Project Manager

STANLEY L. BROWN M.S., CUA, CSM

** ****** ****** ** # *** 615-***-****

Atlanta, Georgia 30313 **********@*****.***

PROFILE

~ More Than 17 Years of IT/Web Experience/UI Design/SEO/ Analytics~

Certified Usability Analyst. Certified SCRUM Master. Six Sigma Lean Black Belt. Expert strategic thinking, user

experience/interface, search SEO, navigation, web analytics, web design and web management with the goal of providing a

positive user experience for all stakeholders. Demonstrates success satisfying strategic business goals by delivering user

interaction models, user testing strategies, and wireframes in the planning, development, and implementation of technology

based web development. Strong advocate for the customer and user experience. Offers diverse technical skill set that provides

flexibility to master complex projects involving full software development lifecycle (SDLC). Proven ability to manage a Web

project group’s daily operational tasks while developing long term project vision. Offer exceptional knowledge in advising senior

management on strategic systems conversions and integrations in support of business goals and objectives.

UI/UX Development Website Analytics User Research

Workflow Analysis IT/Business Strategy Plans Strategic Roadmaps

Requirements Gathering Prototyping Information Architecture

SEO Support Usability Testing Web Strategy Consulting

PET Strategy PET Design Information Architect

CSS, Dreamweaver, ColdFusion, Flash, JavaScript, ASP, Vignette Content

WEB DEVELOPMENT:

Management, Websphere Content Management, SEO, SEM, PPC, Oracle,

MySQL, SQL, T SQL.

ASP, ColdFusion, JavaScript, HTML, CSS, XHTML, DHTML, XML.

PROGRAMMING LANGUAGES:

GUI TOOLS: Illustrator, Photoshop, QuarkXPress, Visual Studio, InDesign, VBScript, and Visio.

Heuristic Evaluations, Contextual Inquiry, Wireframe, Prototype (paper, mid fi,

USER EXPERIENCE:

high fi), Card sorting, Usability Testing, Hotgloo, Basalmiq, and Axure

Tivoli, WebTrends, Bango, Nielsen, ComScore, Omniture /SiteCatalyst, and

ANALYTICS

Google Analytics

OTHER:

Clearcase, ClearQuest, JIRA, MS Office, BBEdit, FTP, OS X, Windows, MiniTab,

and CRM.

PROFESSIONAL

EXPERIENCE

TURNER BROADCAST SYSTEMS VIA EHIRE, INC. ATLANTA, GA

2013 PRESENT

WEB ANALYTICS CONSULTANT

Performs technical consulting for corporate research and brand initiatives across digital products, including desktop and mobile

apps. Provides tactical support for instrumentation efforts, including gathering requirements, providing technical documentation

demonstrating how solution will work and be implemented. Assist each client/site implement code throughout their website.

Create Solution Design Requirements, Technical Requirement Documents, QA Test Requirement, and perform quality check to

ensure that analytics implementations have been completed thoroughly.

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Professional Experience (Continued)

Manage day to day relationship with Turner brands (TCM, TruTV, CNN, PGA, TNT, TBS, and Cartoon Network) to

•

ensure analytics implementations have been completed thoroughly.

Develops analytic requirements for new products as needed. Make sure the technical team implements new products

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as needed and assure analytic tags.

Partners with brand researchers to understand the key business goals and assist in the identification of insights

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required to improve the customer’s experience and to monitor business performance, including key customer and

prospective segments.

Endures that site measurement tools are consistently and accurately implemented, monitored, and measured to

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enable the gathering of data required to make tactical and strategic decisions.

Analyzes data from multiple sources (e.g. Adobe Site Catalyst, ComScore, Nielsen, Bango, and primary user

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research) to develop insights and recommendation for improving site performance.

DANYA INTERNATIONAL, INC. ATLANTA, GA

2012 2013

USER EXPERIENCE MANAGER/CONSULTANT

Oversees more than 14 Web sites for the Centers for Disease Control and Prevention’s National Center for HIV/AIDS, Viral

Hepatitis, STD, and TB Prevention (NCHHSTP), sites that receive more than 57 million views annually. Coordinates, conducts,

and communicates usability testing and metrics analysis in support of NCHHSTP’s Web site design, redesign, usability

analysis, research, testing, and content migration projects. Serves as the domain expert and advocate for User Experience

best practices and standards. Presents metrics, measures, and general findings to center and division leadership using

Ominiture. Conduct annual site reviews, campaign specific metrics, and customer satisfaction reviews, as well as provides use

cases, requirements documentation, behavior specifications, workflows, wireframes, and low and high fidelity prototypes.

• Synthesizes data from multiple sources, including business requirements, web analytics, bus intelligence, competitive

analyses, customer care, best practices, industry trends, technical constraints, usability studies and site heuristics to

inform direction of UX designs.

• Conducts customer research to document customers need and identify opportunities of improvement for NCHHSTP

websites, application, mobile, and social media.

• Develops wireframes and detailed functional specifications with emphasis on simplicity and ease of use; optimize

designs through usability research, site analytics, and A/B testing.

• Scopes, plan, and manage multiple UX projects through various phases to include concept, definition and launch.

• Collaborates with CDC stakeholders to define strategy, site architecture and navigation, map out user flow and

experience, and define high level interaction.

• Collects, review and analyze web statistics for usage patterns and trends in OMINITURE. Uses data to guide content

development and organization and web page/site information architecture (IA) and navigation in accordance with a

unified web communications strategy.

• Serves as the domain expert and advocate for User Experience (UX) best practices and standards.

• Ensures electronic and information products meet the accessibility standards required by Sections 504 and 508 of the

Americans with Disabilities Act as well as all federal, department, and internal CDC Web site requirements and

standards.

• Develop guidelines, standards, and user-centered design processes and ensure that they are fully integrated into the

user-centered product development lifecycle

SAINT THOMAS HEALTH SERVICES – NASHVILLE, TN

INTERACTIVE SERVICE SPECIALIST 2008 – 2011

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Professional Experience (Continued)

Developed five year, $7 million eHealth Strategy plan while directing UI development and internal eHealth system initiatives for

Saint Thomas Health Service Hospital System. Lead development of integrated web based strategies (consumer portal, patient

portal, Facebook, Twitter, iCRM) to support overall goals of STHS eHealth Strategy. Advised departments on new development

project priorities involving system enhancement and maintenance. Coordinate and prioritize development requests with team

per technical specifications. Provided ongoing maintenance of the complete website presentation layer including global

navigation, site maps, templates, and style sheets. Outline detail tasks and milestones, roles, and deliverables/outcomes.

Reviewed documentation to ensure completeness and acceptability as per IS quality standards and life cycle methodologies.

Scheduled and manage all web based projects and coordinate with other departments. Lead technical implementation of Web

and interactive projects.

Determined technical, functional, and user experience information for interactive projects within Creative Services.

Managed SEO and PPC online campaigns.

Managed relationship with external vendors (web developers, graphic designers, content writers, and social media

specialist).

Managed all mobile and web related project to ensure all projects justify ROI before approval.

Developed innovative User Experience for STHS web properties (patient portal, physician portal, and consumer

portal)

Managed project launches, which include extensive system testing, end user training, implementation plan

development usability testing, and follow up.

Lead strategic, large scale online projects engaging users throughout the entire design production life cycle.

Oversee outside vendor work; review vendor submitted project goals/objectives, preliminary project plans, concurrent

activity coordination, and task timelines and project resources.

Generated concepts to enhance consumer experience and interaction with Web presence.

Accountable for long term strategic roadmap, direction and budget associated to achieve STHS goals.

Lead implementation of complex CRM application.

Additional Experience

Web Content Manager Nissan North America via Kelly Services – Nashville, TN 2007– 2008

Senior Programmer / Senior Web Developer Tennessee Valley Authority – Nashville, TN 2002 – 2007

Programmer Analyst/Web Developer Systems & Computer Technology – Nashville, TN 1998 – 2002

Associate Application Engineer Columbia Health Corporation – Nashville, TN 1997 – 1998

EDUCATIO

N

Master of Science in Human Computer Interaction/ User Experience DePaul University – Chicago, IL 2011

Bachelor of Graphic Arts Nossi College of Art – Goodlettsville, TN 2008

Bachelor of Science in Computer Information Systems Alabama State University – Montgomery, AL 1995

Studied abroad: Emerging IT in Developing Countries, Brazil 2010

Additional Technical Training

VB.NET, Visual Studio.Net, ASP.NET, SQL 2005, UML, ADO.NET, UCD, New Horizons Computer Center – Nashville, TN

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Professional Experience (Continued)

CERTIFICATIONS

Certified Internet Webmaster Certified Scrum Master

Professional Six Sigma Lean / Black Belt

Certified Internet Webmaster

Associate

Certified Usability Analyst Master Certified Internet Webmaster Designer

PROFESSIONAL

ORGANIZATIONS

Society for Healthcare and Market Development (SHSMD), 2010

Usability Professionals' Association (UPA), 2010

Project Management Institute (PMI), 2011

Scrum Alliance, 2011

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