Sales Marketing
Resume:
Sandy M. Gaughan
** ******** *****, **********, ** 29609
*********@*****.***
http://www.linkedin.com/in/sandygaughan
MARKETING MANAGEMENT AND CLIENT RELATIONSHIP PROFESSIONAL
Experience in all aspects of marketing and public relations management across varying industries. Most recently retained by a local digital
marketing and branding agency to take charge of nearly 500 client relationships, handle their management and increase their engagement
with the firm. Previously retained by a local marketing, PR and strategy firm to handle the firm’s largest client, a hospital system out of
North Carolina.
Strong reputation as a strategic and creative leader with a
Proven ability to effectively execute on directives and
pragmatic problem-solving approach and exceptional
communicate results to executive management.
communication and managerial skills.
Adept at fostering relationships and promoting customer Desirable combination of analytical and creative skills
retention through effective monitoring and management. backed by strong communication and presentation abilities.
PROFESSIONAL EXPERIENCE
Mediasation/FUEL, Greenville, South Carolina 2013
Digital Marketing and Branding Firm
Client Relationship Director
Earned trust with clients by consistently demonstrating integrity, honesty, reliability and professional competence. Balanced dedication to
the clients with objectivity and independence. Always acted in the clients’ best interest unless doing so caused harm to the firm.
Views were actively sought after by clients for inclusion in important strategic and operational discussions. By building trust, earned a “seat
at the table” for the firm when important issues are at hand.
Squarely focused on helping clients achieve their agendas and goals. Always met commitments.
Built and maintained strong relationships with executive decision makers and influencers.
Worked with team to craft tailored, innovative solutions that truly work for the client. Occasionally went against the grain and
recommended a new or different direction. Willing to buck conventional wisdom and propo se to client for consideration.
Had broad understanding of the firm’s service and product offerings. Able to represent the firm’s offerings in the first meeting and manage
subject matter experts on both client and internal teams.
Together with the internal team, developed annual client plans. Sought client feedback on the firm’s performance. Followed up on agreed
actions and ensured team members and firm were meeting their respective commitments.
Took the initiative in managing own career. Reached out to superiors, partners and owners for feedback on performance, coaching and
mentorship.
Regularly sought and undertook new, different or unfamiliar assignments. Demonstrated curiosity to learn and explore.
Crawford Strategy, Greenville, South Carolina 2012
Full Service Marketing, Public/Media Relations and Strategy Firm
Senior Account Executive
Led in the development and execution of marketing and public relations campaigns for a large hospital system.
Sandy M. Gaughan Page 2
Drafted detailed communication plans including public and media relations for healthcare system’s affiliations, mergers and acquisitions for
both internal and external audiences.
Prepared high level communication pieces during crisis situations for media and internal stakeholders including but not limit ed to
communication regarding high profile patients, influenza outbreaks, planned power outages, and high profile accident scenario s.
Prepared speeches, talking points and all other communications for Chief Executive Officer as well as SVP of Government and C ommunity
Relations. Developed content for all types of internal communications including a monthly newsletter from CEO to all me dical staff as well
as all letters, emails, and communications from executives to staff and employees.
Served as liaison between client and internal operations teams including Marketing, Public and Media Relations and Creative teams.
Responsible for all client communications, conflict resolution, and compliance on client deliverables. Worked closely with team members in
order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to
the project.
Greenwood Capital Associates, Greenville & Greenwood, South Carolina 2011 – 2012
Marketing & Sales Associate
Coordinated all aspects of marketing, public relations, community relations, business development and client service for the firm, reporting
directly to the Managing Partners.
Directly managed the bid out and hiring of a third party marketing firm to aid in the roll o ut of a family of mutual funds. Developed logo,
website, collateral material, and firm promotional items. Managed all branding and graphic standards for the firm.
Developed and maintained annual marketing and advertising budget as well as annual marketing calendar.
Worked with Managing Partners on development of pitch books, fact sheets and firm profile materials.
Revitalized the use of CRM software and implemented reporting system to ensure accountability of Portfolio Managers in the entry and
upkeep of client and prospect data. Developed client and prospect communication plan to ensure consistent contact and service levels.
Met with Portfolio Managers and Managing Partners in the development of individual business development plans to help forecast and
meet organizational goals.
SDI Funding, LLC, Greenville, South Carolina 2008 – 2011
Sales and Marketing Manager
Business Operations Manager
Developed all SDI Funding marketing pieces as well as sales training program. Training program resulted in increased efficiency of team by
establishing consistent sales techniques, eliminating repetitive procedures and reducing time spent on paperwork.
Designed and implemented compensation plan for sales team in order to successfully transition to selling REO property as opposed to a
focus of originating loans.
Supervised team of seven sales people located in five states.
Carolina Real Estate & Investment Group, Greenville, South Carolina 2007 – 2008
®
Realtor
South Carolina Bank and Trust, N.A. (SCBT), Greenville & Columbia, South Carolina 2004 – 2007
Mortgage Loan Officer
Merchant/Business Service Sales Representative
Massey, Eaton & Associates, Columbia, South Carolina 2002 – 2004
Paralegal
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EDUCATION/CREDENTIALS
University of South Carolina, Columbia, South Carolina
Bachelor of Science – Economics, Minor in German, 2003
Martin Luther Universitat, Germany (Summer 2000)
Towson University, Towson, Maryland (Fall 2000)
Integrity Selling Training Program, 2011
COMPUTER / PROFESSIONAL SKILLS
Microsoft Office Suite of Products (Word, Excel, PowerPoint & Publisher)
Junxure (CRM)
Mediasation (CRM)
Mortgage Servicer (MS)
REFERENCES
Available Upon Request
Contact this candidate