Manager Sales

A nnette Lang

** ********* ****** *********, ** *7042 973-***-**** ***********@**.***

T RAFFIC P ROFESSIONAL

Specializing in Ad Campaign Optimization, Performance and Delivery

Multi-media Ad Traffic Professional with proven track record results.

A Communicator with a deep knowledge of various advertising platforms.

Expertise in developing, scheduling, and tracking complex projects, maximizing revenue and

delivery, managing inventory, and resolving technical issues.

S KILLS

Inventory Management Campaign/Performance Report Analysis

Troubleshooting Critical Time Management Facilitator

Strong familiarity JDS/DART/ Content Maintenance; HD, SD, gif., Rich Media,

Marketron/Encoda & various traffic Flash, graphics

software Team Management

Scheduling Independent multitasking

P ROFESSIONAL E XPERIENCE

ION Media Networks, Midtown, NYC

Political Network Traffic Manager, 2012

Qubo Broadcast (ION/NBC/Telemundo) Traffic Manager, 2010-2012

• Developed, implemented and managed ION Media’s newly established Political Advertising

Traffic department. Created traffic and inventory policy and procedure for dissemination,

retrieval and management of political traffic/copy/digital ads across 26 markets. Reported

directly to the VP of Political Sales. Third party vendor interaction. Forecast reporting.

Assisted in pricing and planning as well as order entry. Assisted in EOM billing and

reconciliation.

Management of the Qubo Broadcast consisting of NBC/ION/Telemundo commercial,

•

programming, copy and promotional inventory of six children’s educational entertainment

programs, a partnership of ION/Qubo, NBC and Scholastics. Manage staff of 6-7, consisting of

ION/NBC/Telemundo personnel including log editors, traffic coordinators and sales

assistants. Reports directly to VP of Operations/Traffic as well as monthly interaction with

President of Qubo. Developed relationship with VP of Media Operations (MOC) and VP of

Technical Operations at NBCU to ensure accurate and concise delivery of the Qubo Broadcast

to all 3 major platforms. Billing. Daily contact with advertising agencies to ensure

specifications of deals. Assist planners in rate projections based on inventory maximization.

Reporting. EOM Billing. Evaluated and revamped traffic department/procedures to

accommodate newly incorporated complex procedures of the NBC delivery of the Qubo

Broadcast. Weekly quarterly reports FCC compliancy. Episode programming, timing and

reporting. Assist Senior National Sales Director with deals. Directed Traffic OSI/Broadview

conversion. Train new traffic personnel. Utilization of OSI/Broadview/Dealmaker/Microsoft

Office.

19 Lexington Avenue Montclair, NJ 07042 973-***-**** ***********@**.***

A nnette Lang

Résumé Page 2

P ROFESSIONA L E XPERIENCE

WTXF Fox, Philadelphia, PA

Traffic Coordinator, 2005-2008

Execute daily commercial continuity. Implement and exercise effective and efficient copy

•

input utilizing the Encoda Broadcast Media System. Maintain client ad schedule. Creative

content including HD, SD, graphics, rich media, gifs, etc. Media maintenance. Back-up order

entry.

Resolved severe communications problems between Master Control and the Traffic

•

Department by implementing a stringent check and balances system that resulted in

recouping hundreds of thousands in loss revenue. Assist in Traffic software conversion.

Millennium Radio, Trenton, NJ

Traffic Manager, 2004-2005

Log maintenance for WSJO/WIXM-FMs. Billing. Continuity. Copywriting. ABC Commercial

•

rotation/maintenance. Implemented and developed procedures that increased productivity

and efficiencies that improved the profit margin for WSJO-FM, a new station in the

Philadelphia market.

Clear Channel Radio, Philadelphia, PA

Traffic Manager/Continuity Director/ Traffic Liaison/AE, 1995-2003

Log maintenance. Inventory. Order entry. Traffic/Continuity back-up. Billing. Sales.

•

Greatly improved the order entry and continuity procedures by developing and implementing

•

a better relationship between the Traffic and Sales departments. New verification and

accountability measures reduced the department’s error rate by roughly 70%, saving the

company hundreds of thousands in loss revenues.

R adio One, Washington, DC/Philadelphia, PA

Account Executive/Interim Traffic Manager/Continuity Director,

New business development. Account management. Log maintenance. Inventory. Order

•

entry. Commercial/copy rotation.

E DUCATION

Howard University Camden County College

English Major Graphic Arts/English Major

Thomas Edison State College

English Major, BA (current)

19 Lexington Avenue Montclair, NJ 07042 973-***-**** ***********@**.***

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