Management Marketing

LEO G. GONOT 260-***-****

***.*****@*****.***

Contracting/Project Management

Federally employed (Department of Homeland Security) as Contracting Officer’s

Representative (COR-II) for U.S. Coast Guard Academy. Extensive procurement,

contracting, technical writing, marketing and project management experience. Seeking to

relocate to eastern Ohio or western Pennsylvania.

.

Skills Contract Management

Pre-Award: Conducting and assessing market research, developing cost

estimates, requirements documents, procurement requests and

technical evaluations of contractor proposals.

Post-Award: Monitoring contractor performance, performing quality

assurance inspections, enforcing deliverable deadlines and completing

modifications.

Project/Print Management

Developing project rationale, creating buy-in, establishing timelines

and benchmarks for projects involving large numbers of internal and

external stakeholders (organizational leadership, technical staff, sales,

marketing, finance, contractors and government printing office).

Communications

Preparing and executing communications flow for student search

campaigns, segmented/personalized inquiry response communications

and application generation/completion campaigns. Developing talking

points for sales team, copy for publications, advertisements and online

use. Preparing briefs for congressional staffers and written responses

for congressional inquiries.

Experience U.S. Coast Guard Academy (New London, CT) 2008-Present

Admissions Branch Chief/Marketing (GS-12)

Directly responsible for all aspects of institutional marketing including research,

planning, budgeting, execution and reporting-

Reversed an enrollment trend of insufficient student inquiries and

completed applications.

Contributed to the significant increase of gender and racial diversity

within the Corps of Cadets.

Responsible for the production of all marketing assets for print, out of

home, online and on-air use.

Coordinated presidential photography for the May 2011 Commencement

with President Obama.

Contracting Officer’s Representative for major government acquisitions-

Certified as Contracting Officer’s Representative (COR) Level II.

Work directly with Coast Guard Headquarters Contracting Office in

Washington D.C. on all aspects of contract development and award.

Conducted market research, developed solicitation, completed technical

review and served as implementation team communications expert for

new enrollment technology acquisition.

Developed task orders, monitored performance and approved deliverables

of marketing agency and enrollment management service contracts.

Leo G. Gonot 260-***-**** ***.*.*****@*****.***

Extensive communications responsibilities-

Key member of the Institutional Communication Committee.

Presented Academy briefs to congressional staffers; prepared written

responses for members of Congress.

Responsible for all Admissions communication flow, publication

development, advertising copy and web content.

Taylor University (Fort Wayne, IN) 1997-2008

Associate Vice President for Enrollment Management

Provided institutional leadership for all aspects of enrollment

management including marketing, admissions, financial aid and student

retention with direct reporting lines to the university president and

campus chancellor.

Personally responsible for 80% of campus operating revenue.

Direct supervision of 9 direct reports including the Director of Financial

Aid, Campus Visit Coordinator, Marketing Coordinator and Office

Systems Coordinator.

Led campus to largest recorded enrollment in 2002 with a 12% increase in

new student tuition revenue.

Made regular presentations to key stakeholders including the cabinet,

faculty, board of trustees and local media.

Worked with Scannel & Kurz to implement financial aid leveraging

strategies.

Responsible for all aspects of international student enrollment including

documentation validation, issuing of the I-20 form, international student

orientation and maintaining SEVIS records as the primary designated

school official.

Led committee referenced in Indianapolis Star (July 9, 2002) for the most

significant retention improvement of any participating Indiana college.

Provided CFO revenue and cost forecast for budget development.

Malone University (Canton, OH) 1987-1997

Director of Admissions/Information Technology

Advanced from Admissions Counselor to Assistant Director to Associated

Director to Director of Admissions/Information Technology as a result of

superior performance.

Completed extensive travel making student and influencer contacts to

more than double enrollments in my assigned Ohio territory.

Disseminated financial aid information to the admissions staff, supported

system administrator in development of targeted recruitment reports.

Served on the Malone Marketing Committee.

Partnered with athletics in the recruitment of student athletes.

Education Indiana Wesleyan (Fort Wayne, IN) 1999-2001

Master of Science, Management

Relevant Coursework: Theory & Practice of Leadership, Quality

Management, Human Relations & Organizational Behavior,

Managerial Finance, Advanced Marketing Management, Strategy

Formation and Communications in Organizational Settings.

Malone University (Canton, OH) 1984-1988

Bachelor of Arts, Christian Ministries/Liberal Arts

Leo G. Gonot 260-***-**** ***.*.*****@*****.***

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