandise production, and event execution

• Arranged intricate production and shipments of Ciroc merchandise for the BET and ASCAP awards in LA

• Coordinated and implemented different on-premise events throughout New York City which required extensive

planning, meeting arrangements, budget approvals, POS activations, and ensured everything went smoothly

Sony Music Entertainment, New York, NY

Marketing Intern January - May 2011

• Reported to Executive Administrative Assistant to Vice Presidents of Marketing for RCA/Jive

• Assembled extensive tour budget reports, answered phones, arranged meetings, and managed intricate and confidential

artist calendars and compiled weekly itineraries for artists and executives

• Compiled weekly analytical marketing reports for Vice Presidents using Nielsen Soundscan and Insight

• Coordinated detailed domestic travel arrangements and created travel itineraries for artists and executives for high

profile events including the Grammy’s

• Reserved music equipment, coordinated venue space, catering, merchandise, and invitation for album release events

Temple Student Government, Philadelphia, PA

Director of Marketing & Public Relations, Elections Commissioner May 2010-May 2011

• Reported to the Vice President of External Affairs in charge of events for the student body

• Coordinated events for the entire student body, including Homecoming and Spring Fling for 6,000 attendees

• Directed a public relations committee of twenty people and managed a $10,000 budget

• Created promotional material, commercials, and advertisements for university events

The Constitutional, Philadelphia, PA

Marketing Intern & Tour Guide May- September 2010

• Reported to the Vice President to implement marketing plans

• Compiled budget reports, scheduled city tours, scheduled work schedules, answered phones, and arranged meetings

• Organized an extensive social media marketing plan and managed a customer database

95.8 Capital FM, London, England

Events Coordinator Intern August-December 2009

• Reported to the Event Coordinator at England’s number one hit music station

• Assisted in planning events such as Jingle Bell Ball, Capital Rocks, and promotional radio events

• Managed promotional material for events and artists including production, shipping, and inventory

• Coordinated detailed international and domestic travel arrangements and created travel itineraries for executives and

celebrity radio guests

Turning Points for Children, Philadelphia, PA

Events Coordinator Intern October 2008-August 2009

• Reported to the Vice President of Development and Communications

• Managed event budgets, answered phones, arranged department meetings, and managed executive calendars

• Arranged catering, managed volunteers, coordinated direct marketing material production, and implementation of Kids

at Heart Event

SKILLS:

• Proficient in Microsoft Word, Excel, Power Point, InDesign, and Outlook

• Excellent presentation and public speaking skills, and social media implementation

• Extremely organized, entrepreneurial, and capable of multi-tasking in a fast-paced environment

Contact this candidate