Marketing Sales

Cassandra Kilareski

**** ***** ***, *** ****, NC 28562, U.S.A.

331-***-**** ***********@*****.***

Professional Experience

NAVISTAR, INC. – Chicago, IL

Global Marketing Manager, Truck & Engine Dec. 2011-Present

Develop strategic brand and market entry and alignment with the Navistar brand strategy and

consistency with Investor/Corporate Communications through effective creation and localization of

integrated marketing communications programs across all regions, including Latin America, China, India,

Russia, Middle East, and Northern Africa.

Responsible for developing and implementing integrated marketing communications strategies

and marketing entry tactics for the following designated market segments: Middle East/North

Africa, South Korea, and Russia, along with supporting strategic development in Central and South

America.

Create and facilitate target marketing programs to support the growth in sales and profitability

within targeted customer segments in B2B and B2C environments.

Focusing on collaboratively developing marketing tools for localization within emerging markets,

such as Asia/Pacific and Eastern Europe in support of the Global Operations business goals

Responsible for management of regional teams deployed for execution of global go-to market

strategies, including tradeshow and event management, advertising and PR, sales and product tools,

and CRM programs.

Responsible for the creation and deployment of the corporate global social and digital marketing

strategies for various regional implementations outside North America.

Agency relationship management including media planning, PR, and advertising with multiple

agencies specializing in different core competencies, such as PR, integrated marketing

communications, industry specific experience, and B2B specialization.

Responsible for creation and management of $1.9 million corporate marketing communications

budget.

Product management cooperation for market entry strategy and development, understanding

technical as well as creative needs for proper plan development.

MACK TRUCKS, INC. - Allentown, PA/Greensboro, NC

Manager-International Marketing & Communications Dec. 2007-Dec. 2011

Responsible for the development of the Mack brand globally and the execution of the

international marketing strategy including all marketing campaigns and support programs and efforts

relating to advertising, trade show management, communications, and brand identity /management for

Mack Trucks, Inc. International Operations.

Created and developed the initial marketing and communications global strategy for Mack Trucks

international operations.

Developed impactful web-based marketing programs, including creative design, content and

performance analytics along with social media programs in support of marketing objectives.

Responsible for the creation, adaptation and design of all international marketing collateral

including advertising, promotional materials, print material, and web.

Communicated with dealer networks in South America, Central America, Mexico, Africa, and

Middle East to develop and execute local market programs and product support material,

including brand launches in new international markets, such as Peru and Azerbaijan.

Write and coordinate monthly international newsletter distributed to dealer network and

quarterly contributions to a customer publication, the Bulldog Magazine.

Managed international advertising program, such as industry publications and online advertising

and communications tools for dealer network in collaboration with advertising agency.

Cassandra Kilareski

1000 Kings Way, New Bern, NC 28562, U.S.A.

331-***-**** ***********@*****.***

Responsible for internal (Volvo Group) and external (dealer) communications for Mack

International Operations.

Managed program design and execution for Aftersales annual meetings, International regional sales

meetings, and all trade show involvement.

Graduate Development Trainee Jan. 2006- Dec. 2007

Participated in an 18-month rotational graduate training program that offered an in-depth

introduction to Mack Trucks, INC and business concepts while developing working life experience.

The “home” location for my experience was with Mack’s International Operations, with rotations in

International Operations, Marketing, Sales and Business Intelligence.

Developed and executed a new product line launch for the export markets of Mack Trucks, Inc.

Designed the corporate introduction video for Mack International.

Created an international parts marketing program catered for International dealers which resulted

in marketing materials, incentive based supplier trips, and specialty pricing for International

customers.

Assisted with coordinating the CKD warehouse relocation from Atlanta, GA to Jacksonville, FL.

VOLVO POWERTRAIN (VPT) – Gothenburg, Sweden

Communications Intern Jan. 2004- July 2004

Interned under the Vice President for Communications, while living abroad for a 6-month term.

Member of Core Team for the planning and execution of the Volvo Powertrain’s Extended

Enterprise Conference, a conference aimed to increase communication between all group suppliers.

Assisted with the editorial process of Volvo’s corporate magazine, “POWER NEWS.”

Member of project team to revitalize the content management system of the Volvo Group’s Violin

site.

Coordinate with Volvo IT to create a cross functional search and image bank for VPT.

Leadership & Philanthropy

Volvo Professional Women’s Network-Greensboro Campus

Chairwoman June 2010-December 2011

The purpose for the Volvo Professional Women’s Network is to aid in the recruiting, retention and

promotion of female employees in the Volvo Group North America. The PWN promotes professionalism

and development via networking, education, encouragement and mentoring. Responsible for developing a

new strategy and launch efforts of the PWN in order to engage new women and retain current women.

Young Leaders Organization- The United Way of Greater Greensboro

Vice Chair June 2011- December 2011

Membership Chair Aug. 2009-June 2011

Cabinet member for Young Leaders, dedicated to making a positive and lasting impact throughout

our community by mobilizing passionate young professionals who are actively seeking ways to give,

advocate, and volunteer. Responsible for planning and executing of membership events, engaging and

retaining new young leaders, and educating potential members in the community. Currently vice chair

with United Way campaign board responsibility to drive campaign goals and increase membership giving

levels with young professionals.

Emerging Leaders Program -The United Way of the Greater Lehigh Valley

Cassandra Kilareski

1000 Kings Way, New Bern, NC 28562, U.S.A.

331-***-**** ***********@*****.***

Founding Member Nov. 2007- July 2009

Founding member of a women’s leadership program, targeting ages 21-39 committed to making a

measurable impact in the Lehigh Valley community by engaging young professional women through

philanthropy and leadership.

2009 Women in the Lead Conference- “Balance: Women, Work and the Community”

Event Co-Chair May 2009

Directed a United Way initiative committee responsible for the planning and execution of a

women’s leadership conference aimed at addressing a theme of balance. The 3rd annual all-day conference

reached over 150 women in the Lehigh Valley with four keynote speakers, question and answer sessions,

and networking sessions.

Key Skills, Training & Education

KEY SKILLS TRAINING

Excellent written and communication Seven Habits of Highly Effective People –

skills June 2006

Effective Time Management Finance for Non-Financials – May 2008

Project Management/organizational skills

International business and communication EDUCATION

UNIVERSITY OF SOUTH CAROLINA

experience

Social media knowledge Moore School of Business

Strength in taking initiative and ownership Bachelor’s of Science in Business

Customer focus Administration

Major: International Business

Technology literate

Major: Marketing

Languages:

Minor: Spanish

Spanish (Business proficient)

French (Basic)

Swedish (Basic)

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