Marketing Manager

L aura Hogan ***** East Euclid Drive Aurora, Colorado 80016

*** ***

8273 **********@*****.***

EXECUTIVE PROFILE

Dynamic leadership career as a Marketing Executive of high

growth companies Combine astute strategic, business, and

financial skills with a track record of multi

million dollar revenue and profit growth. Success in developing and

executing multi

channel marketing campaigns, leading process improvement to reduce costs and impact the bottom line

combined with exceptional opportunity identification skills to drive revenue and profit growth

Progressive, decisive, and innovative, highly valued for expertise in interpreting corporate vision and strategy,

translating objectives into actionable plans, and providing decisive leadership to cross

functional teams. Cultivate and

maintain key relationships with executives, strategic partners, and staff. Strong financial, business, and market acumen to

produce extraordinary results

PROFESSIONAL EXPERIENCE ACCOMPLISHMENTS

PROBUILD HOLDINGS, A FIDELITY INVESTMENTS COMPANY Denver, Colorado 1997

Present

Director of Marketing 2012 June)

Oversee and direct marketing operations, driving efforts to achieve revenue, growth, and profit objectives Manage the

activities of 425 locations with field marketing, event planning, marketing operations, goods, and leading creative

associates, building a high

performing team

• Develop and administer a $2 million corporate and $5 million field budget.

• Lead short

and long

term strategic marketing planning initiatives to promote major categories

• Spearhead the development and implementation of AOP initiatives

• Conceptualize and execute innovative marketing programs to penetrate target consumer markets, increase

corporate exposure and expand the client base

• Design and deploy aggressive national programs and events to streamline operations

• Manage website content and email communications with customers, coordinating updates and messaging to

meet strategic initiatives, maximizing search engine optimization (SEO) and maintaining divisional material.

Corporate Marketing Manager 2011 Present)

Selected to manage all marketing and advertising programs across 245 local operating markets, including leading

strategic planning, program development and execution, and Field Marketing staff leadership.

• Developed go

to

market plans and priorities to drive marketing objectives for multiple customer segments

• Lead marketing team in core marketing activities, defining target customers, respective needs and value

add

considerations, market trends, competitive landscape, division and product value propositions.

Regional Marketing Manager 2009 2011)

Held full accountability for directing marketing and advertising efforts across the northwest region, encompassing

Alaska, Washington, Oregon, and Idaho

• Managed a $2.5 million operating budget, ensuring business goals were met

• Developed and implemented strategic and tactical marketing programs, collateral and promotional materials,

customer events (B2C and B2B communications, website development, online content, and presentations to

drive competitive market positioning

Advertising Manager 2008 2009)

Directed advertising team and functions for Spenard Builders Supply, a $300 million division

• Built strong working relationships with internal and external business partners, managing multiple media

agents, public relations/communications and providing creative direction for commercial production.

• Developed and supervised creative team comprised of production artists and administratives assistants

• Held full responsibility for the creative direction, content messaging, media production and customer

relationships across all marketing activities.

Production and Advertising Supervisor 1997 2008)

EDUCATION MISSOURI STATE UNIVERSITY, Springfield, Missouri Bachelor of Fine Art (1991)

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