Sales Marketing

Laura L. Adams

***** ******* **.

571-***-****

Ashburn, VA 20148

**************@*****.***

Summary: Results-Driven FORTUNE 500 marketing leader with international

experience who helps companies realize their next stages of growth through

dynamic positioning and strategic market planning, management

and execution.

Collective Experience:

B2B Marketing Management Strategic

Marketing Planning

Go-to-Market strategy development Integrated

Marketing Communications

Mergers/Acquisitions Corporate Communications

Digital and Social Media Marketing

Branding (corporate and product)

Online

Advertising/SEM/SEO

Public/Analyst Relations Marketing

Leader - Software and Services

Proven Industry Expertise -- Companies:

Healthcare Technology (EHR, Patient Access, Coding/Compliance & Revenue

Mgmt. solutions) - Optio, QuadraMed, IOD

Government/ Public Sector IT - SAP, Deltek, Southern Company

Software & Services - SAP Public Sector, ADP, Optio, Deltek, QuadraMed, IOD

Payroll & HR Software and Services - ADP National Account Services

www.linkedin.com/in/lauraladams

Professional Experience:

IOD, Inc., Ashburn, VA, November 2012 to Present (Healthcare Services and

IT Company)

Vice President of Marketing

. Developed go-to-market strategy, marketing plan and messaging for

Health Information Management services

. Enabled results reporting by integrating and automating sales and

marketing analytics systems

. Analyzed team, roles and skill level of marketing team to ensure the

right talent held the right positions

Seeking new role with opportunity to work regularly or semi-regularly in an

office environment (this role is 100% virtual)

QuadraMed, Inc., Reston, VA, August 2009 to October 2012 (Healthcare

Software and Services Company)

Head of Marketing and Public Relations (reporting to SVP of Sales and

Marketing)

. Led go-to-market strategy and messaging for four distinct product

lines

. Managed five-member marketing team and various external agencies,

including market research consultants, telemarketing, lead generation

and Public Relations agencies; member of Corporate Senior Leadership

Team

. Managed Government Marketing Programs for QuadraMed's largest client,

U.S. Veterans Administration (VA) in collaboration with VP of

Government Programs

. Simultaneously drove cross-group collaborative efforts on multiple

field marketing projects

. Provided marketing services for global teams in Canada, U.K. and Saudi

Arabia

. Developed and drove scalable, effective marketing plans in

collaboration with sales and multi-functional teams, effectively

overseeing the execution of tactics and driving key issues to closure

. Advised CEO and Senior Vice President of Sales and Marketing on market

planning and communications strategy

. Oversaw all website and digital marketing activities, including

SEO/SEM and Social Media

. Directed all Public Relations and external communications activities

and programs

. Led Acquisition (M&A) Corporate Communications strategy

. Tested/Measured results by project on a monthly basis and validated

the market impact of programs and

marketing activities

Results:

. Collaborated with sales and product management team members to grow

Identity Resolution services and software line by 50 percent over two-

year period

. Developed new messaging, lead gen programs and growth strategy for

Health Information Management services and software line that

increased sales in 2012 by 20 percent

. Redesigned and rebranded award-winning corporate website - 2011,

www.quadramed.com

. Drove marketing programs for AcuityPlus services and product line that

has resulted in 50% sales growth in 2012

. In collaboration with sales teams, led lead-generation programs that

increased sales results across all product lines

Laura Adams' Resume - Page two

Deltek Inc., Herndon, VA, August 2008 to August 2009 (250M Gov Project-

Management Software Co.)

Director of Marketing Communications

. All responsibilities mentioned below with special emphasis on digital

marketing, lead generation and social media for leading government

project management and CRM firm

. Led seven-person marketing team

Optio Software, Inc., Alpharetta, Georgia, May 2006 to May 2008 (Healthcare

IT Company - Now Bottomline Technologies)

Director of Marketing Communications

. Advocated and drove global marketing programs and processes to support

strategic objectives and revenue goals

. Designed, implemented, and managed strategic marketing solutions,

which included sales tools & collateral, white papers, case studies,

lead gen campaigns, presentations, flash demos, web landing pages,

html e-mails, etc.

. Oversaw the integration of marketing communication deliverables across

the mix of vehicles for outbound campaigns, supporting 20 individual

products targeted towards eight different industries

. Collaborated with and supported other marketing functions such as

Field Marketing, Product Marketing, Segment Marketing, Channel

Marketing, Events & Customer Marketing Programs

. Developed and implemented company collateral strategy, saving $90,000.

per-year in printing costs

. Managed external product positioning and branding identity, as well as

the company's website, digital marketing and SEO

. Managed advertising programs and speaker bureau

. Represented organization as company spokesperson

Automatic Data Processing (ADP), Alpharetta, Georgia, January 2005 to May

2006 (Global Payroll & Financial Services Co.)

Marketing Communications Mgr./Director

. Managed all aspects of marketing communications for National Account

Services (largest arm of 8B payroll processing and technology

company), including: strategic planning; brand

development/communication; collateral development; advertising; media

relations; web content development

. Managed comprehensive case study and reference program

. Acted as speech writer and communications coach for the President of

National Accounts Services

. Developed and managed multi-tiered PR awareness campaign for new,

integrated product line

. Managed and developed client-facing adoption programs to assist

customers with integrating new services/solutions into their internal

environment, which resulted in increased client productivity

. Developed and implemented Client Video Testimonial program, which

increased sales revenue

. Managed graphic designers, external vendors, and relationship with New

York PR agency

MarketSource, Alpharetta, Georgia, January 2003 to January, 2005

(Outsourced marketing solutions co.)

Director of Marketing

Managed all aspects of marketing, including: go-to-market strategies, lead

generation, brand development/communication; collateral development;

advertising, PR, website design/development; and internal communication

. Developed and implemented integrated, multi-tiered direct marketing

and e-mail campaigns

. Developed company's strategic marketing plan and event management

program

. Renamed, rebranded and brought company's CRM tool to market

. Led / Designed Public Relations program

. Supervised team leads, vendors and contractors as we collectively

implemented and tracked targeted lead-generation programs

> Managed Inside Sales Programs (with both internal and external

teams)

> Increased quarterly qualified lead generation pipeline by 37%

. Ensured consistency of messaging and alignment of strategic goals with

sales and business development partners

Independent Marketing Consultant, Atlanta, Georgia, December 2001 to

January 2003

President / Principal - Agile Marketing Solutions

. Developed go-to-market strategies for services and technology firms

. Lead small diverse team of marketing professionals, while

simultaneously developing many creative and sales-driven projects and

campaigns for various companies in the software, hardware, utilities,

and technology services industries

. Created programs and supervised team leads and contractors to manage

advertising, public and analyst relations, targeted direct mail,

product positioning, partner marketing, editorial, brand management,

web design/maintenance and collateral development

SAP America, Inc., Atlanta, Georgia, July 2000 to November 2001 (Global

Information Technology company)

Marketing Manager - Utilities

. Managed all marketing, advertising, PR and analyst relations

activities for SAP's utility practice, which covered the mySAP

Utilities suite of software products, including: customer information

system (CIS/CCS), customer relationship management, work management,

financials, energy data management, Business to Business (B2B), B2C,

ERP and mobile business

. Drove Sales of approximately 35M per annum

Laura Adams' Resume - Page three

SAP America, Inc., Atlanta, Georgia, (continued from page two)

. Worked closely with sales and solutions teams to develop go-to-market

strategy and marketing programs consistent with corporate goals and

messaging

. Helped increase sales revenues in 2001 by 35 percent over previous

period

. Developed/managed direct mail campaigns and composed articles placed in

various utility publications

. Trained sales staff on industry status, market segmentation and

competitive positioning

. Increased lead generation pipeline by 110% within the first four

months in position

. Partnered with sales leadership to create programs enabling rapid

sales cycles, resulting in 25% decrease in average sales lifecycle

during my tenure

. Worked closely with division SVP on public positioning

. Supervised small corporate creative staff

Southern Company - Atlanta, Georgia - 1995 to 2000 (Utility Conglomerate -

40,000+ employees)

Georgia Power - Account Manager, Corporate Communication, October

1998 to July 2000

. Planned, organized and provided direct support for the marketing,

advertising and public relations activities of client organizations

. Acted as an executive management resource, providing counsel on

company issues and communication strategies

. Developed and managed PR and communication plan implementation and

provided public relations support to client organizations

Mirant, Inc. - Project Manager, Corporate Communication, 1995 to 1998

. Fulfilled the same role as above for international asset mgmt. and

trading arm of Southern Company, which entailed 40 percent domestic

and international travel

. Developed, coordinated and designed 1998 bilingual annual report for

EDELNOR, a Chilean asset, which later won a gold IABC award. (formerly

Southern Energy).

(Please note - Georgia Power and Mirant are subsidiaries of Southern

Company)

Auxiliary Attainments/Awards

. Stevie Award Winner 2011 - Best Website/ Computer Software category

. eHealthcare Leadership Strategies Silver Award - Best Website Content

- 2011

. Pragmatic Marketing Certified - 2009

. External to full-time marketing responsibilities, held part -time

position of back-up singer for Southern Tracks recording studio in

Atlanta, GA - singing backup for a variety of groups from 1990-2008

including early work for Toni Braxton and Train

. Named Employee of the Quarter, Q3, FY' 07, Optio Software, Inc.

. Member of Direct Marketing; Public Relations Society of America

(PRSA); American Marketing (AMA); Women in Technology; and Marketing

Leaders of DC Associations

. Received gold (first place) International Mercury Award - 2005, ADP

Comprehensive Outsourcing Services Brochure

. Received two gold (first place) Mercury awards for outstanding

achievement in public relations - 1999, four-color brochure

. Received 1999 Bronze Flame award for design from the International

Association of Business Communicators (IABC) in the category of four-

color, multi-page brochure

. President - Association of Utility Professionals (AUP) - 1998/1999

o Lead non-profit organization focused on the combined goals of

community service and developing networking opportunities for

professionals within the utility industry

Education

University of Michigan, Ann Arbor, Michigan

. BA - Journalism

. Minor - French Cumulative G.P.A. 3.2

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