Sales Marketing

Wendie C. Vestfall

***** ******** ***. **** *** . Bethesda, MD 20814

301-***-**** . *********@*****.***

Marketing & Promotions Profile

Publicity & Promotions . Media Management & Communications .

Event Planning . Client Relations . Social Media Campaigns . Staff

Mentoring & Supervision

Seasoned and award-winning promotions and communications professional with

more than two decades of experience in publicity management, event

marketing and radio broadcasting. Establishes and maintains strong rapport

with A-level clients - including film studios, actors and directors - and

with dozens of critics and journalists. Praised by senior management for

written communication skills and ability to plan and site-manage high-

profile events, especially under budgetary and time constraints.

Experience

Regional Field Publicist 12/06 -

present

ALLIED INTEGRATED MARKETING (formerly Allied Advertising), Washington, DC

. Publicity: Recruited by Vice President to join six-person publicity team

in D.C. office. Implement and execute publicity and promotional efforts

for entertainment industry clients. Handle major motion picture

studios accounts (Paramount Pictures, New Line Cinema, Lionsgate Films).

Develop innovative campaigns garnering coverage in print online, TV, radio

and social media avenues, including Facebook and Twitter.

. Event Management: Brainstorm, plan and implement local events, advanced

screenings, contests, celebrity appearances and costume character tours to

support of theatrical releases of films; consistently work on films

opening in top three box office sales. Work with individual event budgets

of up to $20,000 and drawing several thousand attendees. Coordinate and

manage press tours.

. Cross Promotions: Research and develop relationships with new

promotional partners in various mediums. Develop cross promotional

campaigns with third-party retailers (recently including Vitamin Water, CW

television network and MovieFone). Maximize product exposure by

negotiating advertising trades with television, radio, print and online

partners, including demographically targeted local blogs and websites.

. Public Relations: Cultivate relationships with dozens of media contacts

- including critics, columnists, feature writers, bloggers, editors,

TV/radio hosts, producers and reporters -to secure coverage of new films

an special events. Write press releases, newsletters, media kits and web

content; monitor and report on coverage.

Marketing Manager 8/06 -

12/06

COX MEDIA NORTHERN VIRGINIA, Herndon, VA

. Promotions: Developed special promotional campaigns for advertising

division of Cox Cable. Collaborate with sales force to brainstorm and run

campaigns and special events for cable network advertisers. Planned and

ran 100-person golf tournament for top advertisers that resulted in future

advertising commitments.

. Business Support: Provided resources to account executives and sales

managers to attract new business, retain existing business and by

developing targeted client and category-specific marketing strategies.

Senior Event Marketing Representative

4/06 - 8/06

ST. JUDE CHILDREN'S RESEARCH HOSPITAL, Arlington, VA

. Event Planning: Invited to join event team following hospital-related

fundraising successes at previous job.

Commuted nearly weekly to meet with staff in Memphis, TN, to plan events

and promotions, including regional "radiothon" fundraisers generating $3-

4M annually.

Wendie C. Vestfall / page 2

301-***-**** . *********@*****.***

Experience (continued)

. Public Relations: Traveled extensively to present radiothon program and

other hospital information to targeted radio stations within key markets,

third-party organizations and volunteer committees. Made presentations on

behalf of hospital at fund raising events and through print media,

television and radio.

Promotions Director

10/00 - 3/06

WMZQ-FM, Washington, DC

. Event Planning: Created and managed country music radio station-

sponsored concerts, community events and fundraisers. Organized and site-

managed WMZQFest concert that drew 19,000+ attendees. Produced radiothons

generating $1M+ in donations for St. Jude Children's Research Hospital for

two consecutive years.

. Promotions: Developed on-air contests and special promotions.

Established promotional program with Turkey Hill Ice Cream & Beverages,

resulting in distribution of 200K+ samples at events annually.

. Leadership: Supervised two full-time promotional assistants and 20 part-

time events staffers.

Promotions Director

1/98 - 8/00

WQMX-FM, AKRON, OH

. Event Planning: Developed and executed all station special events,

including award-winning public service activities and off-site live

broadcasts. Won national award and garnered state-wide television and

newspaper coverage for creation of Habitat for Humanity House community

service project; effort involved soliciting all supplies and coordinating

work of large team of volunteers to construct single-family home.

. Leadership: Supervised, mentored and evaluated six-person promotional

department. Led company in twice being named top-rated radio station for

community involvement as rated by Arbitron.

. Public Relations: Built and maintained media contacts throughout state.

Wrote press releases, solicited prizes from local and national

businesses. Developed relationships with artists and record companies.

Education & Certification

Bachelor of Arts, Business and Organizational Communications

University of Akron, Akron, OH

. Concentration: Public Relations and Marketing

Certified Event Planner

U.S. Event Guide Certification Program

Awards & Affiliations

Recipient, Country Radio Broadcasters Large Market Promotion of the Year

Award 2002

Recipient, Country Radio Broadcasters Medium Market Promotion of the Year

Award 1999, 2000

Software Proficiencies

Microsoft Word, Excel, PowerPoint, Publisher and Outlook; Word Perfect;

Selector.

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