Sales Manager

Megan Piro

*** ***** **. ***. ** New York, NY ***14 802-***-**** *****.****@*****.***

EXPERIENCE

Tasting Table, New York, NY July 2012 – July 2013

Business Development Account Manager

Categories: Spirits, Housewares, Consumer Electronics and Finance

Managed relationships with key advertising partners to drive $1.1MM in revenue in 2013

Created multi-platform solutions for clients such as Diageo with email, banner media, targeted

sampling events, product placement, mobile, branded content and research

Executed CRM-building programs for advertisers such as Le Creuset resulting in an increase of over

17,000 opt-in subscribers within a single week

Monitored emerging digital trends and competitive landscape to create new sales opportunities,

allowed Tasting Table to offer partners relevant programs that heighten their campaigns

Developed, implemented and analyzed subscriber surveys to create demographic reader profiles that

aligned with comScore data; updated marketing materials and influenced new editorial content with

findings

Increased Tasting Table’s growth by developing partnership marketing programs with likeminded

brands such as Williams-Sonoma and FreshDirect to drive subscriber acquisition

Martha Stewart Living Omnimedia, New York, NY November 2010 – June 2012

Integrated Sales Manager

Categories: Food, Finance, Fashion, Travel, Pharmaceutical and Entertainment

Initiated partnerships across Whole Living platforms, increased WholeLiving.com specific digital buys

Increased year-over-year digital revenue by 37% as of Q1 2012, in addition to driving $625k of print

revenue in Martha Stewart Living, Everyday Food and Whole Living

Honored with the “Rising Star” award for sales achievements in 2011

Digital Ad Sales Associate

Supported two Account Directors to drive $3.1MM of digital revenue in 2011 before inheriting their

day-to-day responsibilities following their departures

Partnered with internal merchandising team and external Home Depot clients to manage and renew a

$4.5MM integrated program to promote the Martha Stewart Living brand at The Home Depot

Collaborated with a variety of internal teams to create, price, execute and optimize client campaigns

Wieden+Kennedy, New York, NY October 2008 – November 2010

Media Planner

Led strategy, negotiations and buying for Fall Launch 2010 plans, most notably for ABC

Entertainment’s No Ordinary Family ($12MM budget)

Negotiated bonus print inventory that resulted in an additional 60% off pre-established partner rates

Trained, managed and delegated workload to new team members

Assistant Media Planner

Supported ABC Entertainment team in creation of media plan and recommendation of $110MM

budget in 2009 to drive mass tune-in of new fall shows

Managed asset timelines, and created post-premiere campaign recaps and budget actualizations

Directed TV buying strategy that led to a record increase in ratings on Dancing With The Stars

Green Mountain Coffee Roasters, Waterbury, VT December 2007 – August 2008

Public Relations Intern

Promoted the brand’s eco-friendly initiatives and product lines by pitching publications for inclusion

in bridal guides, creating materials for brand ambassador mailers, and writing for the company blog

Aided in the development of PR strategies and brand positioning for the Single Origins launch

EDUCATION

University of Vermont, Burlington, VT May 2008

B.S. in Business Administration, Concentration in Marketing and Minor in Political Science

Scuola de Lorenzo de’Medici, Florence, Italy January 2007 – June 2007

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