Marketing Sales

HOLLY BOWYER

**** ***** ****

Pasadena, CA *****

818-***-**** www.linkedin.com/in/hollybowyer/ ***********@***.***

PROFESSIONAL SUMMARY

Innovative marketing executive with proven success developing strategic plans, launching products and leading

cross-functional initiatives that drive revenue, increase brand awareness and enhance company performance in

media and e-commerce businesses. A leader and team builder that inspires and motivates with an energetic

management style.

Areas of expertise

• Strategic & Tactical Planning • Marketing & Education of Products

• Channel Marketing and Sales • Marketing & Sales Communications

• Cross-functional team leadership • Promotions and Event Management

• Creative Idea Generator • Integrated Marketing

• Internal / External Partnerships • New Product Introductions

CAREER EXPERIENCE

YAHOO, Burbank, CA 2006 – Aug 2013

Fortune 500 digital media company serving 800M global users daily.

Sr. Director, B2B Marketing 2010 – Present

Lead a team of 15 with a budget of $7M to create and execute marketing plans that drive revenue for a variety of

Yahoo and Right Media products and capabilities.

• Partner with sales to develop strategic initiatives to drive overall revenue of $5B and increase awareness of

Yahoo!’s advertising capabilities with advertisers and ad agencies.

• Responsible for developing the messaging and positioning of Yahoo's story and creating the plan to communicate

it to the market.

• Direct outreach to over 200K advertisers monthly by utilizing marketing communication tactics including

advertising.yahoo.com, blog, emails and a variety of social media channels.

• Lead cross-functional initiatives including the development of the annual B2B strategic marketing plan, launching a

variety of products, creating an elite program with 50 top CMOs and overseeing Yahoo!'s presence at the Digital

Newfront in NY.

• Lead the development of plans to execute activation and generate revenue at major events including the Cannes

Creativity Festival, Adweek, Internet Week, Sundance, SxSW, CES along with many other category-specific and

industry events.

• Establish thought-leadership and provide sales engagement opportunities by leading a team focused on building

and maintaining strong relationships with key industry organizations such as the IAB, ANA, 4As and other regional

advertising / marketing associations.

• Created integrated marketing sponsorships and promotional opportunities for advertisers and ad agencies.

• Implemented a $1M brand campaign in LATAM while leading the marketing team in that region. Also managed the

marketing team in Canada and act as US marketing liaison with Europe and Asia.

• Invited to speak on behalf of Yahoo! at major industry conferences in South Korea and Singapore.

Director, Product Marketing 2006 – 2009

Led a team to develop and execute marketing plans for advertising products.

• Drove revenue of $4B by creating marketing plans and sales training sessions for the launch and maintenance of

advertising products in the Yahoo portfolio including search, video, mobile, social, rich media, and targeting.

• Led a team of 5 people to implement plans to attract incremental revenue in key advertising categories including

automotive, financial services, entertainment, travel and telco / technology.

• Create customized revenue ideas, pitch decks, case studies, marketing collateral and promotions for advertising

products.

HOLLY S. BOWYER PAGE TWO

***********@***.***

MEDIA MARKETING MINDS, Los Angeles, CA 2006

President

Consulting company providing services to develop and execute marketing and sales strategies; Clients included: LA

Unified School District, The Hollywood Reporter, Building Edge and Privilege magazines.

LOS ANGELES TIMES, Los Angeles, CA 1996 – 2005

Leading newspaper / online company serving more than 3M readers daily in the LA DMA with revenues of $1B.

President, Angeles Publications 2003 – 2005

Created a subsidiary with annual revenue of $30M. Headed the team responsible for managing the P&L, selling and

producing the weekly Sunday magazine, a variety of niche magazines and numerous special sections.

Director, Advertising Marketing 2001 – 2005

Managed a team of 70 people with 6 direct reports supporting $1B in advertising revenue and a dministered a

marketing budget of $5M for events, branding, merchandising, sales collateral, research and other marketing

activities.

• Directed a Creative Services team of copywriters and designers producing media kits, sales collateral and rate

cards, and designing prototype campaigns for advertisers.

• Generated approximately $5M in incremental revenue annually by executing events for consumers and advertisers

and creating merchandising opportunities for advertisers.

• Led a cross-functional team to successfully execute the first Tribune MediaNet deal across 3 newspapers and

generated incremental revenue of $1.5M.

• Established a category marketing team of 8 people responsible for creating analyzing challenges and opportunities

within specific markets and developing and implementing new products and revenue-generating ideas.

• Gathered, tracked and managed syndicated research vendors and over 20 proprietary market research studies

annually.

General Manager, Features 1999 – 2001

Developed and executed product plans to improve advertising and grow readership within the feature sections of the

paper by implementing a variety of marketing strategies. Created P&Ls and monitored revenue and expenses for a

variety of lifestyle sections in the paper.

Manager, Retail Marketing 1996 – 1999

Managed all marketing and promotional activities in support of major and local retail accounts and the Sunday

magazine with revenue of approximately $300M. Led a team of marketing analysts, managed the magazine’s profit

performance to reach ongoing goal of 20% profitability, developed new revenue opportunities by creating 5 new special

sections for the paper, and developed unique and creative promotional ideas to support revenue growth.

SOUTHERN CALIFORNIA EDISON

The leading electric utility provider in the Southern California market

JD POWER & ASSOCIATES

Provider of market research on a variety of industries to manufacturers, ad agencies, publishers

KNAPP COMMUNICATIONS

Publisher of Architectural Digest/Bon Appetit/HOME magazines – now part of Conde Nast Publishing

EDUCATION

MBA, Finance and Strategic Planning, Peter Drucker School of Management, Claremont Graduate School

BS, Business Administration, California State University, Los Angeles, CA

AWARDS

Nominated for Yahoo! Super Star award for 2007 and 2010

Awards at LA Times

• 1997 – For Outstanding Performance in Teamwork, Innovation, Leadership and Productivity

• 2004 – Publisher’s Award – Received for the creation of a new subsidiary – Angeles Publications

COMMUNITY INVOLVEMENT

Inner-City Arts: Board of Director Member, Marketing Committee Chair and Member, Executive Committee

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