Sales Customer Service

Diane S. Weingart

**** ********* *** ******* *****, FL (C) 561-***-**** **********@*****.***

****-******* ********* ********* ***********, Emeritus Regency

Residence, Margate, FL

Increase occupancy and revenue in Assisted Living Facility consisting of

213 apartments.

. Pursue all leads, manage database, conduct community tours, coordinate

with nursing to evaluate new residents to increase occupancy.

. Negotiate lease terms; obtain all required documents required for move

in; ensure apartments are occupant-ready.

. Create and manage marketing events. Acquire and maintain referral

sources.

2012 Business Development Specialist, Norwegian Cruise Line,

Miami, FL

Provided sales and marketing support to the Travel Agent channel in 5

states representing $5MM in revenue.

. Systematically contacted agents utilizing CRM program to drive sales

efforts; delivered sales presentations, developed marketing materials.

. Created and distributed marketing resources to ensure agents leveraged

promotional offers.

. Developed local marketing plans and marketing materials for agents;

managed co-op advertising.

. Coordinated internal operations to resolve agents' sales issues.

2010-2012 Sales and Marketing Manager, Lake Worth Gardens, Lake Worth,

FL

Attained occupancy and revenue goals for Senior Independent Living

community consisting of 168 apartments

. Established marketing plans to meet revenue and occupancy goals.

. Rigorously managed prospect database (Yardi) to identify opportunities

for prospects. Maintained and solicited referral sources.

. Implemented marketing events to showcase community to prospects and

families.

. Conducted community tours. Managed and coordinated internal functional

areas to ensure apartments and community were occupant-ready.

. Consistently achieved occupancy levels of over 93%; won national sales

contest with most net move ins; led the region with move-ins twice in 6

months.

2009-2010 Account Executive, Comcast Business Services, West Palm Beach

FL

Sold communication solutions (phone, internet, TV) to Small/Medium Sized

Businesses

. Met and/or exceeded sales quotas through systematic lead development,

cold calling and effective prospecting via phone and in-person contacts

and networking events to reach small, medium sized businesses.

. Managed database and maintained detailed records to identify contract

renewal/customer acquisition opportunities. Ensured and managed for

positive customer experience through problem resolution and consistent

and thorough follow-up.

. Routinely ranked in top 10 out of 22 reps.

2006-2008 Marketing Director, Olympusat, New York, NY

Developed sales support communications to drive distribution and marketing

of 15 specialized cable networks. Assisted distributors with consumer

marketing programs

. Revamped all sales presentations, establishing unique selling

propositions for each network. Developed trade advertising campaigns.

Served as liaison between networks and distributors to ensure proper

branding.

. Created customer service and consumer marketing materials. Devised local

marketing customer acquisition programs for distributors.

. Launched multi-media partnership marketing programs with distributors,

generating 5% new customer lift for Spanish language channel tier.

. Managed B2B, B2C website updates.

Diane S. Weingart -2

2004-2006 VP, Affiliate Marketing, HSN, St. Petersburg, FL

Provided sales distribution team with communication and marketing programs

to increase HSN sales revenue

. Managed new customer acquisition program generating over 100K new

customers and $2 MM profit.

. Analyzed underperforming markets. Created local marketing, vendor-driven

programs to boost sales performance.

. Managed affiliate incentive program resulting in receipt of approximately

$75 MM additional advertising exposure.

. Task force member for development of Interactive TV application and new

TV network. Managed staff of 7; operating budget of $3 MM.

2002-2003 Account Executive, Forum Publishing, Deerfield Beach, FL

Sold advertising space in 22 community newspapers.

. Cold called local businesses, developed ads, managed collections.

. Consistently achieved or exceeded quota and budget.

2000-2002 New Business Development Manager, Adelphia Cable, Riviera

Beach, Fl

Managed customer acquisition and retention programs, conceived new revenue

opportunities

Created new customer acquisition and retention campaigns, increasing

revenue per household and resulting in over $2.5 million increase in annual

revenue. Directed production of direct mail, print, radio and TV through

corporate and local agencies.

Developed targeted, segmented customer acquisition marketing campaigns

improving response rates by 4% and reducing costs by 17%.

Synchronized customer touchpoints. Created tactics to establish long term,

cross functional retention campaign, improving retention rates by 3-5%.

Identified marketing partners and negotiated strategic alliances that

provided brand extension, cross promotion, lead generation and increased

product penetration.

1984-1999 VP, Affiliate Marketing, USA Networks, New York, NY

Served as liaison between corporate, field sales and distributors.

Developed sales support programs, marketing communications, and field sales

training, to drive distribution, advertising sales, promotion of networks

and revenue for distributors.

.

Pioneered concept and set industry standards for advertising sales and

marketing programs for distributors.

. Developed and delivered advertising sales and marketing training

presentations. Established and maintained position as a top 3 ad sales

revenue generator.

. Authored and orchestrated comprehensive, multimedia B2B and B2C

communications program, including newsletters, sales presentations, email

blasts, website updates, trade show activities and trade advertising

providing accurate and consistent product positioning information,

product updates, and reinforcing benefits of brands.

. Designed customer service training program, presentations, monthly

materials, incentive program, training tapes.

. Conceived, rolled-out and sold-in quarterly sales promotion programs for

distributors. Developed multi-media collateral, including print, direct

mail, POS, on-air and online elements. On average, received over $5

million in additional media exposure per campaign.

. Debunked brand misperceptions and repositioned products to distributors

and their clients. Devised award-winning sales program resulting in a

top 10 revenue position within 2 years.

. Synthesized information from key internal constituencies and competitive

environment to establish annual marketing plans. Monitored environment

to identify and leverage opportunistic events.

. Provided and interpreted market and media research data for distributors'

local marketing and promotion programs.

. Directed in-house creative services, vendors and external agencies to

ensure on time, on budget outcomes.

. Built operating budgets of up to $4 million and managed staff of 8.

Established criteria and administered co-op advertising budget of $15

million.

Education and Awards

National Cable Marketing Awards (CTAM) 1998,1996; Co-Chair Cable

Advertising Bureau National Conference 1998 Cable Advertising Bureau

President's Award Recipient 1986

MBA, Magna cum laude, Marketing, Baruch College, City University of New

York, NY, NY

BA, Communication Arts & Sciences, Queens College, City University of New

York, Flushing, NY

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