Administrative Assistant Marketing

Multi-Channel Marketing-Communications Director

Qualifications Profile

Highly motivated and accomplished professional, armed with expertise in

building reputation and brand equity. Delivers marketing solutions that

transform brands and grow businesses by utilizing creativity, innovation,

and performance. Passionate and determined; built own communication agency

from seed financing, cold calling and excellent relationship building

skills. Strong business acumen led to development of several high profiles

CEO led television commercials. Extremely knowledgeable in emerging

technology, and measurement of programs; participates and follows social

media trends. Powered with strong written and verbal communication skills

with the proven aptitude to work in fiercely competitive, challenging, and

fast-paced environments.

Professional Experience

GlaxoSmithKline, Philadelphia, PA

Global Digital Marketing Lead ? 2011-Present

- Lead customer research and prepares long term strategy for entire

vaccine portfolio on digital, including HIT partnerships

- Partner with brand managers and lead agency to create marketing-

communications across all channels

- Develop field communications including blogs and newsletters

- Implement analytic measurement of multi-channel programs for

presentations to senior management

- Maintain strong collaboration with compliance and regulatory teams on

new marketing-communications

- Serve as a member of the GSK Digital Action Committee

- Displayed expertise in leading the development of the gsksource.com 2.0

professional website portal for the vaccine franchise (launch expected

2014)

Erickson Advertising Agency, New York, NY

Account Director/Business Lead- ? 2008-2010

- Launched print and digital consumer campaigns for consumer package

goods, including Excedrin and Gas-X.

- Developed effective multi-channel digital strategies by influencing

decision makers to implement 360 customer relationship-marketing

campaigns

- Created excellent client partnerships that resulted in increased

campaign financial resources and staffing

- Spearheaded the creation and placement of media, such as banner

advertisements, website, eCRM registration programs

- Wrote and produced several Web Video programs

- Obtained promotion from Director to Business Lead through exceptional

work performance as well as by attaining specified goals

Marketing Resource Management (MRM), Digital Division of McCann:

- Research and formulated HCP messaging of Bristol-Myers Squibb Launch

Drug, namely Orencia

- Played an integral role in strengthening Sunovion.com (formerly

Sepracor) and Brovana.com; guaranteeing return on investment (ROI) by

acquiring data results in increased media spend, which boosted sales

- Successfully gathered 22,000 Facebook "likes" within the first month of

placement of Lunesta advertisement

AstraZeneca Pharmaceuticals, Inc., Wilmington, DE

Director of Commercial Communications ? 2004-2007

- Provided expert leadership with all internal and external

communications to 7,000 neuroscience, oncology, and cardiovascular

sales representatives through traditional and digital platforms

- Displayed expertise in establishing executive communications for change

management of Managed Markets

- Organized and spearheaded bi-weekly Town Hall teleconferences, hosted

by the President

- Played an integral role in spearheading communications efforts to gain

unprecedented market share in 4th quarter: Symbicort up (22%), Crestor

(33%), and Seroquel (15%)

- Assured precision in drafting President's speeches and eNewsletters

while simultaneously handling a 20-person Global News Team

The Tilton Team, Inc., Shrewsbury, NJ

Owner Communication Director ? 1995-2003

Built firm from seed financing, cold calling and excellent relationship

building skills. Strong business acumen led to development of several high

profile multi-media programs and for several Fortune 500 organizations,

including Merrill Lynch and American Express. Directed and produced

television commercials leading the CEO of American Express and the CEO of

Merrill Lynch and Kraft Foods, Inc. Raised over $1M for Robert Wood

Johnson's Children's hospital, and over 500K for Meridian Health System

Bereavement Program for Children with targeted campaigns.

Burson Marsteller, Public Relations, New York, NY

Administrative Assistant/Associate Producer ? 1990-1995

Education

Certificate in Marketing (MBA Level) ? 2012

University of Pennsylvania, Wharton, School of Business, Philadelphia, PA

Master of Business Administration in Management of Technology GPA 3.9 ?

2010

New Jersey Institute of Technology, Newark, NJ

Bachelor of Arts in Communications ? 2005

Thomas Edison State College, Trenton, NJ

Certification

Vaccine Workshop Certification ? 2012

Awards

Judge of Dosie Award ? Best Websites: 2011

Best Corporate Communications ? New Jersey Business and Marketing

Association

Top 100 Producer ? Multimedia, Producer Magazine

Certification of Appreciation: Volunteer at Dress for Success ?

Philabundance Food bank

Technical Acumen

Microsoft Office Suite Competitive Research and SWOT Analysis

Google Omniture HTML Java

Cultural Experience

- Extensive travel across all continents, responsible for planning and

implementing large scale business meetings and events

- Capability to interact and collaborate with people of all cultures,

diversity, and economic level

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