Sales Manager

FREDERICK KWON

** **** ***., ***. **, New York, NY 10016

(P) 646-***-**** (E) ********@*****.***

COLUMBIA BUSINESS SCHOOL, M.B.A., Finance and Marketing Aug. 1994 – May 1996

COLUMBIA UNIVERSITY, B.A., Philosophy and Economics Aug. 1985 – May 1989

EXPERIENCE

PUBLICIS GROUPE, Advertising Jul. 2011 – Present

SCHOLASTIC CORP., Publishing

THE MCGRAW-HILL COMPANIES, Information & Media

Consultant, Finance

• Produce annual budget and forecast updates for departments and business segments, in conjunction with senior

management. In addition, prepare presentations to Board of Directors and Senior Management Team.

• Create month-end, quarterly and annual financial reporting summaries rationalizing revenue and expense trends for

all business areas including sales, marketing, IT, HR, operations, and logistics.

• Analyze current and past trends in key performance indicators including all areas of revenue, cost of sales,

expenses, capital expenditures and cash flow.

• Publish monthly and quarterly financial dashboard with KPIs and MD&As for the executive team and General

Managers of business lines. Supervise staff on FP&A, budgeting, special projects and month end closes.

• Perform a number of special projects for the President and CFO of the division including Sales and Conference

Team incentive compensation planning, AR aging analysis based on 2 years of historical data to improve the

billings and collections process resulting in improved cash flows, and update SOX related documentation and

testing procedures for higher level of operational performance and compliance.

PENTON MEDIA, Business-to-Business Media

Executive Director, Finance Jul. 2009 – Jan. 2011

• Established and maintained the Company's objectives through financial planning and analysis.

• Developed and maintained bi-weekly and monthly financial reports, KPIs, and Executive dashboards to assist

senior management obtain visibility into key operations and finance performance metrics.

• Lead, directed, and managed the budgeting, forecasting, variance analysis process.

• Analyzed and facilitated the Company’s transition into the digital and online (vertical) markets.

• Supervised key members of the Corporate Finance team and collaborated with business unit leaders.

• Prepared periodic financial and operating statistics and information for The Board of Directors, investors, and

lenders.

REED ELSEVIER, INC., Information Services-- Technology Services Division established in 2006 responsible for

delivering $150 mil. in IT savings over three years through IT consolidation. Nov. 2006 – Jun. 2009

Director of Finance

• Lead and managed the set up of the new division including migration to newly created cost centers, general ledger,

assets inventory, IT tools, work flow management system, payroll and benefits plan.

• Created financial visibility into divisional telecommunication charges (appx. $60 mil. per year) and identified

vendors and monthly expenses by vendor and by location that allowed for proactive, bottoms up analysis and

forecasting for enhanced expense management and controls vs. reactive, actuals analysis which was the status quo

process prior to my tenure.

• Reviewed and negotiated companywide software and telecommunications contracts with vendors such as

Microsoft, Verizon, AT&T, Time Warner Cable and numerous other IT vendors.

OXFORD UNIVERSITY PRESS, INC., Publishing Oct. 2003 - Oct. 2006

Manager, Finance

• Lead, directed, and conducted all aspects of financial and strategic planning, profitability analysis, balance sheet

analysis, returns and margins analysis, capital planning and spending, annual and multi-year budgeting, monthly

forecasting and variance analysis.

• Managed A/R, A/P, month end close, payroll, cash flow, and financial reporting.

• Worked on compensation and incentives planning.

• Collaborated with business managers, sales, and HR teams across the company to implement and publish new

business cases, processes, and guidelines for capital expenditures and investments.

INFORMATION MARKETS CORP., Internet Start-Up Nov. 2000 - Sep. 2003

Controller and Manager, Finance and Strategic Planning

• Responsibilities included: monthly financial presentations to the executive team and the Board of Directors,

implementation of accounting systems and processes, monthly close, budgeting, forecasting, variance analysis,

payroll, cash flow management, A/R, A/P, P&L sensitivity, product line analysis and acquisitions analysis.

• Set and implemented strategic directions for the Company including entering new markets and initiating new

product development. Projects managed include vertical markets segmentation analysis, benchmarking, customer

acquisition, contract negotiations, and new product launches.

IBM CORP., Global Technology Services Aug. 1996 - Oct. 2000

Senior Strategic Planner/ Business Unit Controller

• Formulated and managed business cases and product line analysis which included product P&Ls, revenues and

margins, product mix, product pricing, channel mix, market share, customer acquisitions, cost accounting, retail

distribution efficacy, inventory, and competitive analysis, among many others.

• Managed the retail sales force. Created packaging and promotional programs with the marketing team.

• Negotiated terms and conditions and contracts with business partners and vendors, and implemented strategic

partnerships in support of the product lines.

• Responsibilities also included, budgeting, monthly forecasts, variance analysis, refinement of the accounting

processes, monthly and quarterly financial presentations to the CFO and GM of the Division.

• Worked on numerous special projects for the Group CFO including benchmarking, return on invested capital

("ROIC"), operations, corporate development, JV, acquisitions, investments, and due diligence.

THE TORONTO-DOMINION (TD) BANK, Media and Telecom M&A Apr. 1992 - Jun. 1994

Associate, Investment Banking (Followed by Business School 1994-1996)

• Developed valuation and options pricing models and advised companies in finance and strategy.

• Industries served included: cable, cellular, local and long distance telecommunications, cable programming,

diversified publishing. Also, performed comprehensive due diligence of clients.

MERRILL LYNCH INVESTMENT BANKING, High Tech. and Emerging Growth Jul. 1989- Mar. 1992

Financial Analyst, Investment Banking, M&A, Private Placements, IPOs and Joint Ventures

• Developed valuation models and financial analysis for presentations to the clients' senior management team and

the Board of Directors.

• Responsibilities included mergers and acquisitions, leveraged buyouts, IPOs, private placements, strategic

investments/alliances and sensitivity analysis of various high technology companies.

Software Skills: Excel, Word, PowerPoint, SharePoint, Visio, Hyperion, SAP, Lawson, JDE, Oracle.

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