Allison M. Salzman
************@*****.*** 847-***-****
Educational Experience Glencoe, IL 60022
University of Colorado- May 2011 Boulder, CO
• School of Journalism and Mass Communication
• Bachelor of Science: Advertising [creative track]
• JRUD student- Accepted early into the school of Journalism
• Chancellorʼs Achievement Scholarship- top 25% of entering freshmen
• Major GPA: 3.4
University of New Haven- Cultural Experiences Abroad- Spring 2010 Paris, France
• Took creative courses including the history of fashion, architecture, drawing, and photography
Work Experience
Senior Campaigns, State Farm Insurance- Fall 2010 Boulder, CO
• Awarded 1st place for integrated campaign judged by 10 State Farm agents and advertising
professionals
• Performed market research on the target market, and created full strategic and creative campaign,
illustrated by handouts and PowerPoint for the final presentation
• Created full realistic budget for implementation, utilizing the $150,000 given
The Wetherly Fashion Group, Fashion Account, PR Intern- Summer 2010 New York, NY
• Maintained meticulous record of showroom inventory and helped transition from manually written
inventory to computer records
• Created media lists and edited list of regional editors, national newspapers, and long and short lead
regional magazines using Cisionpoint
• Responsible for showroomʼs upkeep
• Researched impressions and circulation for every big outlet and weekly that clients were placed in
• Organized and continually added clippings to each clientʼs book
Edelman, PR Intern- Spring 2007 Chicago, IL
• Compiled a campaign on how to market Wrigleyʼs gum to high school students
• Researched how to promote Wrigleyʼs, “Benefits of Chewing,” initiative to the target market
• Presented final presentation in a formal meeting to superiors
The Fox Theatre, Publicity Intern- Fall 2009 Boulder, CO
• Designed promotional posters for performance artists
• Created calendar, newsletter, web banners and other promotional materials
• Contacted new potential artists for future performances at the venue
D.A. Syntec Ltd., Office Assistant- Summer 2009 Chicago, IL
• Designed online newsletter
• Developed marketing campaign material for new green building initiatives
• Created media lists, and contacted potential clients
Skills and Activities
Link to Creative Portfolio: http://www.coroflot.com/alliesalzman/portfolio
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Computer Programs: InDesign, PhotoShop, Illustrator, Word, PowerPoint, Excel
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Community Service: Fundraising for Anchor Center for visually impaired children, Childrenʼs
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Miracle Network, and Habitat for Humanity through Delta Gamma Sorority
Interests Include: Hiking, yoga, skiing, photography, swimming, painting, and #hashtags
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