Sales Manager

Howie Shafter

Cell: 561-***-****

Lake Worth, FL 33467 Email: *********@***.***

Sales / Sales Management Professional

Adapting innovative sales strategies to achieve customer needs and employer

objectives

Accomplished dynamic sales management executive with many years of

demonstrated success in the consumer packaged goods industry. Skilled at

providing leadership in setting strategic vision and implementing

initiatives to achieve revenue, profitability, and market-share goals

across numerous programs and product lines. Diverse background in buying,

selling and manufacturing affords broadened perspective and knowledge of

quality, merchandising and shelf presence. Proven track record as a take-

charge leader who embraces challenging assignments and achieves business

objectives. Excellent ability to develop talent and build high-performing

teams that deliver exceptional business results.

Core Competencies:

Customer Relations / Category Management / New Business Development /

Planning & Forecasting

Sales Management / Territory Development / Broker Relations / High Impact

Sales Presentations

Selected Achievements

. Added 10 new key retail accounts and more than doubled the

business in 2012 from the prior year. Travelpro

. Generated 6 large new accounts in single year to exceed sales

goal by 33%. Received company's High Achiever status, granted

compensation award of stock options and earned all-expense paid

trip to Hawaii. Mattel, Inc.

. Produced additional $450,000 in sales during last quarter of

2008 by developing and delivering presentation with key

distributor to their largest customer. Launched newly accepted

program that continued to increase sales for this account.

Impact Sales

. Launched Kohl's account with single luggage collection to $1.0

Million in first full year. Travelpro

. Created DSD program that increased in-store stock position to

96% fill rate for large store chain. Improved turns, stock

position and delivery by writing more frequent smaller orders

and shipping directly to each store rather than to central

warehouse. Mattel, Inc.

. Increased alternate channels business by $2.5 Million in first

year by developing unique marketing plan for each new Big Box

targeted trade class as part of a new alternate channels

initiative -bookseller plan, sporting goods dealer plan, office

store plan, etc. Mattel, Inc.

. Doubled sales of an established product line to $7 Million in 5

years by accompanying salespeople on all key calls to their

respective customers as part of comprehensive training program.

M&H Sales

Professional Experience

Account Manager, Heys USA, Weston, FL

2013-

Drive sales of department stores, mass merchandisers and eCommerce

accounts for this $50 Million manufacturer of hardside luggage.

Establish and maintain strong relationships with buyers and key

decision makers at retail headquarters. Identify and create growth

opportunities with each customer. Develop plans, create presentations

and work with accounts to set and exceed sales targets.

Sales Manager, Travelpro Int'l, Boca Raton, FL

2010-2012

Managed sales, direct and through independent sales reps of department

stores, second tier retailers and eCommerce accounts for this $100

Million manufacturer of luggage, backpacks and business cases.

Identified growth opportunities within existing base as well as with

new customers and determined priorities for channel. Developed annual

plans and executed them with assigned personnel to exceed sales

targets. Established and maintained relationships with key account

personnel, both existing and new.

. Opened up 10 new accounts for $1.3 Million in new business

including 2 majors.

. Exceeded quota by 13.8% in first year and doubled business in

2012.

. Launched Kohl's business to over $1.0 Million in first full

year.

Business Manager, Impact Sales, Inc., Boise, ID

2006 - 2009

Directed sales of large branded consumer product lines for this $120

Million national food and general merchandise broker to key

headquarter accounts and drove increased distribution through

continued account development and commitment to superior customer

service.

. Bolstered business by more than 9% in a down economy with

strong leadership and effective planning.

. Developed and delivered presentation with key distributor to

their largest customer that produced additional $450,000 in

sales during last quarter of 2008. Launched newly accepted

program that continued to increase sales for this account.

. Increased sku count by 50% at large customer by overlaying

everyday business with a promotional import program.

. Negotiated single item promo at chain which sold 8,772 pieces

in just 6 days...without an ad.

. Created new 2009 business of more than $.5 Million by selling

a program direct to 200 store regional account, bypassing

unreceptive distributor who had been making their buying

decisions.

Sales Manager, Mattel, Inc., El Segundo, CA

1998 - 2005

Managed the Eastern U.S. territory in addition to specific key

accounts and supervised an extended broker network for this $5 Billion

manufacturer of toys and games. Achieved overall volume, forecasting

and budgets for 62 retailers on an account-by-account basis.

. Grew regional territory over 26 % through additional product

placements and seasonal promotions.

. Spearheaded new directive to develop alternate channel sales

which reached $2.5 Million in its first year.

. Generated a key account's volume at over 15 % growth per year

for 5 years in a row to $3 Million annually.

. Created $2 Million promotion at one large retailer with one 2

week ad.

. Guided 3 large customers into becoming major accounts of

record $1 Million each in promotional seasonal business.

. Oversaw the sales and implementation of over 2,000 sku's

annually with an 80% changeover from year to year

Education

BA - Liberal Arts, CUNY Brooklyn College, Brooklyn, NY

Business Curriculum, Bernard Baruch College, NYC, NY

Dale Carnegie Graduate

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