Administrative Assistant Manager

GAETANAPIPIA

Writer, Editor and Multimedia Professional

470-***-**** g aetanapipia.com ************@*****.*** linkedin.com/in/gaetanapipia

S ummary

Writer, editor, journalist and multimedia professional with a passion for all things digital.

Expertise in writing for the web, online content creation and management and social

media strategies designed to increase site traffic, build user engagement and establish

connections both on and offline.

Writing, reporting and multimedia work featured in national publications such as The

Huffington Post and AOL News.

Further experience in web design, online video and photography and the copywriting

and editing of websites, blogs, marketing packets, press releases and more .

Leadership experience gained through building community news site from the ground up

and managing diverse team of writers, photographers and videographers.

Work Experience

Writer, Editor and Multimedia Professional 2007 – Present New York City, NY and Atlanta, GA

Manage gaetanapipia.com--a self-published blog covering topics such as journalism,

writing, editing and publishing.

Writing and multimedia work featured in online and print publications such as The

Huffington Post, AOL News, Patch.com, New York Resident Magazine and NYU Livewire.

Editing and copywriting of websites, marketing packets, press releases, resumes and

more provided to clients on freelance basis.

News Editor at AOL Patch.com 1 0/ 2010 – 7/2012 Atlanta, GA

Launched and managed news site covering Kennesaw, GA. In less than two years, site

readership tripled, reaching up to 30,000 unique monthly visitors in a city of 30,000-plus

residents.

Published 5-10 new pieces of relevant, community-focused content on a daily basis.

Wrote, edited and assigned stories covering breaking news, crime, government,

elections, business, education and community events.

Produced and edited multimedia work, including video and photography packages.

Engaged users and increased traffic to site through use of social media, online surveys,

polls, contests and site commenting section.

Asked by manager to lead social media seminar training fellow editors about social

media best practices.

Special focus on developments at Kennesaw State University, including s eries on student

veterans (picked up by The Huffington Post and published nationally).

Organized and conducted candidate forum with more than 100 attendees for 2011

Kennesaw mayoral and city council elections.

Recruited, managed and assigned stories to team of freelance writers, p hotographers

and videographers.

Received “Patch on the Back” award from regional editor for contributions.

1

Copywriter and Web Designer at AJ Pipia Consulting, LLC 1/2010 – 10/2010 Atlanta, GA

Start to finish web design provided to individual clients as well as small businesses.

Provided social media expertise, keyword-based search engine optimization and

copywriting of websites, marketing packets, press releases and blogs.

Reporter at NYU Livewire 2007 – 2008 N ew York City, NY

Contributed feature articles to New York University's feature syndicate.

Provided newspapers, magazines and digital publishers with stories appe aling to the

under-30 reader.

Article "The Second Burial of John Gotti" nominated by NYU Journalism Department for

Hearst Journalism Scholarship in Feature Writing. Also selected as one of NYU Livewire's

Best of 2008.

Tutor at America Reads 10/2006 – 12/2007 N ew Y ork City, NY

Worked with second graders in inner city schools.

Provided in-classroom tutoring in math and reading.

Provided additional assistance with grading, assignments and other classroom tasks as

assigned by the teacher.

Administrative Assistant at Pratt Institute 4/2007 – 9/2007 N ew York City, NY

Provided support to Bursar’s Office employees.

Data entry, student services and other administrative duties.

Education

New York University 2 0 10

Bachelor of Arts in Journalism and Mass Communication & Latin American Studies

Skills

ADOBE Creative Suite, M icrosoft Office, d igital v ideo/photography, i Movie, W or dpress,

CMS, s ocial m edia s trategie s, content creation/management, Storify, search engine

o ptimization .

L anguages: P rofessional working p roficiency i n verbal and wri tten Spanish; basic

k nowle dge of P ortuguese and Italian.

Additional Information

Samples of published writing and multimedia work are available at

gaetanapipia.com/published-work. References and further samples are available upon request.

2

Contact this candidate