Manager Assistant
Resume:
KATE E. NVER
*** ********** ****** ****, ****** City, PA 19475 ( *********@*****.*** (
A skilled communications and marketing leader with talents in social media,
editorial, marketing, production, public relations, photography, community
engagement, and event planning. Extensive experience with branding and
rebranding initiatives, project management of print and digital collateral,
strategic planning, anniversary campaigns, and advertising.
Relevant Experience
PRATT INSTITUTE
Brooklyn, NY
Digital Communications Editor (Winter 2012 - Present)
. Develop and manage the Institute's overall social media campaigns, day-
to-day activities
. Enhance and better leverage social media programs by generating more
strategic and substantive content; begin developments on actionable
crisis communications plan
. Worked with Communications and Marketing team to leverage Pratt's 125th
Anniversary to enhance visibility of Institute; top media placements
resulted in 50 million impressions
. Oversee a team of three as Editor of daily news site (circ. 11,000);
draft, edit, review all editorial content and images; assign stories;
maintain site widgets; monitor site analytics
. Serve as Associate Editor of monthly electronic newsletter (circ.
30,000); draft and assign stories; oversee editorial and design
content; produce video pieces; lay-out entire electronic issues and
email blasts; responsible for distribution
. Serve as Contributor of bi-annual Institute magazine (circ. 50,000);
pitch stories; draft content; select images; review and edit entire
publication; assisted with redesign of publication to align with new
visual identity and brand positioning
. Compose, edit, and distribute electronic updates from Institute
President, Board of Trustees, senior staff
. Led efforts to livestream annual events (Commencement, Fashion Show)
. Served as interim Web Editor, uploading text and multimedia content to
front page of pratt.edu, visited by millions annually
Social Media Officer (Winter 2010 - Winter 2012)
. Drafted and launched social media policy for Pratt Institute; composed
social media guidelines and an account registration form for community
members of the Institute
. Managed a team of three as head of social media for Institute; served
as social media expert for all internal community members (7,000);
assisted faculty and staff with the launch of new social media
accounts; monitored all satellite Pratt social media accounts
. Launched, developed, monitored Pratt's presence on Vimeo, WordPress,
Google+, Issuu
. Launched internal news site; developed and maintained content and
architecture enhancements (widgets, plug-ins) on the site to best
utilize the platform to promote Pratt news and to coordinate the site
with social media; draft and publish content on hourly basis
. Worked closely with production team of WNET and Channel Thirteen on
program and ad spot (Treasures of New York: Pratt Institute) which
reached 3 million households
. Extensively researched advertising options for 125th Anniversary, which
reached 9 million
. Served as interim Photography Manager, handling photo requests from
Institute affiliates
. Served as interim Editorial Manager, overseeing dozens of print and
digital collateral
. Reviewed hundreds of resumes and selected final candidates for
following positions: Multimedia Producer, Communications Assistant,
Senior Editorial Manager, Web Editor
Public Relations and Communications Coordinator (Winter 2008 - Winter 2010)
. Composed press releases and media alerts; assisted with hundreds of
press requests and successfully achieved coverage in nation's top
publications and international periodicals
. Served as liaison between Pratt clientele, Executive Director, and
Communications staff members regarding editorial, publicity,
photography, design, production service requests
. Tracked and clipped all press placements; prepared weekly reports for
Pratt administration
. Drafted letters to honorees, distinguished guests, and students as
Institute President
. Launched, developed, and monitored Pratt's presence on Twitter,
. Served as interim Editorial Manager, drafting, laying out, and
publishing issues of monthly print newsletter (circ. 30,000)
. Maintained Communications Office calendar, scheduled office meetings,
handled incoming requests from internal and external community members
. Processed invoices and assisted with budget management
. Hired and managed photographers, contractors, etc.
. Reviewed hundreds of resumes and selected final candidates for
following positions: Editorial Manager, Communications Assistant
Previous Experience
TOKION MAGAZINE
New York, NY
Administrative and Editorial Assistant (Summer - Winter 2008)
. Contributed text, edited, fact-checked, and researched content for
Winter 2008 issue; composed articles for blog and newsletter
PROPAGANDA MARKETING COMMUNICATIONS New York, NY
Marketing Associate (Spring - Summer 2008)
. Composed and mass-distributed press releases and unique holiday gift
guide pitches, obtaining placements in national publications
MZI GLOBAL
New York, NY
Copywriter (Summer 2007)
. Researched, edited, and helped compose a market-entry manual for small
businesses
. Drafted proposals and outlined marketing plans for clients
ACAR LAW FIRM PLLC
New York, NY
Office Assistant (Summer 2005 and Summer 2004)
. Organized client cases, letters, and faxes; processed invoices and
checks
Internship Experience
FREEMAN'S AUCTIONEERS
Philadelphia, PA
Interdepartmental Intern (Fall 2007)
. Worked extensively on Fine Jewelry, Couture, Fine Paintings, Asian,
Modern and Contemporary, and Americana sales; reviewed and processed
client contracts
CLARK INSTITUTE OF ART
Williamstown, MA
Dual Department Internship - Education & Communications (Summer & Winter
2006)
. Gave hour-long gallery talks to the public, twice weekly; answered art-
related inquiries
. Created media books and organized press releases and flyers on past
exhibitions
EDUCATION
Earlham College, graduate May 2008 with Honors
Bachelor of Arts Degree: Art History Major, Classics Minor
AWARDS
Division III Tennis NCAC Honorable Mention (2006 & 2005)
Recipient of Kathryn Weber Senior Scholar-Athlete Award (2008)
SOFTWARE AND PROGRAMS
Photoshop, InDesign, Acrobat, Raiser's Edge, Cision, Vocus, Constant
Contact, SquareSpace, HootSuite, TweetDeck, Microsoft Office, Google
Analytics
SOCIAL MEDIA PLATFORMS
LinkedIn, Wordpress, Facebook, Twitter, YouTube, Instagram, Flickr,
Google+, Vimeo, Etsy, Pinterest, Tumblr, Yelp, Foursquare, Vine, Issuu
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