Project Marketing

JUSTINE MICHELINI

** ******** **., *****, *** Jersey 07470

201-***-**** • ***********@*****.***

www.linkedin.com/in/justinemichelini/

Strategic and innovative Senior User Experience Director with extensive leadership expertise in

customer experience, interaction design, creative direction, digital marketing, project management

and operational planning. Delivers impactful products and services for web, mobile and tablet

technology. Achieves business objectives and meets the demands of multiple end user audiences.

Creative, growth oriented problem solver who builds and manages high performing, efficient

teams and fosters working collaboratively with cross functional members.

User Experience User Personas Ecommerce

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Usability Testing Digital Marketing Management

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User Research Product Development Operational Planning

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Ideation Program and Project Agile and SDLC

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Creative Direction Management Methodologies

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UI Design

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PROFESSIONAL EXPERIENCE

EXPRESS SCRIPTS (formerly MEDCO HEALTH SOLUTIONS), Franklin Lakes, NJ 2000 2012

Senior Director, User Experience Strategy and Design 2006 2012

Designed, developed and marketed web, mobile and tablet applications for consumers, clients

and internal users. Directed creative and marketing efforts for all member facing email

communications. Led implementation of enterprise wide usability research program and

implementation of digital product development best practices. Managed a team of 7+ Web

Designers, JavaScript developers, Interactive Art Directors, Interaction Designers and Marketing

Managers.

• Designed the user experience and UI of the first tablet application at Express Scripts – an

assessment tool for nurse practitioners – replacing a paper based method and reducing time

to complete reports by more than 90%.

• Increased volume of online prescription transactions by 25% by creating 7 mobile

applications that include ordering, order status, savings opportunity and pharmacy locator

tools.

• Established internal core competencies in mobile and tablet application capabilities and

best practices reducing time to completion for next generation products.

• Conducted over 30 usability research programs for consumer and client applications

reducing flaws before becoming issues.

• Reduced client website registration user errors by 50% and increased completed

registrations from under 1,000 to over 2,500 users.

JUSTINE MICHELINI PAGE TWO

• Partnered with business on web strategy and development of 7 client facing financial and

clinical modeling tools streamlining the critical Client Annual Review process turn around from 2

weeks to 1 day.

• Drove increase of member engagement via improved click through rates on consumer

facing emails an average of +1 2% per month through analyzing and revising messaging and

creative elements monthly.

• Exceeded consumer penetration goals for the past 6 years by tripling email campaign

output year over year.

Director, eCommerce Marketing and Delivery 2000 2006

Led web creative strategy for consumer facing ecommerce applications, eHealth communities,

and email and marketing programs. Initiated the strategic creative direction of Medco’s debut of

the Medicare Part D program and open enrollment online experience. Designed the online

registration and event website for Medco’s drug trend client symposium.

• Increased productivity over 75% by re organizing design and production team of 10 to

streamline creative strategy and operations.

• Achieved an average of $1M in revenue by designing and implementing eHealth

communities increasing user engagement and usability.

• Developed and enhanced prescription pricing applications, plan design details, prescription

history and account summary applications improving consumer engagement by approximately

35%.

• Launched over 40 custom client open enrollment sites per year enhancing the core

offering of services to new and existing clients.

DUGAN, VALVA, CONTESS, INC., Morristown, New Jersey 1998 2000

Vice President, Project Management Office

Initiated the web project lifecycle process and led the organization in process management best

practices and improvements. Contributed expertise and supported company business objectives

to establish a lucrative acquisition strategy.

• Increased project profitability over 25% by re architecting and streamlining the SDLC process

cross functionally.

• Staffed and managed a PM department of 8 in 2 states, increasing the number of projects

supported by 50%.

1995 1998

BLUNT, HANN, SERSEN, West Paterson, New Jersey

Director of New Media

Designed, hired and trained a staff of 4 designers and project managers in the first 3 months to

support growth oriented strategy.

Developed the internal division of computer technology capabilities including interactive

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multimedia, internet services, digital media and trade show kiosks securing over $1.2M in new media

billing in Year one and $2M in Year two.

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Critical capabilities presenter in new and existing business initiatives, presenting company core

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services and capabilities at Best & Finals increasing business in New Media 100%.

Senior Designer, TORRE, LAZUR, INC. Parsippany, New Jersey 1992 1995

Art Director/Account Manager, ROELLER AND WALSH Parsippany, New Jersey 1991 1992

EDUCATION AND PROFESSIONAL DEVELOPMENT

MS, Marketing, University of Maryland University College, Adelphi, Maryland, 2011

MBA, University of Maryland University College, Adelphi, Maryland, 2006

BFA, William Paterson University, Wayne, NJ 1990

Graduate of the Women Unlimited LEAD program

Member Usability Professionals Association, New Jersey and New York Chapters.

Member Special Interest Group on Computer Human Interaction, New York Chapter.

Web Marketing Association’s WebAwards panel of judges 2003 2011.

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