Sales Director

Ed Kiggins CREATIVE DIRECTOR

* ********** ****, ********, ** 19311 215-***-**** *********@*****.*** EDKIGGINS.WIX.COM/EDKIGGINS

Award-winning Creative Director (design and copy) with strong publications background;

needle-moving communications strategist with expert knowledge of print, web and mobile design,

About Me video production, audio engineering; engaging feature writer with ability to quickly master any subject

matter; creative team leader able to step in at any stage of any project.

Creative Director, AAA Mid-Atlantic, May 2000 – present

Experience Reports directly to Chief Marketing Officer

Responsibilities:

• To head the internal creative team, build out rolling annual editorial/content/campaign calendar for

AAA.com and AAA World Magazine, as well as determine delivery strategy across channels (e-mail,

augmented reality, etc.).

Note: Under my guidance our team has realized triple-digit increases in market penetration, resulting in

increased sales ranging from 20-50% y.o.y., while lowering cost of acquisition across the board.

• To write or assign feature, department and specialty sections writing tasks, ghost write all automo-

tive material, create Tweets, blogs and other social media content to support communications strategy,

oversee editorial department.

Note: within the past 2 years, my features have been reprinted by several regional magazines and

travel blogs, I have been interviewed by “Two Boomer Babes” on NPR for feature on spa visits for men,

and won the Poynter’s dubious “Best Sense of Humor in Response to an Error” award. Additionally, the

automotive content I create has increased auto sales, insurance and financing leads by more than 50%

each y.o.y.

• To design and/or manage team of designers that produce all print and digital magazines, advertising,

Web content, print and digital special advertising sections, etc.; to oversee art department, as well as

all photography and illustration assignments.

Note: Under my leadership, AAA has increased its proprietary brand content while actually reducing

dollars spent. This reduced investment has resulted in a 17-27% increase in loyalty and recognition.

Our photography has been reprinted by Southern Living, VIA, AFAR and Budget Travel.

• To script, produce, shoot and edit all video projects, create all motion graphics and titles, etc.; occa-

sionally provide voice-over talent.

Note: Since I brought video capabilities in-house to AAA, the penetration and effectiveness of our mes-

saging have drastically increased. Our auto review series regularly receives higher visitation numbers

than any other media offered by AAA, including Tourbooks.

• To oversee multimillion-dollar budget, manage and develop staff, conduct annual reviews, represent

AAA Mid-Atlantic’s marketing and publications across the AAA Federation, as well as to media.

Note: During the past 2 years I have trimmed our annual operating budget by 3.5 million dollars while

increasing our market penetration and relevance. Actions taken have risen by 370% while recognition

has increased more than 1,700%.

Additional Experience

Art/Creative Director, Jobson Publications (1999-2000), Chilton Publications, Reed-Elsveier, Cahners

Business Media (1994-1999), Merion Publications (1990–1994)

Contributing Writer, AAA Travel Views travel blog, Worldhum

Blogger, Ethans-Ear.blogspot.com

Clients: Rodale Press, Psychiatry Today Magazine, Cardinal Business Media, First Eastern Realty,

Liquid Cyber Web Development, Butterboo Greeting Cards, Sweet Caroline’s Confectioners

Ed Kiggins CREATIVE DIRECTOR

6 LETCHWORTH LANE, AVONDALE, PA 19311 215-***-**** *********@*****.*** EDKIGGINS.WIX.COM/EDKIGGINS

Temple University, Philadelphia, PA

Continuing Education certificates, design software, programming languages

Education

Art Institute of Fort Lauderdale, Fort Lauderdale, FL

Associates, Graphic Design

Stockton State College, Pomona, NJ

Bachelors, Marketing

Able to hit the ground running at any stage of any project at any level from team leader to hands-on

artisan

Extensive internal and external client-facing experience, adept at presentations.

Skills

Software: InDesign, Photoshop, Illustrator, Dreamweaver, Flash, Premiere, After Effects, Final Cut Pro,

Soundtrack Pro, ProTools, MS Office

Radio: Guest on Two Boomer Babes radio program on NPR

Social Media: Winner, Poynter’s “Best Sense of Humor in Response to an Error”

Awards: Philadelphia Marketing Association Gold Award

Of Note

Folio: Magazine Redesign

Video: South Florida Viddy Gold

Myers-Briggs Personality Type Indicator: ESTP, just ike JFK, George Patton, Winston Churchill and Al

Capone

Other: Volunteer Emergency First Responder, CPR certified

Organizer of Ronald McDonald House of Wilmington, Delaware, dinner program

Totally off topic: Worked as a room service waiter at Resorts International Hotel and Casino in Atlantic

City, NJ. Met Frank Sinatra, Stevie Wonder, Rodney Dangerfield, Luciano Pavarotti, Diana Ross, Tony

Orlando and Loretta Lynn. Sat next to Tim Allen on the Star Wars ride at Disney World.

Personal and Professional references available upon request.

Please visit http://edkiggins.wix.com/edkiggins for portfolio

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