Marketing Project Manager

Y EVGENIY ( G ENE ) S KAZOVSKI

**** ****** ***., #*** ******** HILLS, CA 91367 213-***-**** *********@*****.***

E X E C U T IV E - L E V E L O N L IN E M A R K E T IN G S T R A T E G IS T

Spearheading Digitally Integrated Online Marketing Strategies and Invigorating Business Capabilities

Digital Media Strategist and Senior Marketing Leader with more than 10 years of marketing management

experience and over 5 years in an executive leadership role, simultaneously developing and running large-scale online

marketing campaigns, spanning the entire marketing lifecycle to generate traffic, capture leads, and improve

conversion rates. Recognized for leading the execution of end-to-end marketing solutions to advance the company’s

competitive position, increase growth, and improve profitability, exceeding company goals and client expectations.

C O R E C O M P E T E N C IE S

SELECT CAREER HIGHLIGHTS

ð Dramatically improved ROI via online marketing efforts by over 10,000%, • New Business Development

generating millions of dollars in new revenue. • SEO/SEM/DR Marketing

ð Renegotiated cost with vendors; reduced expenses and overhead, saving • Brand Management

hundreds of thousands of dollars per month in poorly performing programs. • Digital Media Strategy

ð

Reduced spam, improved online reputation management, and established • Marketing Positioning

social media strategy and assets to increase brand awareness and reach. • Advertising/Promotions

ð

Turned around negative business trends from a loss position to reach • Data Analytics/Metrics

bottom-line profitability to become self-sustained profitable businesses. • Crisis Management

ð

Invited by Google to speak at the Learn with Google event in Seattle to • Profitability Improvement

advise on effective optimization strategies of paid search campaigns for

• Performance Management

local brick-and-mortar businesses.

• Public & Media Relations

PROFESSIONAL OVERVIEW

PASSAGES MALIBU, Malibu, CA 2011 – 07/2013

DIRECTOR, ONLINE MARKETING

Scope: Capitalized on general management background to define strategy, prioritize resources, and envision and

execute marketing solutions for a luxury brand with two exclusive treatment facilities to improve company’s competitive

position, increase growth and profitability, ensure technology leadership, and exceed expectations. Advised and

collaborated with senior leadership to ensure marketing initiatives met tactical and strategic corporate objectives.

- NOTEWORTHY ACCOMPLISHMENTS -

Increased online market share and revenue from digital channels over 500% by introducing strategies to

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consolidate analytics and improve marketing performance, securing top place within the vertical.

Expanded global presence via comprehensive online marketing to five continents, created over 30 digital assets,

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and completed more than 100 branded and non-branded projects, completely dominating online market.

Reduced PPC budget over 60% and CPC by 50%, improved CTR by over 5,000%, and increased leads by

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more than 300% year-over-year by building, customizing, and managing cost-effective campaigns.

Increased organic traffic by over 700%, lowered bounce rate by 75%, and increased engagement by 150%,

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while cutting SEO spend 50%, reducing spam, and improving online reputation management.

WEBMETRO, INC., San Dimas, CA 2009 – 2011

DIRECTOR, SEO

Scope: Maximized client’s organic rankings, increased traffic via natural search from major search engines, and

improved market share and brand awareness, while maximizing the ROI. Developed multiple in-house SEO best

practices and trained employees and clients on the implementation. Planned and oversaw complete redevelopment of

corporate Web sites’ site architecture.

- NOTEWORTHY ACCOMPLISHMENTS -

Increased organic rankings and visibility of corporate Web site (www.Webmetro.com).

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Led implementation of SEO campaigns, which generated additional revenue within first year of employment.

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Helped establish company focus for natural search (SEO) services and programs.

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Achieved thousands of Top 1 Google rankings for all clients, including corporate Web site.

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Y EVGENIY ( G ENE ) S KAZOVSKI *********@*****.*** P AGE 2

PROFESSIONAL OVERVIEW CONTINUED

FAIRSQUARE, INC., Los Angeles, CA 2007 – Present

PRESIDENT/ONLINE MARKETING STRATEGY CONSULTANT

Scope: Develop, audit, and advise on dynamic search engine optimization and search marketing campaign strategies

and best practices. Formulate recommendations for senior executives on new product development, participate in

board meetings, and provide marketing feedback, revolutionizing companies’ entire online marketing strategy.

- NOTEWORTHY ACCOMPLISHMENTS -

Lifetime Brands – Grew revenue by 20% via SEO, equivalent to tens of millions of dollars, and optimized tens

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of thousands of products and dozens of domains using dynamic CMS optimization.

Nature Made – Optimized effectiveness and production time of email marketing campaigns by over 50%, and

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developed company’s first promotional product that reduced cost of giveaway promotions by 30%.

Elf Cosmetics – Increased organic traffic over 170%, revenue from SEO over 150%, assisted revenue over

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250%, and market share over 300% for one of the biggest online retailers of affordable natural cosmetics.

Homes.com – Improved PPC campaigns performance 100% by developing and managing online advertising

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strategy, optimizing paid search efforts, and reducing PPC maintenance for Homes.com largest accounts.

Generated over $1 million in new revenue and helped reduce cost by over $1 million per year by analyzing

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and improving processes of PPC management for over 1,500 different online campaigns.

Clients include: NewCondosOnline.com, OneWorkPlace.com, NatureMade.com, AmericanTraveler.com, Blurb.com,

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CouponMountain.com, M&M World, Nutrex-Hawaii.com, LAFixIt.com, CECWindows.com, and WineClubReviews.net.

WINGMAN MEDIA, Los Angeles, CA 2008 – 2009

INTERACTIVE MEDIA SPECIALIST/SEO ANALYST

Scope: Served as Consultant for direct response (B2C) interactive media campaigns. Advised on Web analytics tools

and PPC managing platforms. Performed search engine visibility analysis and interactive media strategies for existing

and prospected clients. Led search engine optimization and search engine marketing campaigns for existing clients.

Managed spending of PPC marketing campaigns on top tier platforms. Oversaw implementation and completion of

tasks between team members in various departments. Supervised internal developers, designers, and content writers.

- NOTEWORTHY ACCOMPLISHMENTS -

Improved PPC performance for the company’s largest clients by developing search engine optimization,

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planning, and marketing best practices and standards.

Generated revenue and improved ROI by implementing new analytics and marketing products.

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SEO, INC., San Diego, CA 2006 – 2008

SENIOR PROJECT MANAGER/WEB ANALYST

Scope: Managed implementation of search engine optimization strategies for various clients in different business

verticals following strict deadlines and in-house optimization procedures. Performed analysis and research of

keywords and phrases used in SEO campaigns. Communicated and reported status of optimization campaigns in a

timely and professional manner. Trained new employees on proprietary SEO and Web analytics methodology.

- NOTEWORTHY ACCOMPLISHMENTS -

Improved organic performance for over 50 different domains on various search engines through effective SEO

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campaign strategies; resulted in hundreds of millions of dollars in additional profits for clients.

Generated additional annual revenue of $150,000 for the company by developing new analytic packages.

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Actively participated in development of confidential RFPs and review of proposals.

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EARLIER CAREER: Included positions as Paid Search Marketing Analyst, Trader Publishing Co., Dominion,

Homes.com (2006); E-Commerce Store Owner/Manager, FairSquare Inc. (2004-Present); Owner/General Manager,

Royal Auto Body (2001-2004); Sr. Software Quality Assurance Engineer, Event411.com (1999-2001)

EDUCATION & PROFESSIONAL DEVELOPMENT

Search Engine Optimization Marketing and Advertising across All Popular Platforms

Marketing Intelligence, Competitive Intelligence, and Data Analysis

Integrated Interactive Digital Marketing Direct Response, eCommerce, Lead Generation

Psychology Major, Santa Monica City College, Santa Monica, CA

Web SQA, Advanced Education Center, Tarzana, CA

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