Project Manager Marketing

*** ******* ***** ***********@*******.***

Lexington, SC 29072 803-***-****

KASEY STROUD

Professional Qualifications

. Degree in Public Relations from University of South Carolina

. Proficient in writing and directing design of marketing collateral

. Exceptional written and verbal communication skills

. Excellent organizational skills; extremely detail-oriented

. Skilled at prioritizing multiple, competing responsibilities

. Adept at problem analysis, strategic planning, and resolution

EXPERIENCE

Medical Mutual Family of Companies, Columbia, SC September 2007-Present

(Headquartered in Cleveland, OH)

Sr. Communications Specialist

. Served as team lead and project manager for two major market segments

(individual and group insurance sales)

o Managed two employees as team lead

. Identified cross-selling opportunities and created and implemented

initiatives to maximize cross-selling capabilities

. Worked on-site and remotely, successfully managing marketing

communications for eight states

. Responsible for writing, editing and directing design of marketing

collateral as required by internal clients while maintaining corporate

brand and identity

. Worked with various departments and levels of management to write, edit

and distribute internal and external communications in both paper and

electronic formats

. Served as the project leader for successfully rebranding 3 states

. Maintained media relationships, fielding inquiries, writing releases and

pitching story ideas

. Crafted and implemented strategic plan for advertising, marketing and

public relations concepts

o 2009 advertising campaign resulted in a 29 percent increase in

individual quotes

. Familiar with online and social media best practices used to build and

maintain company reputation

. Worked with in-house and external agencies to develop and publish

corporate Web sites

o Coordinated Search Engine Optimization efforts

o Facilitated and coordinated usability studies involving both

individuals and groups

o Experience using online video, audio and engagement technologies to

enhance user experience

. Facilitated and directed multiple community relations relationships and

projects

o Served as committee chair, raising over $10,000 in four years

through various fundraising efforts

DP Professionals, Inc., Columbia, SC October 2005-September 2007

Account Manager (March 2006-September 2007)

. Recruited new clients through cold calls, sponsorships, referrals, and a

variety of other methods

. Worked directly with external agency to craft and implement strategic

plan for advertising, marketing and public relations concepts

Technical Recruiter (October 2005-March 2006)

. Worked with account manager and candidate to facilitate interviews and

garner feedback from the candidate

. Worked with candidates, account managers and human resources to

facilitate new hires, renewals, extensions and conversions

The Palmetto Policy Group, Columbia, SC * August 2003 - October 2005

The Palmetto Policy Group is a public and governmental relations firm.

Director of Operations & Legislative Affairs

. Managed daily operations and employees

. Recruited new clients

. Facilitated governmental relations for clients, including: lobbying,

legislative monitoring and drafting of legislation

. Coordinated and implemented public relations and marketing concepts for

clients including press releases, event planning and strategic planning

South Carolina Alliance of Health Plans, Columbia, SC *

The Alliance is the state trade association for health insurance carriers.

Director of Operations (August 2003 - October 2005)

. Coordinated and implemented public relations and marketing concepts for

clients including press releases, event planning and strategic planning

. Monitored legislative activity impacting the health care and insurance

industry

. Conducted research in regards to legislation to aid executive committee

in formulation of stance and strategy

. Recruited new membership and coordinated fundraising efforts

*Dual Role as Director of Operations for both companies.

BlueCross BlueShield of South Carolina, Columbia, SC

January 2002-August 2003

Legislative Liaison Intern in Corporate Communications

. Monitored legislative activity impacting the health care and insurance

industry

. Conducted research in regards to legislation to aid executive

committee in formulation of stance and strategy

. Assisted with event planning such as annual BCBS Legislative Softball

Game

EDUCATION

The University of South Carolina, December 2003

Bachelor of Arts in Public Relations/ minor in Political Science

TECHNICAL SKILLS

Proficient in:

Microsoft Office

Word

PowerPoint

Adobe Professional

EXPERIENCE

Juvenile Diabetes Research Foundation October 2005-September

2007

DP Professionals JDRF Committee Member

Leadership Columbia Graduate Class of 2007

Leadership Columbia Alumni Association 2007-Present

Public Relations Society of America 2007-Present

International Association of Business Communicators 2007-Present

Sistercare, Inc. January 2008-December 2008

Staff Community Relations Coordinator

Epilepsy Foundation of SC January 2009-December 2009

Staff Community Relations Coordinator

Palmetto Health Richland Children's Hospital and January 2010-December

2010

Carolina Sunshine for Kids

Staff Community Relations Coordinator

South Carolina Autism Society January 2011-present

Staff Community Relations Coordinator

Contact this candidate