OLIVIA L. RICE
Costa Mesa, CA *****
Mobile: 562-***-**** Email: ***********@*****.***
Seasoned Professional Makeup Artist with over 13 years of experience in Beauty Industry Marketing and Management,
skills include…
• Increasing sales growth using creative and effective techniques
• Formulating and implementation of strategic marketing plans for services and retail
• Organizing and directing “new product” launches in an exciting unique manner
• Developing team talents through result-oriented coaching and affirmative mentoring
• Innovating & Executing makeup events, seminars, cross-marketing collaborations and charity functions
• Proven capability to lead a team in a positive and upbeat environment while ensuring critical goals are met
• Extensive experience in working with various departments including Salon Teams, Graphic Artists, Product
Development and Technology to enhance success and drive company initiatives
• Ability to perform under pressure always maintaining a positive attitude, professional demeanor and composed
communication
EXPERIENCE
Brush of Couture Makeup Artistry Orange County, CA
December 2011 to Present
Founder and Key Makeup Artist
• Utilizing years of experience in makeup application, event coordination and marketing skills to proudly offer the best
makeup services in Orange County and surrounding areas
• Leading teams of makeup artists for fashion shows, music videos and film productions
• Red carpet makeup for various clients attending the Annual Grammy and ESPY Awards
• Bridal party makeup, providing services upon request for brides from Santa Barbara to San Clemente and areas in
between
• On-site makeup artist for photo shoots in the studio as well as varying atmospheres and diverse locations
TONI&GUY Hairdressing Southern California
September 2003 to October 2011
Regional Director of Operations/Makeup Artist January 2008 to October 2011
• Drove sales and profits; reaching goals through successful leadership, organizational planning, assessment of district
results, and formulating specific plans of action directly related to business development and growth
• Oversaw Human Resource policies and procedures, orchestrating monthly conference calls and team meetings to assure
all salons were consistent in their compliance
• Ensuring the overall staff reflects high standards through consistent mentoring and employee development via one-on-
one coaching, individual assessments and implementation of mandatory education courses
• Set up recruiting demos, conducted group interviews monthly & strategically placing applicants in salons
• Spear-headed new marketing projects successfully through utilizing my rapport with VIP clientele, mall management
and charity organizations
• Scheduled and organized quarterly Makeup Events for all locations, also acting as the Lead Makeup Artist for each event
• Evaluated the customer experience by observing hairstylist's interaction with the client also reviewing and personally
responding to clients leaving feedback from customer satisfaction/retention surveys
• Created incentive programs for the stylists and front desk teams, successfully resulting in constant fiscal growth
Director of Operations/Regional Makeup Artist April 2005 to January 2008
• Oversaw three TONI&GUY locations and monitored all salon operations
• Managed goal setting tours designed to increase growth and retention, including development of personal marketing
plan, utilizing internal and external resources to achieve target goals, rolled out procedures to partners and tracked
results
• Conducted Career Development orientations to all new Stylist’s going out on the floor
• Scheduled, organized and executed staff training courses including Makeup 101, TIGI Selling Success and Mo’ Money
• Trained new Customer Service Specialists in all areas of the front desk by monitoring and upgrading their client
communication skills simultaneously managed all front desk teams, addressing any problem areas
• Created “Selling Scripts” for Customer Service Specialists to ensure all communications were conveyed in a pleasant
and concise manner
• Scheduled monthly Customer Service Specialist meetings, preparing an agenda & presenting each meeting in an exciting
and innovative fashion
Salon Coordinator/Makeup Artist September 2003 to April 2005
• Maintained “Five Star” customer service, assisted clients professionally and guaranteed an excellent salon experience
• Applied makeup touch-ups for clients and following through with a sale, consistently ranked as “top producer” in the
makeup category of retail revenues
• Acted as a key makeup artist for all Makeup Events
• Focused on being an integral part of the salon team, by acting as a liaison between staff members and clients
• Ensured salon profitability by maximizing schedules and creatively accommodating each client
• Attended all required and recommended training classes in TIGI Product Knowledge and Successful Selling Techniques
• Consistently used suggestive selling techniques and asking “open- ended” questions to generate cosmetic, hair product
and service sales
Lancôme Cosmetics Houston, TX
Regional Artist 2000-2002
• Guest Makeup Artist for Special Events including “Gifts with Purchase”, launches of limited edition Seasonal
Collections & Breakthrough Technologies in Skin Care Products
• Contagious enthusiasm led to superseding expected event bookings and transcend sales quotas
• Improved team spirit, motivating colleagues in every location playing a key role in the overall successes of the
region
Lancôme Cosmetics Foley’s Humble, TX
Product Specialist 1998-2000
• Facilitated artistry lessons & skin care diagnostics always giving clients a luxurious, chic and exciting
experience
• Created and maintained a large clientele utilizing the “Client Log” to promote brand loyalty and exceed set
sales goals
Education
• Career Academy of Beauty Cosmetology School 2005-2008
Garden Grove, CA
• Leonard Hawes School of Real Estate 2001
Houston, TX
Licensed Realtor (State of Texas)
• Kingwood Community College 1999-2000
Kingwood, TX
• Kingwood High School Class of 98’
Graduated with “Honors” top 25% of class