Marketing San Francisco

JACK EDWARD PACHECO

**** ****** **** **********, ** 650-***-****

****@**********.*** www.jackpacheco.com

SENIOR COPYWRITER, AD & MARKETING STRATAGIST

• Award-winning copy for print, television, radio, web sites, and events

• Well-earned reputation for providing a wealth of options for concepts, names,

themes, and tag lines

• Never missed a deadline

• Excellent record of creating communications that customers like and

remember

• Conversational voice that makes people feel good about the product and

about themselves

• Managed all facets of marketing campaigns from concept to conclusion

• Worked with every department while at Apple computer

• Excellent customer insight via a wealth of consumer study programs and focus

groups

KEY TO SUCCESS

Bringing the right voice to all consumer contact to ensure they know, trust, and

like the company and its products.

PROFESSIONAL EXPERIENCE

1995 to current: Jack Pacheco Creative, Burlingame, CA – owner/creative

director

Wrote and produced award-winning radio for Beverages and More,

Plantronics (best of show/ Silicon Valley Addys), created series of NPR

promo spots

Secured accounts and created successful ad/marketing campaigns for

Cellular One, Megapath DSL, Air Note pagers, AD ONE Footwear and

others

Worked and managed numerous projects with SF ad agencies such as

GMO, FCB, Stone Yamashita, Saatchi and Saatchi, Apple and many

others

Created all forms of media for everyone from Pac Bell and Visa to

Stanford University and various leading tech companies in Silicon Valley

Apple's official webcast host

2012-current: Creating/managing marketing material for Commerce Mortgage

2005: Three Sisters Cookies, San Mateo CA – VP Marketing

Provided leadership and Management for new

identity/packaging/naming, new product development, and new

marketing direction

1995 to 1999: CKS, Campbell & San Francisco, CA – freelance copywriter

Pioneer in integrated marketing that included web, banner ads and

traditional media

Clients included existing companies such as Visa and numerous tech

start ups

Was often teamed up with several designers to create multiple creative

options for client pitch

1990 to 1994: Apple Computer, Cupertino, CA – Copywriter

Wrote all Apple marketing material with the exception of national

television and print

Managed and wrote all higher education marketing efforts

Wrote packaging and POS copy

Developed concepts and wrote copy for trade shows and various events

1989: Austin & Associates, San Jose, CA – Copywriter

Print and collateral copy for Silicon Valley companies such as FORCE,

Triad, and Paradise

1988: Freelance copywriter

Print ads and season ticket brochure for San Francisco Giants. Made

positive changes in Candlestick (Giants' stadium) visitor experience

Product copy for Watermark

Levi's print ads for Foot, Cone & Belding

1986 to 2004: San Francisco Comicle

Lead writer for charity April Fool's Day parody of the San Francisco

Chronicle

EDUCATION / PROFESSIONAL

• 1988: Golden Gate University – Certificate of Marketing (Note–completed all

marketing classes for BS degree before being recruited by Hal Riney ad agency)

• 1986-87: City College of San Francisco – marketing

• 1986: Academy of Art, San Francisco – advertising, film, marketing

• 1982-85: Skyline College, San Bruno – screenwriting, film

• 1990-1994: Apple Computer – Routinely attended consumer focus groups,

marketing seminars, product research reviews, and employee enhancement

workshops

ON THE SIDE

• Host of online radio show

• Writer for stand up comedy, speeches, single-frame cartoons

REFERRALS

Hugh Dubberly Dubberly Design 415-***-****

Thom Marchionna Creative Director, Black & White Design 408-***-****

Sue Hay Owner, Bewhys Marketing 408-***-****

Contact this candidate