Project Manager Marketing

RENAE MCMILLAN

*** ******* *****, ***** ****, Texas 75104 H: 214-***-**** *************@*******.*** Summary

Seasoned Marketing Strategist and Project Manager with over 15 years of experience and double digit growth driven by creative and innovative marketing strategies. Ability to thrive in fast-paced environments while managing large and complex projects and encouraging team players to consistently meet project deadlines. Results-oriented professional with a talent for leading by example and inspiring peak performance. Highlights

Global marketing

Accomplishments

Experience

Jul 2005 to Current Non-Profit Marketing Consultant INFINITI MARKETING SOLUTIONS - Cedar Hill, Texas

Assist non-profit organizations and small to mid-size churches in defining their brand identity, communicating their story and designing strategic marketing plans catered to their target markets.

Mar 2007 to Oct 2011 Director of Marketing CONCORD CHURCH - Dallas, Texas

Initiated and implemented communications strategies to keep the congregation and community abreast of upcoming growth opportunities including mobile marketing, television, radio, the church's website, social media and more.

Direct marketing campaigns

Mobile marketing

Deadline-driven

Hired, trained and managed a team of 5 marketing and creative professionals.

Increased Concord Church's average weekly attendance to over 4,000 per week.

Increased Alberto Culver's annual ethnic hair product sales in Europe, West Africa and Canada from $5 million to over $12.3 million over a 7 year period.

In 2009, Concord Church was listed as the 44th fastest growing church in America by Outreach Magazine.

Planned and managed budgets in excess of $1 million.

Provide advice to non-profit organizations and churches on how to best utilize their marketing dollars and receive the highest return on investment.

Serve as a comprehensive virtual marketing solution for non-profit organizations with limited budgets who cannot afford to hire an internal marketing professional.

Oversee the design and management of the organizations' websites and social media sites.

Assist organizations in staying on top of new technologies and communicating effectively with their partners, volunteers, members and community.

Managed the full circle production of educational, fundraising and promotional materials from layout and design to production and distribution.

Designed marketing plans for the annual STAND Women's Conference, EK Bailey International Expository Preaching Conference and all major events.

Negotiated and developed partnerships with local media professionals that resulted in Concord Church's selection as the feature sponsor for one of Dallas' leading radio station's community events.

Oversaw the design and management of the web site and stayed abreast of new technologies to ensure the church was utilizing the best tools to communicate effectively and engage our audience.

Oversaw the re-branding of the church and gave leadership to the overall launch, design and installation of the church's internal and external signage and collateral materials.

Launched the church's mobile application for iPhone and Android users and the church's mobile website

Project management

Cross-functional team leadership

Sales promotions

Detail-oriented

Education

to provide members and non-members with ministry tools to grow spiritually, stay abreast of upcoming events and watch worship services live from any location around the world.

Jun 2006 to Mar 2007 Marketing Project Manager BENNY HINN MINISTRIES - Grapevine, Texas

Utilized market segmentation to develop and customize 20+ direct mail fundraising campaigns on a monthly basis targeting donors at various income levels.

Oct 2005 to May 2006 Marketing & Development Manager THE URBAN ALTERNATIVE TONY EVANS MINISTRIES - Dallas, Texas

Managed the ministry's fundraising strategy, which included the production of direct mail campaigns to ministry partners including newsletters, fundraising letters, event correspondence and the monthly Today's Alternative magazine catered to major donors.

Sep 1998 to Sep 2005 International Marketing Manager-Europe, West Africa & Canada ALBERTO CULVER USA - Dallas, Texas

Served as a liaison between our distributors in Europe, West Africa and Canada and our corporate office by traveling to each market to present our corporate marketing plan and assisting them in organizing in-market promotions, seminars and workshops that catered to their local markets, which resulted in increased product sales and double digit growth.

2014 Masters of Business Administration, Marketing STRAYER UNIVERSITY - Cedar Hill, TX

2009 Masters of Arts, Leadership LIBERTY UNIVERSITY - Lynchburg, VA

1998 Bachelor of Business Administration, Marketing UNIVERSITY OF TEXAS - Austin, TX

Served as the day to day contact with 3rd party partners and vendors including printers, PR agencies and creative agencies to manage deliverables, timelines and schedules, while fostering collaborative relationships.

Gave leadership to internal cross-functional teams including graphic designers, editors and writers by assigning daily tasks, allocating project resources to meet project milestones and motivating them to meet stringent deadlines in a fast paced high demand environment.

Organized annual fundraising events including the annual Major Donor Retreat and developed strategies to retain current donors and increase contributions with an annual goal of over $3 million.

Developed and implemented successful marketing plans for the annual conferences which included comprehensive media plans and public relations campaigns.

Developed copy and provided editorial oversight for key ministry communication vehicles.

Developed and implemented the ministry's marketing and advertising strategies for product sales including Tony Evan's books, CDs and DVDs and the National Church Adopt-A-School Initiative.

Partnered with local radio stations including ChoiceFM in London and Flow FM in Toronto to customize, develop and execute local radio remotes and sales promotions.

Managed the production of multi-language marketing and advertising materials and ensured the timely execution and delivery of all program components including promotional materials, point of sale displays and collateral.

Analyzed European, West African and Canadian markets to monitor trends, capitalize on our company's strengths, realize opportunities and stay abreast of in-market threats.

Represented Alberto Culver USA externally at international beauty and barber conventions, trade shows and other settings as needed.

Developed and implemented marketing campaigns and tactics to promote existing and launch new products that catered to the hair care needs of women in Europe, West Africa & Canada.

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