Sales Manager

MICHAEL A. DEMEO, MBA

919-***-**** ( ****.*****@*****.*** ( LinkedIn: Mike DeMeo

STRENGTHS

Analytical & Strategic Cross-Functional Oral & Written

Thinking Leadership Communication

Negotiation & Persuasion Managing Multiple Collaboration & Teamwork

Projects

Creative Problem Solving New Product Development Budget Management

EDUCATION

UNIVERSITY OF CALIFORNIA, LOS ANGELES EXTENSION 2013 - Present

Post-Baccalaureate Certificate, Social Media Marketing

TULANE UNIVERSITY 2010 - 2012

Master of Business Administration (M.B.A.)

Concentrations: Marketing and Strategic Management

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL 2000 - 2004

Bachelor of Arts (B.A.)

Major: Economics

EXPERIENCE

SMALL-TO-MEDIUM NEW ORLEANS COMPANIES 2012 - Present

Independent Consultant

. Developed recommendation that reduced Cost of Goods Sold (COGS) by 24%

for restaurant chain through quantitative model that accurately

forecasted consumer demand and optimized inventory utilization

. Increased enrollment 7% at newly launched charter school by creating and

implementing innovative community outreach program in New Orleans'

Haitian population

NEW ORLEANS BIOINNOVATION CENTER 2011

Commercialization Intern

Conducted market analyses, developed product strategies, wrote business

plans, and delivered pitch presentations in collaboration with inventors,

academic researchers, and early stage companies to commercialize

biotechnology and life science products.

. Reduced costs by $5000/year for research department of a major hospital

system by creating and implementing an analytical model that assessed the

commercial value of 8 patents

. Created digital content and redesigned web site for startup medical

diagnostic company; Partnered with CEO/Founder to draft, revise, and

submit both state and federal (FDA) grant proposals under aggressive

timelines

PFIZER 2004 - 2010

District Sales Representative

Promoted a five-product line to key stakeholders, identified and

prioritized new Customer Relationship Management (CRM) strategies, directed

contract sales force, served on the multi-state Leadership Council.

. Increased new prescription volume 21% for top revenue brand by developing

customer segmentation plan that channeled individual and district

resources to high-value customer segments; Won Lipitor Sales Contest

. Managed the local implementation of the company's partnership with a

Contract Sales Organization (CSO); Trained new sales professionals and

deployed them to high-potential markets

Psychiatry Specialty Manager

Launched anti-depressant in pivotal segment, built and managed

relationships with Key Opinion Leaders (KOLs), partnered with cross-

functional groups (marketing, IT, compliance) to test and improve the

company's first interactive selling device before national rollout.

. Exceeded annual sales target by 9% and won National Sales Award by

successfully designing and implementing a business plan that identified

brand-conscious early adopters

. Planned and coordinated dinner symposium that attracted over 50 high-

volume physicians by forging relationship with an influential medical

society and recruiting a nationally recognized speaker; Ranked #1 in

sales growth for quarter

Women's Healthcare Territory Manager

Marketed billion-dollar product group, launched oral contraceptive in

competitive market, acted as liaison between sales and marketing post-

launch.

. Improved lead product market share 6% in a declining market by developing

and executing business plan that exploited formulary opportunities; Named

Rookie of the Year

. Created data mining process that streamlined reports and simplified

customer prospecting and analysis

PFIZER CONSUMER HEALTHCARE 2000, 2001, 2002

Advertising, Operations, and Human Resources Intern

. Analyzed effectiveness of electronic media (television and internet)

advertising campaigns for OTC and personal care brands using ACNielsen

data; Identified gaps and developed recommendations to maximize product

ROI

. Researched capabilities of potential suppliers and developed detailed

database; Presented findings to management team

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