Dianna Nelson
**** ******* *** ** ( Snellville, GA 30039 ( 770-***-**** (
********@*********.***
Available for Relocation to South Florida and Some Travel
Sales Execution professional
Specializing in new business development and major market expansion
. Combine entrepreneurial drive with business-management skills to drive
gains in revenue, market share and profit performance.
. Communicate a clear, strategic sales vision, effectively training and
coaching both veteran and junior sales team members.
. Cultivate excellent relationships with new prospects and existing
customers.
. Able to turn around lagging operations and prepare companies for fast
growth and profitability.
. Recruited, trained, managed and evaluated over 250 employees.
Skills
Sales & New Business Development Turnaround & High-Growth Strategies
Customer Relationship Management
P&L Management Staff Training & Development
Strategic & Tactical Planning Contract Negotiations
Operations Management Call Center Operations
Key Account Management Budgeting & Forecasting
Mentor
Team Training & Development
Professional Experience
AT&T, Atlanta, GA
Sales Execution Manager, 2012 to Present
Senior Product Marketing Manager, 2010 to 2012
Strategic Pricing Manager, 2007 to 2010
Advanced to sales execution role to serve as a key member of management
team developing sales strategies for telecommunication products and
services. Support a team of 6 sales managers and their respective staff
(approximately 250 employees). Formulate marketing, brand planning and
business-development strategies to drive revenue growth. Outcomes:
. Revamped pricing strategy, implemented effective promotional strategies,
trained a high-performance sales team and helped boost corporate image.
. Secured Total Opportunity Value of over $2,28500 in revenue
. Achieved Team Incentive Award for 2008 & 2009 for outstanding sales
results an support
. Established a competitive sales force by offering aggressive
compensation, desirable benefits packages and performance-driven sales-
incentive programs.
. Improved sales policies and practices. Defined the sales cycle, created
accurate job descriptions and developed standards for customer
relationship management.
Dianna Nelson
R sum ( Page 2
Professional Experience
Bellsouth & AT&T, Miami and Fort Lauderdale, FL
Sales Manager, 2004 to 2007
Sales Team Leader 2003-2004
Sales Consultant 1999-2003
Provided consultative sales for telecommunication products and services to
consumer and corporate accounts. Prospected for customers through cold
calls, referrals and networking. Qualified leads, negotiated with corporate
customers, closed deals and managed accounts. Outcomes:
. Led sales team in achieving 115% increase in sales revenue
. Targeted and penetrated a competitive market. Sold thousands of consumer
accounts and converted many customers from competitors' services.
. Ranked top 5% in DTV, U-Verse and Mobility Sales for the South East
Region.
. Assist account teams in closing deals by participating on calls with the
customer to address pricing issues
Education & Training
Kennesaw State University, Kennesaw, GA
Master of Business Administration, 2010
Barry University, Miami Shores, FL
Bachelor of Science, E-Commerce, 2002 (Double Major in Marketing and
Management Info. Systems)
Six Sigma Certified
4535 Michael Jay St ( Snellville, GA 30039 ( 770-***-**** (
********@*********.***